Diversity in the Workplace: A Study on Food Retail
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This research report explores the challenges faced in maintaining organizational culture due to diversity in the food retail industry. It covers the concept of diversity, challenges faced by management, and strategies for managing diversity within food retail.
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Unit 11 Research
Project
Project
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Table of Contents
TOPIC .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1 Produce research question, objective and literature review ..................................................1
Overview of research .................................................................................................................1
Background of the study ............................................................................................................2
Research Aim .............................................................................................................................2
Research Objective .....................................................................................................................2
Research Question ......................................................................................................................2
Rationale of research ..................................................................................................................3
LITERAURE REVIEW ...............................................................................................................3
P2) Evaluate suitable research methods and secondary research?..............................................1
P3: Primary and secondary research using appropriate methods ...............................................4
P4. Analytical tools to analyse research findings and data.........................................................4
.......................................................................................................................................................16
P5: Research outcomes in an appropriate manner....................................................................16
(Covered in PPT).......................................................................................................................16
P6 Reflect on the effectiveness of research methods ...............................................................18
P7. alternative research methodologies and lessons learnt in view of the outcomes................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
TOPIC .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1 Produce research question, objective and literature review ..................................................1
Overview of research .................................................................................................................1
Background of the study ............................................................................................................2
Research Aim .............................................................................................................................2
Research Objective .....................................................................................................................2
Research Question ......................................................................................................................2
Rationale of research ..................................................................................................................3
LITERAURE REVIEW ...............................................................................................................3
P2) Evaluate suitable research methods and secondary research?..............................................1
P3: Primary and secondary research using appropriate methods ...............................................4
P4. Analytical tools to analyse research findings and data.........................................................4
.......................................................................................................................................................16
P5: Research outcomes in an appropriate manner....................................................................16
(Covered in PPT).......................................................................................................................16
P6 Reflect on the effectiveness of research methods ...............................................................18
P7. alternative research methodologies and lessons learnt in view of the outcomes................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
TOPIC
“ Diversity in the workplace. A study on Food Retail”.
INTRODUCTION
The aspect of globalisation empowered every form of organisation to invite diverse
workforce to carry out the desired goal an objective in an effective manner. However, for
maintaining a better working culture and healthy relationship among employees the concept of
diversity plays a significant role. This is because, the term diversity refers to those business or
management activity in which organisation make an effort to employ different background
manpower without showing any sort of discrimination in terms of placing and delegating roles or
responsibilities. Some of the differences which diversity involves national origin, physical
appearance, religion, education, age, gender, sexual orientation. In relation to food retail
industry, it's core purpose is to deliver high quality of product and service in order to acquire
increased level of customer satisfaction in an prompt manner (Harvey and Allard, 2015).
However, the concept of diversity is regraded as an important element in Food Retail because it
is a marketplace where different kinds of customers arrives with an aim of achieving high level
of satisfaction. In this regard, an organisation must make an attempt to manage or maintain a
diverse working environment so that employees can render best service to its targeted audience
in an impressive style. In context of this research report, it is wholly supported on the role of
diversity within Food Retail. For understanding this aspects in a deeper manner, the present
report covers research objective, aims, question, literature review. Moreover, identification of
different research methodologies, interpretation of data, presenting overall findings and
suggesting relevant recommendation which enable researcher to produce reliable outcome in a
desired time period.
P1 Produce research question, objective and literature review
Overview of research
According to the current research report, it is mainly centred over determining the
challenges which occurs within an establishment while maintaining diverse organisation culture
in the context of Food Retail. However, as per existing scenario of marketplace, it has been
signified that an organisation success and competitiveness is depend upon its potentiality or
capability in embracing diversity at workplace. This is because, the diverse background talents
1
“ Diversity in the workplace. A study on Food Retail”.
