Impact of Workplace Discrimination on Business Performance: A Study on River Island

This presentation explores the impact of workplace discrimination on the performance of business, with a case study on River Island. It examines the concept of workplace discrimination, its influence on employee well-being, and ways to rectify it for enhancing employee well-being.

Research
Project

Table of Content
 Research Title
 Introduction
 Research Aim and Objectives
 Research Questions
 Methodological Contribution
 Data Analysis
 Findings to stakeholders
 Conclusion
 Recommendation
 References

Research Title
“Impact of Workplace Discrimination on the performance of
business; a study on River Island.

Introduction
The present study examine the impact of workplace discrimination on the performance
of business, therefore, discrimination is recognised to be the key aspect of business,
thus it adversely influences the overall performance and the well being of employees
at workplace. In today's modern business era, organisations are work for fulfilling
some specific purpose and goals, thus, for this businesses are focuses over managing
discrimination and improvise the operations of the business. In this present
investigation work, RiverIsland Company is the chosen organisation, therefore, it is
a London based high street fashion brand, which is concern over managing
discrimination for the purpose of maximizing business operations and functions .

Research Aim
The research aim for the current research is “To investigate about
the impact of workplace discrimination on well being of
employees”. A case study on RiverIsland Company based in
Magna Park, Fen St, Milton Keynes.

Research and Objectives
The potential objectives of the questions that are linked with the project aim are
associated as under:
• To develop understanding on the concept of workplace discrimination.
• To explore how workplace discrimination influences employees' well-being at
RiverIsland.
• To ascertain several ways through which workplace discrimination can be
rectified at RiverIsland for enhancing employees well-being.

Research Questions
The prior questions that are encompasses over tis present study are evaluated as
below:
• What is meant by the notion of discrimination at work premises?
• How employees' well-being is affected by workplace discrimination at
RiverIsland?
• What are the techniques that can be applied for eradication of workplace
discrimination at Riverlsland facilitating the well being of employees?

Methodological Contribution
Methodological choice is required to guide the entire project in the right direction
to resolve the issue effectively. In the context of this present investigation
based on determining the impact of workplace discrimination on well being of
employees, quantitative research has been applied as it is most effective tool
which helps in providing descriptive analysis with the support of actual facts
and figures. In addition to this the analysis is based on both primary and
secondary sources, thus, primary research is being executed via the support of
questionnaire and secondary research is effective in developing theoretical
framework via the assistance of books, journals, articles and so on.

Data Analysis
In this present investigation work based on determining the impact of
discrimination over the well being of employees, thus in this primary
research is considered to be the important as in this information has been
analyzed with the support of applying thematic analysis as it is significant
for developing themes that are based on the questions of questionnaire.

Theme : Individual are having appropriate awareness about the
concept of workplace discrimination in the context of business.
Q1) Are you aware about the concept of workplace discrimination in the context
of business?
Frequency
Yes 38
No 2

Theme : Discrimination is a major issue which affects the
overall performance of the business.
Q2) As per your view, discrimination is a major issue which affects the overall
performance of the business?
Frequency
Yes 37
No 3
Yes No
0
5
10
15
20
25
30
35
40 37
3
Frequency

Theme : In different manner, discrimination influences the well
being of employees within River Island Company.
Q4) As per your view, In which manner, discrimination influences the well
being of employees within River Island Company?
Frequency
Positive 1
Negative 36
Neutral 3

Theme : There are multiple key factors that influences
discrimination at workplace.
Q5) According to your opinion, what are the key factors that influencing
discrimination at workplace?
Frequency
Internal and external motivation 7
Cognitive load 8
Discriminatory behaviors 15
Perceived groups norms 10

Theme : There are different key challenges that are mainly
faces by the businesses due to discrimination held at workplace.
Q7) According to your view, what challenges are mainly faces by the
businesses due to discrimination held at workplace?
Frequency
Downfall of employee motivation 6
Increasing employee turnover 15
Decreasing business performance 6
Lower employee esteem 13

There are multiple key measures that are requires to be opt by
the businesses to conquer discrimination at workplace.
Q9) From your opinion, what measures are requires to be opt by the businesses
to conquer discrimination at workplace?
Frequency
Suitable award distribution 7
Equal assessment of opportunities 12
Appropriate discrimination training 13
Developing suitable business policies 8

Findings to stakeholders
In the context of research the key stakeholders are the researcher, supervisor,
leader, students and the professional heads, thus, outcome showcase to them
are essential to determining the authenticity of the research as they are liable
in providing suitable guidance to the researcher to make appropriate
changes in the project and resolve the issue effectively. On the other hand
the stakeholder of the business are the manager, higher authority,
employees, customers, suppliers and so on, thus the representation of results
are effective in front of them as they are also liable in rendering suitable
modifications and the places where corrections are required.

Recommendation
As per the analysis of the survey report it has also been suggested to River Island
Company to provide discrimination training to their old as well as new employees
for the intention of creating awareness about the issue of discrimination so that
proper actions can be taken by the employees in against of discrimination held at
workplace. As per the evaluation of the study it has also been suggested to the
business to form, appropriate policies and norms related to the discrimination as
these norms are effective in terms of promoting the well being of employees and
encourage them to contribute their significant efforts in the growth and success of
the business.

Conclusion
After completion of the project it has been concluded that, discrimination is a
recognized to be a major issue which has its direct impact over the well being
of employees at workplace, thus, discrimination is a major issue which is
requires to be managed by the businesses or its management for the purpose of
maintaining an effective working culture. From the detailed analysis of the
project it has also been evaluated that, suitable management of discrimination
has multiple benefits for the business in improving the business performance,
strengthen the workforces, developing employees morale and so on.

References
Franks, M.A., 2011. Sexual Harassment 2.0. Md. L. Rev., 71,
p.655.
Holland, K.J. and Cortina, L.M., 2016. Sexual harassment:
Undermining the wellbeing of working women. In Handbook
on well-being of working women (pp. 83-101). Springer,
Dordrecht.
Cheung, C., Baum, T. and Hsueh, A., 2018. Workplace sexual
harassment: exploring the experience of tour leaders in an
Asian context. Current Issues in Tourism, 21(13), pp.1468-
1485.

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