The benefits of gender equality in leadership and management

This research project explores the concept of gender equality in leadership and management, specifically focusing on the benefits of gender equality in Asda. It discusses the importance of gender equality, evaluates its benefits to Asda, and provides recommendations based on the research findings.

Research Project

Table of Contents
Title: ...............................................................................................................................................4
Introduction .....................................................................................................................................4
Aims and objectives ...................................................................................................................4
Literature Review ............................................................................................................................4
Concept of gender equality in leadership and management .......................................................4
To explain the importance of gender equality in leadership and management...........................4
To evaluate the benefits of gender equality in leadership and management to Asda.................5
To make appropriate recommendations based on the research findings ....................................5
Questionnaires .................................................................................................................................5
Communicating the Outcomes.......................................................................................................15
Recommendation and Reflection...................................................................................................16
Recommendations to the higher authorities .............................................................................16
Reflection..................................................................................................................................16
Alternative methodology and Conclusion.....................................................................................17
Alternative methodology...........................................................................................................17
Conclusion.................................................................................................................................17
References......................................................................................................................................18

Title: ‘The benefits of gender equality in leadership and management (A study
of Asda Milton Keynes)’
Introduction
Gender equality has been an integral part of organisation and society because it has a
deep impact on individual attitude as well as behaviour. With changing period of time, it has
become important for every individual to focus on their core activities. This report is being
carried out the to analyse the benefit of gender equality in leadership. ASDA, British
supermarket headquartered in England. The report comprises of aim of research, objectives,
literature review, data analysis and interpretation, research outcomes, recommendation and
reflection and alternative methodology.
Aim of research
‘The benefits of gender equality in leadership and management (A study of Asda Milton
Keynes).
Objectives of Research
 To understand the concept of gender equality in leadership and management.
 To explain the importance of gender equality in leadership and management
 To evaluate the benefits of gender equality in leadership and management to Asda
 To make appropriate recommendations based on the research findings
Research questions
 What is the concept of gender equality in leadership and management?
 What is the importance of gender equality in leadership and management?
 What are the benefits of gender equality in leadership and management to Asda?
 What are the appropriate recommendations based on the research findings?
Literature Review
Concept of gender equality in leadership and management
On the basis of view point of Trax, Brunow and Suedekum, 2015, it has been said there must be
equal opportunities for both men and women in every field so that they can easily gain
opportunities at the competitive marketplace. In addition to this, it has also been said that gender
equality refers that men and women get equal rights, opportunities and responsibilities and
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consider both of them equal and gave them equal rights at workplace. Each and every business
entity must create gender equality at their workplace in both management and leadership so that
the organisation can attain their organizational goals in an effective manner. Leadership and
management are the two main essential elements where every person should get equal
opportunities and does not create any kind of biasness at workplace.
To explain the importance of gender equality in leadership and management
As per the view point of Rachel Lefkowitz, 2020, it is essential for every organization to
adopt gender equality in the leadership and management activities as that will motivate
employees as every employees get equal change for growth (It’s Time for Gender Equality In
Management: These Online Courses Can Help. 2020). Moreover, it also increase the goodwill of
the firm because when a company provide female worker equal chance to work as well as growth
then they able to build positive brand image at the potential marketplace which increase their
goodwill and market value. In addition to this gender equality in leadership and management is
also essential because through that company able to maintain the power and its proud at the
workplace. this is so because according to evaluation it is determine that man employees think
they are more powerful, knowledgeable, essential and productive at workplace so when a
company provide equal opportunity to all they able to motivate all female staffs and encourage
them to show that they are also powerful, effective and better responsibility handler.
To evaluate the benefits of gender equality in leadership and management to Asda
As per the view point of Sharon Hurley Hall, 2020, there are several benefits gain by Asda
by adopting gender equality in the leadership and management function such as when female
employees get equal chance then they also come up with new as well as innovative ideas which
is effective for workplace (10 Benefits of Gender Equality in the Workplace (International
Women's Day 2020). 2020). In addition to this, gender equality at the workplace also aid
respective company in enhancing their productivity as when employees get equal opportunity for
growth they feel motivated to conduct work effectively which help leader and management in
attaining their targets successfully. Moreover, it will also increase the goodwill of the respective
retail firm as they provide equal opportunities to all gender employees through this manager as
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well as leader able to attract more and more investor and customers which grow business
successfully.