INTRODUCTION
The aspect of globalisation empowered every form of organisation to invite diverse
workforce to carry out the desired goal an objective in an effective manner. However, for
maintaining a better working culture and healthy relationship among employees the concept of
diversity plays a significant role. This is because, the term diversity refers to those business or
management activity in which organisation make an effort to employ different background
manpower without showing any sort of discrimination in terms of placing and delegating roles or
responsibilities. Some of the differences which diversity involves national origin, physical
appearance, religion, education, age, gender, sexual orientation. In relation to food retail
industry, it's core purpose is to deliver high quality of product and service in order to acquire
increased level of customer satisfaction in an prompt manner (Harvey and Allard, 2015).
However, the concept of diversity is regraded as an important element in Food Retail because it
is a marketplace where different kinds of customers arrives with an aim of achieving high level
of satisfaction. In this regard, an organisation must make an attempt to manage or maintain a
diverse working environment so that employees can render best service to its targeted audience
in an impressive style. In context of this research report, it is wholly supported on the role of
diversity within Food Retail. For understanding this aspects in a deeper manner, the present
report covers research objective, aims, question, literature review. Moreover, identification of
different research methodologies, interpretation of data, presenting overall findings and
suggesting relevant recommendation which enable researcher to produce reliable outcome in a
desired time period.
P1 Produce research question, objective and literature review
Overview of research
According to the current research report, it is mainly centred over determining the
challenges which occurs within an establishment while maintaining diverse organisation culture
in the context of Food Retail. However, as per existing scenario of marketplace, it has been
signified that an organisation success and competitiveness is depend upon its potentiality or
capability in embracing diversity at workplace. This is because, the diverse background talents
1
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are able to provide novel ideas or perception and also help firm to strengthen the relationship
with customers. Due to which, it lead an organisation to enlarge its overall sales performance
and also can acquire best positioning inside industry. On the other hand, diversity incurs huge
challenges over organisation such as differences in culture, language, issue of acceptance or
respect, generation gaps, gender equality and many more (Saxena, 2014). Henceforth, creating
better relationship and providing equal opportunities, fair decisions enable association to enrich
its brand image and also can easily cope up with all current or emerging market competition in
an effectual mode.
Background of the study
This current research report is about Food Retail which is one of the increasing industry
among competitors in terms of acquiring high level of sales growth and productivity ratio. Along
with this, Food Retail is establish within UK marketplace and serve its product and service
across the globe. Moreover, it main purpose is to obtain improved level of profit margin by
offering high quality of products and adopt innovate or advanced technologies into functional
units. However, it take an initiate in inviting diverse manpower who belongs to various cultural
background. Due to such initiation, it help them to enlarge its market share and also to improve
its brand image in an effective manner. Additionally, they also make an attempt to met out all the
requirements of market and help them to gain competitive advantage in an amended mode.
Research Aim
'To analyse the challenges arise in maintaining organisational culture due to diversity in
the organisation” . A study on Food Retail.
Research Objective
To understand the concept of diversity in the organisation.
To determine the several challenge faced by management in managing organisational
culture due to diversity in Food Retail
To identify the strategies for managing diversity within Food Retail
Research Question
Do you have knowledge about the concept of diversity in the organisation?
2
with customers. Due to which, it lead an organisation to enlarge its overall sales performance
and also can acquire best positioning inside industry. On the other hand, diversity incurs huge
challenges over organisation such as differences in culture, language, issue of acceptance or
respect, generation gaps, gender equality and many more (Saxena, 2014). Henceforth, creating
better relationship and providing equal opportunities, fair decisions enable association to enrich
its brand image and also can easily cope up with all current or emerging market competition in
an effectual mode.
Background of the study
This current research report is about Food Retail which is one of the increasing industry
among competitors in terms of acquiring high level of sales growth and productivity ratio. Along
with this, Food Retail is establish within UK marketplace and serve its product and service
across the globe. Moreover, it main purpose is to obtain improved level of profit margin by
offering high quality of products and adopt innovate or advanced technologies into functional
units. However, it take an initiate in inviting diverse manpower who belongs to various cultural
background. Due to such initiation, it help them to enlarge its market share and also to improve
its brand image in an effective manner. Additionally, they also make an attempt to met out all the
requirements of market and help them to gain competitive advantage in an amended mode.
