Managing Cultural Diversity in the Workplace: Importance and Strategies

This research focuses on the importance of managing cultural diversity in the workplace for better growth and expansion. It includes a case study on Sainsbury plc and explores the concept of equality and diversity, the significance of managing cultural diversity, and different ways to effectively manage diversity. The research methodology involves a combination of quantitative and qualitative data collection methods. The findings will provide insights and recommendations for Sainsbury plc and other organizations.

Unit 11

Executive summary
Equality and Diversity is the crucial aspect of organisation and it is very necessary to
maintain these within workplace. The project intents to evaluate the significance of Managing
Cultural Diversity in workplace to ensure better growth and expansion. The use of quantitative
method is made for current study which ensures a more measurable and accurate results for
accomplishment of research objectives. Apart from this, it has been also evaluated through
current study that participative form of management ensures a fair decision making and effective
strategies through proper involvement of all employees for ensuring better supervision of cultural
multiplicity.

Table of Contents
Chosen Research Topic: Managing cultural diversity in the workplace. A case study on
Sainsbury plc....................................................................................................................................1
Chapter One: Introduction and rationale..........................................................................................1
1.1. Introduction to research background...............................................................................1
1.2. Research aim and objectives...........................................................................................1
1.3. Rationale for the study.....................................................................................................1
1.4. Research questions..........................................................................................................2
1.5. Significance.....................................................................................................................2
Chapter Two: Literature Review.....................................................................................................2
2.1 Introduction......................................................................................................................2
2.2 The equality and diversity concept...................................................................................2
2.3 Significance of Management of Cultural Diversity.........................................................3
2.4 Different ways to effective management of diversity......................................................3
2.5 Summary...........................................................................................................................4
Chapter Three: Research Methodology...........................................................................................4
INTRODUCTION...........................................................................................................................4
Chapter Four: Data Analysis and Findings......................................................................................7
4.1. Analysis of Data..............................................................................................................7
Analysis of data......................................................................................................................9
4.2. Interpretation of research findings.................................................................................10
Chapter Five: Research Outcomes.................................................................................................18
Covered in PPT.....................................................................................................................18
Chapter Six: Conclusion and Recommendations...........................................................................18
6.1. Conclusion.....................................................................................................................18
6.2. Recommendation...........................................................................................................19
Chapter Seven: Reflection.............................................................................................................19
REFERENCES..............................................................................................................................21
Appendix........................................................................................................................................22
Research Proposal Form................................................................................................................22

Research Ethics approval form......................................................................................................30

Chosen Research Topic: Managing cultural diversity in the workplace. A case
study on Sainsbury plc
Chapter One: Introduction and rationale
1.1. Introduction to research background
Management of cultural diversity is a viable concept as it brings enhanced teamwork and
ensures right and fair behaviour at workplace which leads to a more creative and motivated
workforce. Management of cultural diversity leads to presence of diversified employees at
workplace which enhance skills of workforce but at the same time many issues and challenges
like communication barriers and conflicts are also lead by this (Ravazzani, 2016). Thus, the
current investigation is lead out on Sainsbury plc which is considered as the second largest
supermarkets chain of the United Kingdom to evaluate about the need and importance of
Managing Cultural Diversity in the workplace.
1.2. Research aim and objectives
Research Aim
“To evaluate about the importance of Managing Cultural Diversity in the workplace to
ensure better growth and expansion”. A research work on Sainsbury plc.
Objectives of research
 To have deep insight in the concept of equality and diversity.
 To evaluate about the importance of Managing Cultural Diversity in the workplace to
ensure better growth and expansion of Sainsbury plc.
 To examine the various ways and steps that could be adopted Sainsbury to ensure
effective management of cultural diversity to have better growth and expansion.
1.3. Rationale for the study
The assortment of current study topic is seemed rationale is it ensures and leads to better
evaluation of the importance of Managing Cultural Diversity in the workplace which is vital
from professional perception of the associated investigator in order to ensure enhanced growth
and expansion of a company (Schouten, Khattab and Pahng, 2020). Beside this, current topic is
also viable from personal interest of researcher along with leading enhanced managerial skills
and better competencies to meet academic and education perspective of investigator.
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1.4. Research questions
 What insight and perceptive are you having about the concept of equality and diversity?
 What important implication is lead by Managing Cultural Diversity in the workplace to
ensure better growth and expansion of Sainsbury plc?
 What are the ways and steps that could be adopted Sainsbury to ensure effective
management of cultural diversity to have better growth and expansion?