To make appropriate recommendations based on the research findings
According to the research findings there are some recommendations which help a company
in attaining their desire goal by providing equal opportunities to all gender employees. By
adopting those recommendations Asda can attract more and more customers as well as it also
increase their market value successfully which leads to growth of business successfully. As per
the recommendation respective company management and leader must conduct team work
activities in which there must be equal proportion of male as well as female employees because
through this both get habit to interact with each other. This will also help in improving
communication. In addition to this, respective company also provide same targets as well as aim
to the male and female employees along with this after the successful completion of goal
employees get proper reward or appraisal and this will be same for both male and female
employees.
Research methodology-
It is defined as technique or procedure which is being used to examine process or
analyse credentials about research topic. Through use of research methodology, it is easy to
understand the reliability of topic in most effective way. There are various types of research
methods like observational, collection, experimental, simulation etc. They are used according to
the researcher requirements (Chambers, 2018).
Research onion
It refers to procedure and stages of methodologies stages which are going to be
encountered during project. It is also known as extension of research methods. With help of
research onion it is easy to analyse the appropriate methods for collecting data.
Research philosophy- It is a detailed and overview about the way in which data or information
about a specific area or field is to be collected, gathered & used. There are basically two types of
philosophies which are interpretativism & positivism.
Justification: In conducting the present investigation, positivism research philosophy has
been used because it help in carry out and collection of data in most efficient way within a period
of time (Prada-Ramallal, 2018).
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Research approach- These are being considered as procedure through which all credentials or
data related to research are achieved by implementing use is strategies. Basically there two
types of research approaches which are use at wider scale which are inductive and deductive.
Justification: There has been deductive research approach used as it depends on the
quantitative research approach. It provides the authentic and reliable information related to the
gender equality.
Research strategy- In research,it is crucial to use effective strategies so that goals are
accomplished in correct way. It is essential for researcher to be aware about tactics so that
everything is carried out in proper manner. There are several types of strategies such as action
plan, investigations, review of literature etc. (Kossek, 2018).
Justification: In this undertaken research, survey strategy has been adopted by
researcher. Moreover, other form of strategy is use of primary and secondary data for gathering
of required data. It is used with aim of carrying out research properly. In primary data,
information is collected from fresh sources which are used at first time.
Research choice- It refers to providing of information regarding what data is collected by
researcher through use of different methods. It is essential to use choices after a proper
considerations so that decision making is done properly. Moreover, choices are based on three
methods like mono, mixed multi mixed . Qualitative and quantitative are two different types of
the research choices. Therefore, mono option is being adopted because it deliver quantitate
credentials which is specific and reliable (Dashper, 2020).
Justification: There has been quantitative research method used because in this approach
data is being collected which is related with numerical or hypothetical in nature. It gives reliable
information but require numerical variables to achieve actual results.
Time horizon- In every project or research time is being essential component which assist in
carrying out every activity of research in correct way. Time horizon is defined as time frame
which is required for successful completion of undertaken aim. It is of two types which are cross
sectional & longitudinal.
Justification: There has been cross- sectional have been applied rational is that it pays
attention to current stage of task and accordantly further decisions are taken.
Data collection- It is one the most important component of research because without this data
cannot be collected. It includes primary & secondary sources of data to collect information.
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Justification: In this, there has been primary method of data collection used. There has
been questionnaire developed because it is time saving and provide the actual or authentic
information regarding gender equality.
Data Analysis- It refers to procedure of gathering,m collecting, modelling, transforming of data
to analyse appropriate information for better results.
Justification: Thus, thematic analysis method has been chosen for properly making data
analysis regarding topic/ research. In this, themes and graphs has been developed on the basis of
questions involved in questionnaire.
Sampling- It refers to process of examining statistical analysis in which group of people or
objects are being taken from large population. It is of types probability and non probability
sampling. Probability is defined as sampling in which selection is done on randomly basis.
Whereas in non- probability, selection is not done on random basis.
Justification: In this research, probability sampling is being chosen because it is less
time consuming. With the help of random sampling method, 30 respondents has been chosen.
The main reason behind use of random sampling is that it provides the equal chance to chosen
respondents.