Research Aim
'To analyse the challenges arise in maintaining organisational culture due to diversity in
the organisation” . A study on Food Retail.
Research Objective
To understand the concept of diversity in the organisation.
To determine the several challenge faced by management in managing organisational
culture due to diversity in Food Retail
To identify the strategies for managing diversity within Food Retail
Research Question
Do you have knowledge about the concept of diversity in the organisation?
2
What are the several challenge faced by management in managing organisational culture
due to diversity in Food Retail ?
What are the strategies for managing diversity within Food Retail ?
Rationale of research
The main reason behind selecting this topic is that increasing demand of globalisation
and millennials customer motive companies to embrace the concept of diversity within its
business premises. The primal advantage which diverse business culture render is that it enable
an organisation to make an effort to analyse the industrial competition and threat as well as
encourage them to implement best strategic decision for attaining sustainable growth. Moreover,
another factor which drive researcher to choose this area is that handling of diversity at
workplace impose various difficulties that directly impact over company's proficiency ratio.
Hence, by organising such study assist researcher to understand the concept of diversity and also
enable them to identify the employees need or requirements in a better manner. Moreover, it also
empower them to take corrective course of action for acquiring increased level of employee
engagement and motivation towards personnel. Apart from this, by conducting this report, it
assist researcher to gain detailed information about research methodologies that lead them to
deliver valid and authentic report in present market. Additionally, with the help of this research
report, investigator is able to obtain different scholars or publishers opinion regarding managing
diversity in organisation which aid researcher to give suitable suggestion to industry with an aim
of improving overall performance in an amended way.
LITERAURE REVIEW
To understand the concept of diversity in the organisation.
In the views of Neil Kokemuller, In this modern era of global market, the term diversity
is considered as an essential element because it enable them to grasp or generate innovate ideas,
help them to understand the situation of local market as well as drive them to acquire talents
from various backgrounds. However, diversity is related to those aspect which signifies that it is
a process of combining different cultural background irrespective of gender, language, culture,
beliefs, age, nationality, ethnic, education many other (Patrick and Kumar, 2012). The main
intent of diversity is to avoid the occurrence of discrimination and respect every employees
views or perception for generating positive working culture. However, due to the intense level
3
due to diversity in Food Retail ?
What are the strategies for managing diversity within Food Retail ?
Rationale of research
The main reason behind selecting this topic is that increasing demand of globalisation
and millennials customer motive companies to embrace the concept of diversity within its
business premises. The primal advantage which diverse business culture render is that it enable
an organisation to make an effort to analyse the industrial competition and threat as well as
encourage them to implement best strategic decision for attaining sustainable growth. Moreover,
another factor which drive researcher to choose this area is that handling of diversity at
workplace impose various difficulties that directly impact over company's proficiency ratio.
Hence, by organising such study assist researcher to understand the concept of diversity and also
enable them to identify the employees need or requirements in a better manner. Moreover, it also
empower them to take corrective course of action for acquiring increased level of employee
engagement and motivation towards personnel. Apart from this, by conducting this report, it
assist researcher to gain detailed information about research methodologies that lead them to
deliver valid and authentic report in present market. Additionally, with the help of this research
report, investigator is able to obtain different scholars or publishers opinion regarding managing
diversity in organisation which aid researcher to give suitable suggestion to industry with an aim
of improving overall performance in an amended way.
LITERAURE REVIEW
To understand the concept of diversity in the organisation.
