Impact of managing cultural diversity on growth and expansion of an organisation

Unit 11: Research project
Table of Contents

Research Title: Impact of managing cultural diversity on growth and expansion of an
organisation.” A research work on Sainsbury Plc...........................................................................1
Chapter 1: Introduction....................................................................................................................1
1.1) Background of the study.................................................................................................1
1.2) Research aim and objectives...........................................................................................1
1.3) Rationale for selection of Topic......................................................................................1
1.4) Research questions..........................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Research Methodology...................................................................................................5
Chapter 4: Data analysis and interpretation...................................................................................10
4.1) Analysis and interpretation of collected data................................................................10
Chapter 5: Communication of research findings and recommendation.........................................19
5.1) Research findings and conclusion.................................................................................19
5.2) Recommendations.........................................................................................................20
5.3) Communication with Stakeholders...............................................................................20
Chapter 6: Reflection.....................................................................................................................20
6.1) Reflection on success of the research methods applied................................................20
6.2) Actions for improvement for future consideration........................................................21
REFERENCES..............................................................................................................................21

Research Title: Impact of managing cultural diversity on growth and
expansion of an organisation.” A research work on Sainsbury Plc.
Chapter 1: Introduction
1.1) Background of the study
Management of cultural diversity is basically associated with the creation and existence of
a diversified workforce that consist of employees from varied background, culture, race, age,
sex, etc. Thus, lead to a more talented and skilled workforce having different view point and
enhanced perceptive to accomplish desired goals and objectives of an organisation in more
effective and better way (Ali and Konrad, 2017). The current investigation is conducted on
Sainsbury plc that is well known British retailer and supermarket the headquarter of which is
located at London, United Kingdom. Sainsbury is looking to have enhanced growth and
expansion at global level thus, current research project is conducted to evaluate the impact of
managing cultural diversity on growth and expansion of an organisation.
1.2) Research aim and objectives
Research aim
The aim behind leading out current research project is, “To evaluate about the concept of
equality and diversity along with analysis of impact lead by cultural diversity on growth and
expansion of an organisation”. An investigation made on branch of Sainsbury located at 129-
133 Kingsway, Holborn, London WC2B 6NH, United Kingdom
Research Objectives
 To review about the vital concept of equality and diversity within an organisation.
 To evaluate about the various types of workplace discrimination along with strategies to
create fairness at place of work.
 To examine the impact of managing cultural diversity on growth and expansion of
Sainsbury plc.
 To determine the most efficient and effective ways of leading and creating cultural
diversity at workplace of Sainsbury plc.
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1.3) Rationale for selection of Topic
The selection of current research topic is fully appropriate and rationale from personal
view point of researcher as it meet its interest level along with leading improvement and meeting
its educational and academic purpose. Further, a better understanding and perceptible about the
vital concept of equality and diversity is also ensured by current investigation that meet the
professional implication of investigator along with leading enhanced awareness about the impact
of cultural diversity on growth and expansion of an organisation thus, improves and develop the
managerial skills and other competencies of researcher and other scholar.
1.4) Research questions
 Explain the vital concept of equality and diversity?
 What are the various forms and types of discrimination along with the strategies to create
fairness at place of work?
 Describe the impact of managing cultural diversity on growth and expansion of Sainsbury
plc?
 Which are the most efficient and effective ways of leading and creating cultural diversity
at workplace of Sainsbury plc?
Chapter 2: Literature Review
This forms an important part of a research project that yield effective evaluation and
discussion of various available secondary sources to have a base and framework for investigation
through leading enhanced perceptive about specific topic and its objective (Bragg and et . al,
2018). Following Literature review is based on online articles and other authentic journals
analysed and reviewed on the topic of managing cultural diversity.
To review about the vital concept of equality and diversity within an organisation