1.5. Significance
The current research work is significant as it facilitates enhanced information about the vital
concept of managing cultural diversity along with its needs and importance. Further, a better
evaluation about the strategies and ways to lead better administration of cultural diversity to have
better growth and expansion is also lead by current investigation that is significant and vital for a
company or other scholars (Gottardello, 2019).
Chapter Two: Literature Review
2.1 Introduction
Literature review is a process of systematically review scholarly sources associated with
particular topic. Different articles, journals, books, etc. are reviewed so that viewpoints of
different authors are compared and gaps in literature can be analysed. This literature review is
performed on the topic “To assess about the significance of Management of Cultural Diversity in
workplace to make sure better growth and expansion”. The views of authors are compered on
different themes related to the topic (Butcher, 2016).
2.2 The equality and diversity concept
As per the view point of Foster, S., 2019, Equality is all about rendering equal
opportunities for growth and development to all people working in the organisation regardless
their caste, creed, culture, religion, age, gender, nationality, sexual orientation etc. Diversity is
about considering the differences between individuals and placing positive value on those.
Equality and diversity are about respecting employees for their individual cultural background,
gender, age, race, skills, career experience, beliefs and many more. Maintaining equality and
diversity is significant for an organisation so as to achieve development and success in the
marketplace and acquire competitive advantage simultaneously (Equality & diversity in the
workplace).
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According to opinion of Roberson, (2019), Hiring people with diverse backgrounds
broadens the range of thinking occurs in workplace. This will help in promoting creativity and
innovation in the organisation and also provides the opportunity to employees to learn from one
another and grow themselves. Apart from this, equality and diversity strongly related with
promoting rights and freedoms of human based on principles like dignity and respect. Diversity
is related to recognising as well as valuing the distinct backgrounds of people and their
experiences, knowledge and skills and utilised those to develop productive workforce (Mateescu,
2017). Equality and diversity provides numerous benefit to organisation like increased
productivity, improved profits, competitive advantage, fosters innovation and creativity etc.
2.3 Significance of Management of Cultural Diversity
According to the views of Princewill Akuma, 2018, Culture diversity is the product of
traditions, practices, beliefs or values of employees based on ethnicity, gender, religion, age, race
etc. When the more diverse people work together in the organisation, it develops an effective
culture in workplace. Developing cultural competence outcomes in the polity to effectively
interact, understand and communicate with individuals across cultures as well as work with
varying schedules and cultural beliefs. Management of cultural diversity in workplace a
significant as it helps in banking innovation in the organisation and improving its productivity
and performance. It also helps in developing healthy culture in workplace which in turn result in
improving performance of employees. It assists in maximizing the bottom line and in staying on
correct side of law (Cultural Diversity: Why is it Imperative in Workplace?, 2018). It helps
organisation in reaping several benefits in terms of competitive advantage, leadership,
developing a culture of dignity and respect, wide range of skills, reduced turnover, enhance
employee engagement etc. Cultural diversity in organisation reflects positively on the brand
image of company as diverse collection of competencies and skills enable company to render
effective services to customers globally which helps it is developing good reputation. This also
provided better growth and expansion opportunity to firm.
2.4 Different ways to effective management of diversity
As per the view point of Kimberlee Leonard, 2019, there are some ways by which a
company can maintain cultural diversity in workplace order to have better expansion and growth
opportunities. Some of the ways that can be adopted by Sainsbury's in order to make sure
effective cultural diversity management in workplace are mentioned below:
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 Providing training to employees: it is necessary for the organisation to provide training
to its workforce on cultural awareness as this help employee in understanding each other
effectively and maintain effective working relationships. It also helps in make the
employees understand the significance of having culturally diverse workplace for the
organisation (5 Strategies for Dealing With Diversity in the Workplace, 2019).
 Develop appropriate hiring strategies: it is an another strategy that helps company in
managing diverse workplace. The company needs to ensure that individuals with diverse
skills and cultural backgrounds will be hire within the company so that wider pool of
skills can be maintained and the organisation can gain competitive advantage in market.
Hiring employees with diverse cultural backgrounds will also help company to expand
easily in other markets and grow its business.
2.5 Summary
It is summarized from the above discussion that an organisation needs to maintain equality
and diversity in order to get benefits of improving productivity, competitive advantage etc.
Maintaining cultural diversity is imperative for company as it assist in developing wide pool of
skills that provides growth opportunity to organisation (Mateescu, 2017). With the help of
strategies like providing training to workforce and developing effective hiring strategy will assist
in managing cultural diversity.