Access to information- Under this, it is necessary for an investigator to have the proper
access about collection of information and data from authentic sources. The sources should be
reliable as well as authenticate so that researcher can get the positive outcomes gained.
Cost- It is one of the most important consideration. Researcher should have the money
for conducting the research related activities.
Activities Cost
Internet charges £500
Stationary £200
Petty expenses £300
Ethical consideration- It refers to guarantee or focused area in which it states that
credentials which have been used are safe as well as protected from third party. With help of
ethical consideration, investigator is able to be more careful regarding safety of project. Also,
ethical considerations focuses that every data or information is gathered from correct sources and
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via people. Therefore, it is seen that collected that is reliable and does not violates ethical
considerations.
Questionnaires
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have any information related to the conceptual framework of gender equality?
a) Yes
b) No
Q2) According to you, is it necessary for the business organisation to consider gender equality in
leadership and management for enhancing the performance of staff members?
a) Needed
b) Not Needed
Q3) On the basis of your view, is it significantfor ASDA to manage gender equality in leadership
and management at workplace?
a) Important
b) Not Important
c) Neutral
Q4) As per your opinion, what are the benefits gain by gender equality in leadership and
managementwithin the workplace of ASDA?
a) Reduces employees turnover
b) Positive working environment
c) Enhance employee engagement
Q5) As per your thought, what can be the drawbacks of not managing gender equality within the
workplace of ASDA?
a) Unable to attract new talent
b) Not able to retain potential employees
b) Ineffective working relationships
Q6) On the basis of your opinion, in what waysthe leadership and management of the
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organisation get influences by considering gender equality at ASDA?
a) Positive
b) Negative
c) Neutral
Q7) What are the issues which can be faced by higher authority of ASDA at the time of
considering gender equality at workplace?
a) Language and Communication
b) Lack of coordination
c) Gender Inequality
Q8) Provide some recommendation for effective gender equality in leadership andmanagement
within the workplace of ASDA.
Frequency Table:
Q1) Do you have any information related to the conceptual framework of
gender equality?
Frequency
a) Yes 25
b) No 5
Q2) Accordingto you, is it necessary for the business organisation to consider
gender equality in leadership and management for enhancing the performance
of staff members?
Frequency
a) Needed 20
b) Not Needed 10
Q3) On the basis of your view, is it significant for ASDA to manage gender
equality in leadership and management at workplace?
Frequency
a) Important 15
b) Not Important 10
c) Neutral 5
Q4) As per your opinion, what are the benefits gain by gender equality in
leadership and management within the workplace of ASDA?
Frequency
a) Reduces employees turnover 17
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b) Positive working environment 5
c) Enhance employee engagement 8
Q5) As per your thought, what can be the drawbacks of not managing gender
equality within the workplace of ASDA?
Frequency
a) Unable to attract new talent 15
b) Not able to retain potential employees 8
b) Ineffective working relationships 7
Q6) On the basis of your opinion, in what ways the leadership and
management of the organisation get influences by considering gender equality
at ASDA?
Frequency
a) Positive 20
b) Negative 7
c) Neutral 3
Q7) What are the issues which can be faced by higher authority of ASDA at
the time of considering gender equality at workplace?
Frequency
a) Language and Communication 12
b) Lack of coordination 8
c) Gender Inequality 10
Data analysis and interpretation
Theme 1) Information related to the conceptual framework of gender equality
Q1) Do you have any information related to the conceptual framework of
gender equality?
Frequency
a) Yes 25
b) No 5
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Interpretation: Gender equality at workplace is one of the most effective and essential
factor which have the capability to influence overall performance of a business entity. With the
aid of above stated figure, it has been identified that out of 30 respondents only 5 individual are
unable to have any sort of information and knowledge related to the topic gender equality. On
the other hand, remaining 25 participants have enough knowledge and understanding about the
topic of gender equality in leadership and management at workplace.
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25
5
a) Yes
b) No

Theme 2) It is necessary for the business organisation to consider gender equality in leadership
and management for enhancing the performance of staff members.
Q2) Accordingto you, is it necessary for the business organisation to consider
gender equality in leadership and management for enhancing the
performance of staff members?
