Unit 11- Reseach Project (Core Unit Pearson Set project )

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Research Project

Table of Content
 Introduction
 Data Analysis
 References

Introduction
In this modern era, every firm and digitalisation both are
engage in different activities which are depends on digital
equipments. Digital technologies are more effective in
order to increasing performance of an organisation by
executing correct tools at the right place.

Data Analysis
THEME 1: Significance of digitalisation in FleXtel
organisation?
Business more effective
Competitive advantages
Employee monitoring
0
2
4
6
8
10
12
Column B
Q1) What are significance of
digitalisation in FleXtel organisation?
Frequency
Business more effective 11
Competitive advantages 10
Employee monitoring 9

Different ways applied FleXtel company
Provide discounts to buyers
Maintain quality and economic cost
Expand business
0
2
4
6
8
10
12
14
Column B
Q2) What are different ways applied FleXtel in
order to improving revenue and sales?
Frequency
Provide discounts to buyers 10
Maintain quality and economic cost 13
Expand business 7

More profit earning industry
Private
Public
Q3) Which is more profit earning
industry for FleXtel organisation?
Frequency
Private 16
Public 14

Digital technology increasing productivity
Yes No
0
2
4
6
8
10
12
14
16
18
Column B
Q4) Is digital technology valuable for
increasing productivity of company?
Frequency
Yes 18
No 12

Competitive advantage by using digital
technology
Q5) Can firm get competitive advantage at
market place by using digital technology in
business?
Frequency
Yes 17
No 13
Yes
No

FleXtel expand its business
Q6) Can FleXtel firm expand its business in to
new areas or countries to increase sales by
using digitalisation?
Frequency
Yes 19
No 11
Yes
No

Needs and demands satisfied
Q7) Are your needs and demands satisfied
from services which are offered by FleXtel
organisation?
Frequency
Yes 16
No 14
Yes No
13
13.5
14
14.5
15
15.5
16
16.5
Column B

Media should used through FleXtel
Q8) For advertisement purpose, which media
should used through FleXtel?
Frequency
Social media 14
Printed media 9
Television 7
Social media
Printed media
Television

Marketing related strategies used
Q9) What are the marketing related strategies
used by FleXtel to gain competitive benefits?
Frequency
Cost leadership 12
Market segmentation 8
Differential focus 10
Cost leadership
Market segmentation
Differential focus

References
Argote, L., 2012.Organizational learning: Creating,
retaining and transferring knowledge. Springer Science
& Business Media.
Doong, S.H. and Ho, S.C., 2012. The impact of ICT
development on the global digital divide. Electronic
Commerce Research and Applications. 11(5). pp.518-
533.

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