Chapter Three: Research Methodology
INTRODUCTION
Research methodology is understood as the process which consist of several rules and
regulations as it provides assistance to researcher to select the most fitting source of data and
then conduct data analysis with the help of sampling (af Wåhlberg, 2017).
Research Philosophy: There are several methods of research philosophies such as
positivism, realism, interpretivism and pragmatism as this provide several beliefs on the basis of
which information is gathered. While conducting this research, positivism is considered as most
appropriate as it help in gaining an insight solution of practical problems. This method is a
scientific method which is not influenced in accordance of attitude and behaviour of researcher.
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Research approach: These are of two types namely, inductive and deductive. The
application of deductive approach is valid in this research due to the reason that it provides
generalisation of ideas and help in collecting data through hypothetical data (Kumar, 2019).
Research Design: Research design help in identification of root cause of problem so that
there is no sort of confusion as it provides a complete description about the phenomenon. Both
quantitative and qualitative data is used in this report that aids researcher in making proper
analysis.
Sources of data: There are two types of data collection methods such as primary and
secondary source. Primary method is original source of data that provide information which is
collected on the basis of first hand source while secondary data emphasise on collecting
information through newspapers, journals and books. In this research, both primary and
secondary method are used in it which provide trueness and authenticity of information in a best
possible manner.
Sampling Method: There are several sources through which information is collected
from the respondents such as observation method, questionnaire, surveys and many more. But
the adaption of questionnaire is considered in this research as it is less time consuming and
simple to use. Questionnaire would help in rendering true information as it is not based on
biasness.
Sampling Size: The researcher would select 24 random employees from Sainsbury so that it
could gather proper information from them with the help of below stated questionnaire.
Questionnaire
Q1) Do you having any implication regarding the vital concept of Managing Cultural
Diversity in the workplace?
a) Yes
b) No
c) Neutral
Q2) Are you agreed with the fact that Managing Cultural Diversity in the workplace lead
to better growth and expansion of Sainsbury plc?
a) Agreed
b) Disagreed
Q3) As per your view point which is most vital need and importance of management of
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cultural diversity at workplace?
a) Better expansion opportunity
b) Enhanced creativity
c) Higher productivity
d) Larger target market
Q4) What perceptive you are having regarding the statement, enhanced competitive
strength and better position in business environment is also ensured by management of
cultural diversity at workplace?
a) Ensured
b) Not ensured
c) Neutral
Q5) Is the mangers and leaders of Sainsbury need to modify their strategies and
management policies to build and create better management for Cultural Diversity?
a) Yes
b) No
Q6) What are the possible barriers and obstacles that could be faced by Sainsbury during
management of cultural diversity at workplace?
a) Communication Barriers
b) Diversified culture
c) Complex needs and expectations
d) All of the above
Q7) What are the main positive impacts of managing equality and diversity on the overall
performance of employees of Sainsbury?
a) Enhanced motivation level
b) Better creativity
c) Reduction in workplace chaos and conflicts
Q8) What strategies can be implicate by Sainsbury to ensure effective management of
cultural diversity to have better growth and expansion?
a) Developing understanding about cultural difference
b) Regular cultural training
c) Adoption of Equality act, 2010
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Q9) What role is played by Participative leadership and management style in leading and
managing cultural diversity at Sainsbury?
a) Positive
b) Negative
c) No role
Q10) Any further recommendations for Sainsbury to ensure effective management of
cultural diversity to have better growth and expansion?
Ethical Consideration: This method involves the process in which the information which
is collected by researcher is collected originally as it has provided all data protection measures
which depict transparency and accountability of a business in an effective and efficient manner.
There is proper efficiency and consistency while collecting the information as it facilitate
decision making and ensure greater accuracy.
Data analysis: In this, data is presented in the form of pie chart analysis and through
statistical table which help in making proper comparison and that provide clear information. Pie
chart provide more information with clarity and depict a clear picture while facilitating proper
comparison.
Limitation of design: Positivism approach do not provide theoretical knowledge which
create lack of understanding in the mind of researcher. Another limitation is that deductive
approach just provides information on the basis of data collected as it does not emphasise on
rendering new and emerging ideas so that proper analysis could be done.
Chapter Four: Data Analysis and Findings
4.1. Analysis of Data
Use of below presented frequency table is made by the investigator for analysis of
quantitative data collected with the help of questionnaire from the selected 24 employees of
Sainsbury:
Q1) Do you having any implication regarding the vital concept of Managing Frequency
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Cultural Diversity in the workplace?
a) Yes 22
b) No 1
c) Neutral 1
Q2) Are you agreed with the fact that Managing Cultural Diversity in the
workplace lead to better growth and expansion of Sainsbury plc?