Frequency
a) Needed 20
b) Not Needed 10
Interpretation: As per the above mentioned figure, it has been identified that out of 30
main respondent 10 participants says that it is very necessary for the business organisation to
consider gender equality in both leadership and management as it help them in performing more
efficiently and effectively at competitive marketplace. Whereas on the other side, remaining 10
individuals says that it is not necessary for the higher authorities of a business entity to consider
gender equality in leadership as well as management.
13
20
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Theme 3) It is significant for ASDA to manage gender equality in leadership and management at
workplace.
Q3) On the basis of your view, is it significant for ASDA to manage gender
equality in leadership and management at workplace?
Frequency
a) Important 15
b) Not Important 10
c) Neutral 5
Interpretation: For each and every organization it is necessary to create positive and equal
working environment. On the basis of above table it is said that 15 out of 30 respondents says
that it is necessary for an organisation to manage gender equality in leadership and management
whereas 10 individuals says that it is not that essential. At the end remaining 5 respondents stays
neutral in this point as they are unable to make any conclusion.
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15
10
5

Theme 4) what are the benefits gain by gender equality in leadership and management within the
workplace of ASDA.
Q4) As per your opinion, what are the benefits gain by gender equality in
leadership and management within the workplace of ASDA?
Frequency
a) Reduces employees turnover 17
b) Positive working environment 5
c) Enhance employee engagement 8
Interpretation:There are ample number of benefits and advantages gain by higher
authorities of an organization in order to consider gender equality in leadership and management.
In this context 17 respondent out of 30 says that one of the main benefit is that it help in reducing
employee turnover ratio whereas in another case, 5 respondents says that positive working
environment is the another benefit. At the end remaining 8 participants agrees on the point that
gender equality help in enhancing the engagement of employees at workplace.
15
17
5
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Theme 5) drawbacks of not managing gender equality within the workplace of ASDA.
Q5) As per your thought, what can be the drawbacks of not managing gender
equality within the workplace of ASDA?
Frequency
a) Unable to attract new talent 15
b) Not able to retain potential employees 8
b) Ineffective working relationships 7
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Interpretation:It has also been identified that there some drawbacks of non managing
gender equality in leadership and management at workplace in an effective manner which highly
influence the business functions in a negative way. On the basis of above graph, it has been
concluded that out of 30 respondents 50 says that management team will not be able to attract
new talent whereas 8 participants says that there will not be retention of employees for longer
time. At last, remaining 7 individual says that there will be ineffective working environment at
the business entity which affect their overall performance in a negative manner.
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Theme 6) what ways the leadership and management of the organisation get influences by
considering gender equality at ASDA.
Q6) On the basis of your opinion, in what ways the leadership and
management of the organisation get influences by considering gender
equality at ASDA?
Frequency
a) Positive 20
b) Negative 7
c) Neutral 3
Interpretation:Leadership as well as management of a business entity plays very essential
role in the growth and development of a business entity. According to the above stated figure it
has been identified that if managers of the organisation consider gender equality in an effective
manner there will be positive influence on both leadership and management as per the opinion of
20 respondent. On the other hand 7 respondent says that there will be negative influence on
leadership and management where remaining 3 participate agree on the neutral point.
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Theme 7) issues which can be faced by higher authority of ASDA at the time of considering
gender equality at workplace.
Q7) What are the issues which can be faced by higher authority of ASDA at
the time of considering gender equality at workplace?
Frequency
a) Language and Communication 12
b) Lack of coordination 8
c) Gender Inequality 10
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Interpretation: There are various issues and challenges faced by higherauthority while
doing their business functions. At the time of gender equality one of the biggest issue arise in
front of the manager is language and communication barrier on the basis of 12 respondents. In
view point of 8 respondents lack of coordination is another major issue where remaining 10
participants agree on the point that gender inequality is the most negative issue faced by higher
authority of the company.
Communicating the Outcomes
Iti s the another most significant area of a research which will assist in getting descriptive
discussion on the examination of the whole project, therefore, this section is usually
encompasses over creating discussion on the literature review as primary aim of the part.
Research Outcome
Theme 1: The concept of gender equality in leadership and management
Withthe assistance of the views of different authors, it has been identified that gender
equality is something when a person is getting equal rights, opportunities and responsibilities
despite of their gender. It has also been analysed that each and every person is affected from
gender discrimination or gender biasnesswhether they are man, women or transgender. In
organisational context, it has been said that all these affect the overall performance, efficiency
and effectiveness of individuals working within the organization if there is not gender equality at
workplace. Along with this, it has also been said that management and leadership of the business
entity are highly affected due to gender inequality at workplace. This reduces the overall
performance of the company and create negative atmosphere at workplace. Therefore,it needs to
be considered by the organisationin order to improvise diversity at workplace.