According to the Mary Jones, 2019. The understanding of the equality and diversity in
the organization perspective is to making the rules and norms are been highlighted to be getting
approached in different situational based criteria as to performed in equality opportunity driven
to every workforce who are presently working in the organization which is related to the
resembles workplaces, regardless, of weather in organization having one, two or hundred
employees are working there should be effective equality and diversity in division of work as
well as in decision making also, the agenda of this process is to makes assurance that every
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employees get equal opportunity and fair judgment on the basis of their performances (Ali and
Konrad, 2017). As equality and diversity they both upbringing the opportunity as to which
workforce contributing their skills and competency to attains the high form of objectives
acclaimed in determination though their creativity, vision in the systematic formation of way
(Nyhagen and Halsaa, 2016).
Thus, it can be evaluated that equality and diversity are a vital concept for an organisation
as management of equality ensures a more positive and fair workplace environment for
employees that improves their performance and efficiency level of employees. The concept of
diversity is also important for a form as it lead to hiring of talented employees from a wider pool
of candidates belongs to diversified culture and background thus, enhance overall skills and
competency of a company.
To evaluate about the various types of workplace discrimination along with strategies to create
fairness at place of work.
According to the view point of Alison Doyle, 2020, workplace discrimination is related
with the unfair treatment and biasness at place of work on the basis of some characteristics of an
employee’s which comprises of age, race, gender, culture, background, etc. The most common
types of discrimination that prevails at workplace of an organisation are evaluated below:
Age discrimination- The prcatises of age preference is strictly prohibited by law which
comprises of unfair treatment and biased recruitment through specifying an age preference in job
advertisements.
Race discrimination- It is unlawful to ill-treat or discriminate any employees because of
their race or other personal characteristics like skin complexion.
Gender discrimination- Un-favored behaviour on the basis of sex or gender is also seen
at workplace which comprises of more preference to one gender in recruitment, selection and
even in promotion and growth which also consists unfair treatment and unequal pay along with
harassment and criticism.
The strategies and steps that could be taken to overcome above stated discrimination
consists of effective communication with all employees to guide and motivate them for adoption
of ant-discriminatory policy. Further, regular training and making employees aware about ethical
prcatises and anti discriminatory prcatises through leading fair HR prcatises are also effective
way to overcome issues of workplace discrimination.
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To examine the impact of managing cultural diversity on growth and expansion of Sainsbury
plc.
As per the information provided by the Katie Reynolds, 2019, a positive and very
optimistic impact is lead by cultural diversity on overall growth and expansion of an orgnisation
as it is a way that support hiring and recruitment of individuals from diversified place and culture
thus, enrich the competencies and skills level of an organisation. The main advantages of cultural
diversity that support and lead to positive impact on growth and expansion of Sainsbury are
described and evaluated as follows:
Hiring of talented and competent workforce- The main impact of cultural diversity
consist of excess and reach to more talented and competent employees through allowing hiring
and recruitment of employees from diversified and various cultural background that enrich the
overall skill and efficiency level of organisation (Garg, Pandey and Vashishta, 2017). It can be
evaluated that leading and creating of cultural diversity ensures a more talented and vital
workforces and also ensures inclusion and effective coordination in the effort among these
talented employees to accomplish and fulfil the objective of better growth and expansion of
Sainsbury plc.
Enhanced understanding of larger target market- The another positive impact and
optimistic affect lead by cultural diversity consist of the fact that hiring employees from
diversified culture lead to an enhanced knowledge and understanding about the target customers
situated at diversified markets. It can be evaluated that a diverse and inclusive workforces lead to
awareness about the likes, dislikes and cultural norms of a diversified target customers along
with leading more effective communication with consumers at larger target market thus, lead to a
positive and enhanced impact on the overall growth and expansion of Sainsbury trough leading
enhanced understanding about the needs of larger target market to attract and cater more number
of customers (Greene, 2020).
Thus, it can be evaluated with respect to above discussion that leading cultural diversity at
workplace Inspires creativity and drive innovation through hiring of more talented employees
from different background and culture. Further, managing cultural diversity also leads to better
understanding about the desires and expectations of larger section of customers from diversified
workplace thus, enhance the overall growth and expansion level of an organisation.
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