Frequency
a) Agreed 21
b) Disagreed 3
Q3) As per your view point which is most vital need and importance of
management of cultural diversity at workplace?
Frequency
a) Better expansion opportunity 6
b) Enhanced creativity 5
c) Higher productivity 7
d) Larger target market 6
Q4) What perceptive you are having regarding the statement, enhanced
competitive strength and better position in business environment is also
ensured by management of cultural diversity at workplace?
Frequency
a) Ensured 20
b) Not ensured 1
c) Neutral 3
Q5) Is the managers and leaders of Sainsbury need to modify their strategies
and management policies to build and create better management for
Cultural Diversity?
Frequency
a) Yes 18
b) No 6
Q6) What are the possible barriers and obstacles that could be faced by
Sainsbury during management of cultural diversity at workplace?
Frequency
a) Communication Barriers 7
b) Diversified culture 5
c) Complex needs and expectations 8
d) All of the above 4
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Q7) What are the main positive impacts of managing equality and diversity
on the overall performance of employees of Sainsbury?
Frequency
a) Enhanced motivation level 7
b) Better creativity 9
c) Reduction in workplace chaos and conflicts 8
Q8) What strategies can be implicate by Sainsbury to ensure effective
management of cultural diversity to have better growth and expansion?
Frequency
a) Developing understanding about cultural difference 6
b) Regular cultural training 8
c) Adoption of Equality act, 2010 10
Q9) What role is played by Participative leadership and management style in
leading and managing cultural diversity at Sainsbury?
Frequency
a) Positive 21
b) Negative 1
c) No role 2
Analysis of data
An analysis of data can be made on the basis of current investigation that management of
cultural diversity is important and need by all orgnisation as many benefits and advantages are
lead by it along with ensuring a positive impact on performance of employees. Further, a
discussion can be made that all the set objectives of current investigation are met ugh this study
as it lead to a better in-depth evaluation of the concept of equality and diversity. Further, the
importance of Managing Cultural Diversity in the workplace is also evaluated which comprises
of Better expansion opportunity, Enhanced creativity, higher productivity along with a larger and
wider section of target customers. At last, the objective associated with examination of various
ways and steps to ensure effective management of cultural diversity is also meet and achieved as
an better evaluation of ways like Developing understanding about cultural difference, Regular
cultural training and Adoption of Equality act, 2010 is made through current investigation.
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4.2. Interpretation of research findings
Theme 1: Implication regarding the vital concept of Managing Cultural Diversity in the
workplace
Q1) Do you having any implication regarding the vital concept of Managing
Cultural Diversity in the workplace?
Frequency
a) Yes 22
b) No 1
c) Neutral 1
Interpretation
On the basis of above pie chart it has been interpreted that 22 participants from a total of
24 were having due implication regarding the vital concept of Diversity in the workplace where
as only one participant was there who was unaware of this concept. Further, one more
respondent was also there who were seemed to have a neutral implication on conception of
Managing Cultural Diversity.
Theme 2: Managing Cultural Diversity in the workplace lead to better growth and
expansion of Sainsbury plc
Q2) Are you agreed with the fact that Managing Cultural Diversity in the
workplace lead to better growth and expansion of Sainsbury plc?
Frequency
a) Agreed 21
b) Disagreed 3
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Interpretation
An observation can be made from above drawn pie chart that Managing Cultural
Diversity in the workplace lead to better growth and expansion of Sainsbury plc as 21
respondents from a total of 24 were agreed with this fact where as only 3 participants seemed
disagreed with the role of Managing Cultural Diversity in leading better growth and expansion.
Theme 3: Most vital need and importance of management of cultural diversity at workplace
Q3) As per your view point which is most vital need and importance of
management of cultural diversity at workplace?
Frequency
a) Better expansion opportunity 6
b) Enhanced creativity 5
c) Higher productivity 7
d) Larger target market 6
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Interpretation
It has been observed with current investigation that 6 respondents were having an opinion
that better expansion opportunity is a most vital necessitate and significance of management of
cultural multiplicity where as 5 favoured enhanced creativity. Beside this, 7 individuals were
there who supported higher productivity along with 6 other participants who favoured larger
target market as a most vital necessitate and significance of management of cultural multiplicity.
Theme 4: Enhanced competitive strength and better position in business environment is
also ensured by management of cultural diversity
Q4) What perceptive you are having regarding the statement, enhanced
competitive strength and better position in business environment is also
ensured by management of cultural diversity at workplace?