Theme 2: Thesignificanceof genderequality in leadership and management within ASDA
After conducting point to point analysis over the views and opinions of authors, it has
been said that, equality aswell as diversity are the two main concepts which help in improving
and developing the overall business functioning in a positive manner. It has been identified that
gender equality help in creating positive working environment as well as developing corporation
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and coordination among the workers which improves the overall business operations in a best
and most suitable manner. ASDA is oneof the most effective retail industry where it is most
important to have gender equality at workplace in which affect the overall performance and
profitability of the company at international marketplace in an effective manner as well as
improvise staffAbility to perform their business functions in more effective manner.
Recommendation and Reflection
Recommendations to the higher authorities
After conducting the overall research, there are some sort of recommendations which needs
to be adopted by the higher authorities of the business entity ASDA for doing their business
operations in a fruitful manner. These suggestions are:
 One of the main recommendation is that managers and leaders both need to create
positive and equal working environment for their workers so they feel motivated and
encouraged.
 Another recommendation is that managers are required to adopt some legal policies
such as equal remuneration, freedom of speech, equal growth opportunities and
many more. These acts help both managers and leaders in order to conduct their
business functions more effectively and efficiently.
Reflection
I am veryglad that I gotthis opportunity to conduct this research on oneof the most
emerging and interesting topic, whichis benefit of gender equality in leadership and
management. For performing this research in an effective and appropriate manner,I have used
various sort of research methods, whichincludes deduction method, quantitative research,
primary and secondary data collection method and positivism philosophy sothat the outcome
drawn is beneficial and accurate. All these strategies are quite effective for me as it assist me in
collecting all the information in a systematic manner. Furthermore, while doing this
investigation, I have faced various issues and problems which affect the accuracy of this
investigation. These issues are lack of resources, time and money for gathering information, lack
of confidence and many more. But at the end all these challenges help me in order to improve all
my lack areas and assist me in grabbing opportunities in near future as my communication skill,
problem solving skill and decision making skills are improved at the end of this research.
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Alternative methodology and Conclusion
Alternative methodology
If talking about alternative research methodology for conducting this research in an
effective and appropriate manner is Interview. This type of research methodology is quite
effective in order to gather information from different respondents and to carry out the research
in a positive manner. This is the method which assist investigators in order to collect as well as
analyse all the qualitative information so that the whole research will concluded in an accurate
manner. It has also been said that in the present context questionnaires is the method which is
adopted but in near future if the same sort of research is going to be conducted that the best and
productive research methodology can be interview.
Conclusion
With the assistance of above stated research it has been concluded that for each and every
organization it is very essential to consider gender equality for the attainment of organizational
goals and objectives in a positive manner. It has also been identified with the help of the research
that there are some benefits and advantages gain by gender equality for both leadership and
management. In this research, primary and secondary are the data collected method along with
quantitative research approach has been used which assist in collecting all the information and
data.
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References
Books and Journals
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Rice, M. F., 2015. Diversity and public administration. ME Sharpe.
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Heeringa, 2017.Applied survey data analysis. CRC press.
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Kossek, 2018. Women's career equality and leadership in organizations: Creating an evidence‐
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Dashper, 2020. Mentoring for gender equality: Supporting female leaders in the hospitality
industry.International Journal of Hospitality Management,88, p.102397.
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Online
It’s Time for Gender Equality In Management: These Online Courses Can Help. 2020. [Online].
Available through:< https://learning.linkedin.com/blog/advancing-your-career/it_s-
time-for-gender-equality-in-management--these-online-course#:~:text=LinkedIn
%20Learning%20data%20shows%20that,course%20on%20leadership%20and
%20management.&text=Research%20shows%20that%20the%20presence,of
%20gender%20inequality%20in%20management. >.
10 Benefits of Gender Equality in the Workplace (International Women's Day 2020). 2020.
[Online]. Available through:< https://business.tutsplus.com/articles/gender-equality-
international-womens-day--cms-34678 >.
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