Frequency
a) Ensured 20
b) Not ensured 1
c) Neutral 3
Interpretation
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The above stated pie chart is reflecting that 20 respondents believed that enhanced
competitive strength along with better situation in business environment is also lead by
managing cultural assortment at workplace where as only 1 participant was seemed disagreed
with this statement along with the 3 left out individuals who were in favour of neutral option.
Theme 5: Managers and leaders of Sainsbury need to modify their to create better
management for Cultural Diversity
Q5) Is the managers and leaders of Sainsbury need to modify their
strategies and management policies to build and create better management
for Cultural Diversity?
Frequency
a) Yes 18
b) No 6
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Interpretation
It has been evaluated from current research work that 18 participants from a total of 24
were agreed with the fact that managers and leaders of Sainsbury need to modify their strategies
and management policies to build and create better management for Cultural Diversity where as
only 6 responds were there who disagreed with the need of modification in strategies and
management policies of Sainsbury.
Theme 6: Possible barriers and obstacles that could be faced by Sainsbury during
management of cultural diversity
Q6) What are the possible barriers and obstacles that could be faced by
Sainsbury during management of cultural diversity at workplace?
Frequency
a) Communication Barriers 7
b) Diversified culture 5
c) Complex needs and expectations 8
d) All of the above 4
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Interpretation
Many possible barriers and outcomes are there that could be faced by Sainsbury during
management of cultural diversity which comprises of communication barriers as favoured by 7
participants where as 5 seemed in support of diversified culture. Apart from this, 8 other
respondents also believed that complex needs and expectation of employees is also a major
issues and barrier faced while managing cultural diversity.
Theme 7: Main positive impacts of managing equality and diversity on the overall
performance of employees
Q7) What are the main positive impacts of managing equality and diversity
on the overall performance of employees of Sainsbury?
Frequency
a) Enhanced motivation level 7
b) Better creativity 9
c) Reduction in workplace chaos and conflicts 8
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Interpretation
During the course of current investigation it has been evaluated that many positive
impacts are brought by management of equality and diversity in overall performance of
employees which comprises of enhanced motivation level as favoured by 7 participants where as
9 respondents had supported better creativity. Beside this, 8 more participants were also there
who believed that Reduction in workplace chaos and conflicts is a main positive impacts of
managing equality and diversity on the overall performance of employees.
Theme 8: Strategies to ensure effective management of cultural diversity to have better
growth and expansion
Q8) What strategies can be implicate by Sainsbury to ensure effective
management of cultural diversity to have better growth and expansion?
Frequency
a) Developing understanding about cultural difference 6
b) Regular cultural training 8
c) Adoption of Equality act, 2010 10
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Interpretation
The above diagram is deflecting about the current research findings associated with the
Strategies to ensure effective management of cultural diversity which consists of Developing
understanding about cultural difference as supported by 6 participants to have better growth and
expansion. Further, 8 respondents were seemed in favour of regular cultural training along with
10 other participants who favoured Adoption of Equality act, 2010 for by Sainsbury to ensure
effective management of cultural diversity in order to have better growth and expansion.
Theme 9: Role played by Participative leadership and management style in leading and
managing cultural diversity
Q9) What role is played by Participative leadership and management style
in leading and managing cultural diversity at Sainsbury?
Frequency
a) Positive 21
b) Negative 1
c) No role 2
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Interpretation
It has been find out with respect to current investigation that 21 participants from a total
of 24 were having a view point that positive role is played by Participative leadership and
management style in leading and managing cultural diversity at Sainsbury while only one
participants opted for its negative impact where as other 2 left out individuals had supported no
role of Participative leadership in managing cultural diversity at Sainsbury.
Chapter Five: Research Outcomes
Discussion of Findings
Covered in PPT
Communication with stakeholders
Covered in PPT
Chapter Six: Conclusion and Recommendations
6.1. Conclusion
With regard to this particular research work a summarising is made that Management of
Cultural multiplicity in the place of work ensures a better growth along with enhanced expansion
of an organisation through leading Enhanced creativity, improved expansion opportunity, higher
productivity and wider target market. Further, it has been also seen that management of cultural
multiplicity is needed and important for an orgnisation as it lead and ensures better business
position and strong competitiveness in business environment. Apart from this, a conclusion can
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also be drawn that many barriers and obstacles are also there which are faced by a company
while management of cultural diversity at workplace which comprises of Diversified culture of
employees along with Communication Barriers and Complex needs and expectations of
employees. It could also be summarised that higher level of motivation, improved creativity
along with reduction in the chaos at place of work and less conflicts is also lead by cultural
multiplicity have positive impact on performance of employees.
6.2. Recommendation
On the basis of above study work it has been seen that many drawbacks are faced by
Sainsbury while managing cultural diversity at its workplace. Thus, following are some vital
recommendations are suggestions for Sainsbury to ensure better administration of cultural
diversity in order to ensure higher growth and expansion:
 Adoption of provisions of equality act, 2010 is highly recommended for Sainsbury as it
ensures a strict legal framework to support and lead equality at workplace. Provisions of
equality act, 2010 ensures a fair recruitment and selection process and eliminates all
form of discrimination and biasness thus, plays a vital role for Sainsbury to ensure
effective management of cultural diversity.
 Further, adoption of participative leadership and administration style is also suggested
for Sunbury as it create a positive and interactive environment at place of work to
support and create cultural diversity. Further, proper involvement and effective
communication lead by participative management also brings more fairness and
transparency in making of decision and formulation of strategy that nurse effective
management of cultural diversity.
Chapter Seven: Reflection
Through performing the research on topic “To assess about the significance of Management
of Cultural Diversity in workplace to make sure better growth and expansion”, I learnt many
things. This research helped in improving my knowledge base and giving deep insights on the
topic. With the help of this investigation, I am able to develop my skills and competencies which
will assist in my future career growth. It improved my communication skills and make me able
to interact with others effectively. It also assists in enhancing my team working skills which
make me able to work effectively in the team while conducted the investigation. However, I felt
19

that my research skills are very weak as I faced difficulties in searching authentic sources for
conducting literature review. However, with the help of other members and my tutor, I was able
to collect secondary data effectively. For data collection, I utilized primary data collection
method to collect numerical data so as to ensure accuracy of outcomes. However, in future I can
also use secondary data collection method only for collecting detailed information on the topic.
Apart from this, I utilized quantitative research method in this investigation, however I can also
use qualitative research method. But, I feel that I need to work upon my research skills. For
improving my research skills, I will learn to recognise quality source and verify information for
sources. In future, if I will get chance to perform the research, done experience from this
research will help me in performing that effectively.
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REFERENCES
Books and journal
Ravazzani, S., 2016. Understanding approaches to managing diversity in the workplace.
Equality, Diversity and Inclusion: An International Journal.
Roberson, Q.M., 2019. Diversity in the workplace: A review, synthesis, and future research
agenda. Annual Review of Organizational Psychology and Organizational Behavior. 6.
pp.69-88.
Mateescu, M. V., 2017. Cultural diversity in the workplace-discourse and perspectives.
Modelling the New Europe. An On-line Journal, (24), pp.23-35.
Butcher, M., 2016. Managing cultural change: Reclaiming synchronicity in a mobile world.
Routledge.
Gottardello, D., 2019. Diversity in the workplace: a review of theory and methodologies and
propositions for future research. Sociologia del lavoro.
Schouten, M., Khattab, J. and Pahng, P., 2020. Managing Team Diversity in the Workplace. In
Oxford Research Encyclopedia of Business and Management.
Davis, P.J., Frolova, Y. and Callahan, W., 2016. Workplace diversity management in Australia.
Equality, Diversity and Inclusion: An International Journal.
Bendl, R., Hainzl, A. and Mensi-Klarbach, H., 2019. Diversity in the Workplace. In Oxford
Research Encyclopedia of Psychology.
Syed, J. and Ozbilgin, M., 2019. Managing diversity and inclusion: An international perspective.
SAGE Publications Limited.
Cachia, L., 2019. Managing diversity at the work place: analysing the relationship between
cultural intelligence, interpersonal leadership skills and team dynamics (Master's thesis,
University of Malta).
Ng, E.S. and Sears, G.J., 2020. Walking the talk on diversity: CEO beliefs, moral values, and the
implementation of workplace diversity practices. Journal of Business Ethics. 164(3).
pp.437-450.
Lozano, J.F. and Escrich, T., 2017. Cultural diversity in business: A critical reflection on the
ideology of tolerance. Journal of Business Ethics. 142(4). pp.679-696.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Online
Equality and diversity in the workplace. [Online]. Available Through:
<http://www.tutorcare.co.uk/traininghub/equality-and-diversity-in-the-workplace >
Akuma. P., 2018. Cultural Diversity: Why is it Important in the Workplace?. [Online]. Available
Through: <https://www.jobberman.com/blog/cultural-diversity/ >
Leonard. K, 2019. 5 Strategies for Dealing With Diversity in the Workplace. [Online]. Available
Through: < https://smallbusiness.chron.com/5-strategies-dealing-diversity-workplace-
18106.html>
af Wåhlberg, A., 2017. Driver behaviour and accident research methodology: unresolved
problems. CRC Press.
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Appendix
Research Proposal Form
Student Name: _ Student ID: ____________
Centre Name:
Tutor: ________________ Date:
Unit: 11 Research Proposal
Proposed Title: Equality and diversity
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Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
Managing cultural diversity in the workplace. A case study on Sainsbury plc, is the
chosen research topic for current investigation.
Research Aim
The aim of this research work is, “To evaluate about the importance of Managing
Cultural Diversity in the workplace to ensure better growth and expansion”. A research
work on Sainsbury plc.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
The crucial Purpose of this investigation project lead on Sainsbury are stated as follows:
 To have deep insight in the concept of equality and diversity.
 To evaluate about the importance of Managing Cultural Diversity in the
workplace to ensure better growth and expansion of Sainsbury plc (Mahlangu,
2019).
 To examine the various ways and steps that could be adopted Sainsbury to ensure
effective management of cultural diversity to have better growth and expansion.
Question Tag
 What insight and perceptive are you having about the concept of equality and
diversity?
 What important implication is lead by Managing Cultural Diversity in the
workplace to ensure better growth and expansion of Sainsbury plc?
 What are the ways and steps that could be adopted Sainsbury to ensure effective
management of cultural diversity to have better growth and expansion?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The objective behind opting this research and investigation project as management of
cultural diversity is become essential for all organisation to have better expansion and
growth, thus better information about this concept is rationale for professional
development. Apart from this, the current research project is also vital for academic and
personal development of researcher as it offer better experience and betterment in
research skills.
Section Three: Literature sources searched
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To have deep insight in the concept of equality and diversity
As per the opinion of Foster, S., 2019, the term equality is associated with providing equal
opportunity to all staff without having any biasness or discrimination on the basis of
cultural, age, gender, etc. On face of the coin, diversity aim at maintaining bonding and
effective connection among widely varied and diversified people through eliminating all
discrimination and chaos.
Equality and diversity in the workplace. [Online]. Available Through:
<http://www.tutorcare.co.uk/traininghub/equality-and-diversity-in-the-workplace
>
To evaluate about the importance of Managing Cultural Diversity in the workplace to
ensure better growth and expansion of Sainsbury plc
As per the view point of Princewill Akuma, 2018, managing and effective supervision of
cultural diversity at workplace is important as it helps in attracting and retaining talented
employees from diversified and different culture, race, religion and backgrounds that
enhance skills and overall creativity of an organisation through providing access to new
and better ideas.
Akuma. P., 2018. Cultural Diversity: Why is it Important in the Workplace?. [Online].
Available Through: <https://www.jobberman.com/blog/cultural-diversity/ >
To examine the various ways and steps that could be adopted Sainsbury to ensure
effective management of cultural diversity to have better growth and expansion.
With respect to the opinion and information provided by Kimberlee Leonard, 2019, the
various ways and steps that could be adopted by Sainsbury includes developing better
understanding about cultural difference so that effective step can be taken to eliminate
them along with timely cultural training and interactive activities to enhance bonding
among diversified employees to have better growth and expansion.
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Leonard. K, 2019. 5 Strategies for Dealing With Diversity in the Workplace. [Online].
Available Through: < https://smallbusiness.chron.com/5-strategies-dealing-
diversity-workplace-18106.html>
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing the
report):
1)Submission of research proposal
2)Complete background information for research project
3)Collect secondary sources of information for research project
4)Complete research methodology and collect primary
information
5)Complete collecting data for study and present the result
6)Determining Budget
7)Data Interpretation and analysis
8)Evaluating results and findings
9)Complete the report and submit the final report
How long this will take:
1st WEEK
2nd and 3rd WEEK
4th and 5th WEEK
7th , 8th and 9th WEEK
11th, 12th, 13th and 14th
WEEK
15th WEEK
16th and 17th WEEK
18th and 19th WEEK
20th WEEK
Gantt Chart
ACTIVITES
1st
WEEK
2nd and
3rd
WEEK
4th and
5th
WEEK
7th , 8th
and 9th
WEEK
11th,
12th,
13th
and
14th
WEEK
15th
WEEK
16th
and
17th
WEEK
18th
and
19th
WEEK
20th
WEEK
Submission
of research
proposal
Complete
background
25

information
for research
project
Collect
secondary
sources of
information
for research
project
Complete research
methodology and
collect primary and
secondary sources
of information
Complete
collecting
data for
study and
present the
result
Determining
Budget
Data
Interpretatio
n and
analysis
Evaluating
results and
findings
Complete
the report
26

and submit
the final
report
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of
research will cover:
Use of Research onion has been made to select a suitable research approach and
methodologies for current research on Sainsbury:
Figure 1: Research Onion, 2020.
Philosophy for research - The implication of positivism research philosophy has been
made for this associated investigation and research work on Sainsbury as it lead to better
analysis and discussion of quantitative data and provide a more realistic and scientific way
of research (Thompson, 2016).
Research approach- The adoption of deductive approach has been made for completion
of current investigation as it lead provides better generalization and analysis of
quantitative data.
Research method- To easily collect data and have better presentation of findings use of
numerically presentation i.e. quantitative research method has been made for current
project as it lead to collection and gather of data in numeric form.
Research strategy- Use of survey method would be made where data is collected and
27

gathered from respondents selected for current investigation with the help of a written
questionnaire.
Sample size- A mock-up size of 24 employees is chosen from workforce of Sainsbury
trough use of random method of sampling for current investigation work.
Use of below stated questionnaire would be made as research instrument for collection of
data from selected respondents of Sainsbury:
Questionnaire
Q1) Do you having any implication regarding the vital concept of Managing
Cultural Diversity in the workplace?
a) Yes
b) No
c) Neutral
Q2) Are you agreed with the fact that Managing Cultural Diversity in the
workplace lead to better growth and expansion of Sainsbury plc?
a) Agreed
b) Disagreed
Q3) As per your view point which is most vital need and importance of
management of cultural diversity at workplace?
a) Better expansion opportunity
b) Enhanced creativity
c) Higher productivity
d) Larger target market
Q4) What perceptive you are having regarding the statement, enhanced
competitive strength and better position in business environment is also ensured
by management of cultural diversity at workplace?
a) Ensured
b) Not ensured
c) Neutral
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Q5) Is the mangers and leaders of Sainsbury need to modify their strategies and
management policies to build and create better management for Cultural
Diversity?
a) Yes
b) No
Q6) What are the possible barriers and obstacles that could be faced by Sainsbury
during management of cultural diversity at workplace?
a) Communication Barriers
b) Diversified culture
c) Complex needs and expectations
d) All of the above
Q7) What are the main positive impacts of managing equality and diversity on the
overall performance of employees of Sainsbury?
a) Enhanced motivation level
b) Better creativity
c) Reduction in workplace chaos and conflicts
Q8) What strategies can be implicate by Sainsbury to ensure effective management
of cultural diversity to have better growth and expansion?
a) Developing understanding about cultural difference
b) Regular cultural training
c) Adoption of Equality act, 2010
Q9) What role is played by Participative leadership and management style in
leading and managing cultural diversity at Sainsbury?
a) Positive
b) Negative
c) No role
Q10) Any further recommendations for Sainsbury to ensure effective management
of cultural diversity to have better growth and expansion?
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Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
The selected topic for current research project is, To evaluate about the importance of
Managing Cultural Diversity in the workplace to ensure better growth and expansion”. A
research work on Sainsbury plc.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
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Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews No
 Questionnaires Yes
 Observations Yes
 Use of personal records No
 Data Analysis Yes
 Action Research No
 Focus Groups No
 Others (Please specify) : n/a
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: No Young people aged: 17-18 No Adults: Yes
How will participants be recruited (identified an approached)?
Workforce of selected organisation i.e. Sainsbury are recruited as participants.
Describe the processes you will use to inform participants about what you are doing:
Use of online form of channels like e-mails and digital platforms such as social media will be made to inform
participants along with official notice boards.
How will you obtain consent from participants? Will this be written? How will it be made clear to participants
that they may withdraw consent to participate at any time?
With the help of signing written consent form.
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish
to answer?
Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
Yes
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
Yes
Will participants be given information about the findings of your study?(This could be a brief summary of
your findings in general)
Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes
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Who will have access to the data and personal information?
Only Researcher and tutors
During the research:
Reseacher/Supervisor
Where will the data be stored?
Stored in DOC document with the use of USB and Laptop
Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
After the research: the data will be safely disposed
Where will the data be stored?: USB/Laptop
How long will the data and records be kept for and in what format?
Four to five months
Will data be kept for use by other researchers? No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these: N/A
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent. Yes
 Potentially vulnerable participants. n/a
 Sensitive topics n/a
 Risk to participants and /or researchers: n/a
 Confidentiality/anonymity: Yes
 Disclosures/ limits to confidentiality: Yes
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection). Yes
 Reporting: Yes
 Dissemination and use of your findings: Yes
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in the
course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.
References
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