In the views of Neil Kokemuller, In this modern era of global market, the term diversity
is considered as an essential element because it enable them to grasp or generate innovate ideas,
help them to understand the situation of local market as well as drive them to acquire talents
from various backgrounds. However, diversity is related to those aspect which signifies that it is
a process of combining different cultural background irrespective of gender, language, culture,
beliefs, age, nationality, ethnic, education many other (Patrick and Kumar, 2012). The main
intent of diversity is to avoid the occurrence of discrimination and respect every employees
views or perception for generating positive working culture. However, due to the intense level
3
of competition and threat between industries to industries and companies to companies, the
component of diversity is valued as an important determinate. This is because, it assist Food
Retail to encourage different background employees within the business premises that help them
to handle customer in a smooth manner. Moreover, it also lead them to understand each
consumer needs or wants and motive personnel to take corrective course of action by delivering
the appropriate service. With the help of such contribution, Food Retail can enhance its
productivity ratio and also can enlarge its market share or size to a new geographical regions
without any obstacles. Apart from this, another benefit that Food Retail can acquire with the
implication of diversity at workplace is that it help them to adopt innovative and advanced
technology inside its functional unit. Due to which, it enable Food Retail to offer the service in
an easy mode and also to minimise the delivering time. Along with this, it help organisation to
gain the benefit of less time consuming, reduce the unnecessary cost, and less energy required. In
addition to this, with the adoption of diversity, it empower Food Retail to understand and
identify current or emerging market trend and competition as well as drive them to make best
strategic decision in order to place the brand in an aggressive position within prescribed time
limit. Along with this, by practising diverse organisational culture, it aid Food Retail to impose
increased level of collaboration and cooperation from manpower towards an accomplishment of
organisational goal without nay obstacles . In addition to this, it aid workforce to put their full
potential towards an achievement of business goal and also motivate each personnel to work with
high level of team spirit. With the help of such initiation, Food Retail can benefit by acquiring
improved degree of employee engagement and strengthen the overall sales performance among
competitors in an innovative style.
To determine the several challenge faced by management in managing organisational culture due
to diversity in Food Retail
As per the views of Angela Hood, 2019, With the introduction and execution of
economic globalisation the demand of diversity has been increased at rapid pace. The main
rationale behind this, diverse working environment enable an organisation to acquire several
benefits such as invite highly skilled personnel, adoption of innovative technologies, enhance
market competition, foster productivity ratio and many more. But on the contrary, to maintain
diverse working environment becomes the huge threat for managers and organisation as it
directly impact over the potentiality of company in attaining sustainable growth and
4
component of diversity is valued as an important determinate. This is because, it assist Food
Retail to encourage different background employees within the business premises that help them
to handle customer in a smooth manner. Moreover, it also lead them to understand each
consumer needs or wants and motive personnel to take corrective course of action by delivering
the appropriate service. With the help of such contribution, Food Retail can enhance its
productivity ratio and also can enlarge its market share or size to a new geographical regions
without any obstacles. Apart from this, another benefit that Food Retail can acquire with the
implication of diversity at workplace is that it help them to adopt innovative and advanced
technology inside its functional unit. Due to which, it enable Food Retail to offer the service in
an easy mode and also to minimise the delivering time. Along with this, it help organisation to
gain the benefit of less time consuming, reduce the unnecessary cost, and less energy required. In
addition to this, with the adoption of diversity, it empower Food Retail to understand and
identify current or emerging market trend and competition as well as drive them to make best
strategic decision in order to place the brand in an aggressive position within prescribed time
limit. Along with this, by practising diverse organisational culture, it aid Food Retail to impose
increased level of collaboration and cooperation from manpower towards an accomplishment of
organisational goal without nay obstacles . In addition to this, it aid workforce to put their full
potential towards an achievement of business goal and also motivate each personnel to work with
high level of team spirit. With the help of such initiation, Food Retail can benefit by acquiring
improved degree of employee engagement and strengthen the overall sales performance among
competitors in an innovative style.
To determine the several challenge faced by management in managing organisational culture due
to diversity in Food Retail
As per the views of Angela Hood, 2019, With the introduction and execution of
economic globalisation the demand of diversity has been increased at rapid pace. The main
rationale behind this, diverse working environment enable an organisation to acquire several
benefits such as invite highly skilled personnel, adoption of innovative technologies, enhance
market competition, foster productivity ratio and many more. But on the contrary, to maintain
diverse working environment becomes the huge threat for managers and organisation as it
directly impact over the potentiality of company in attaining sustainable growth and
4
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development. However, the major challenge that Food Retail come across is that cultural
difference because each manpower belongs to different cultural background and also their beliefs
varies from each other. Due to which, it create an issue of acceptance and respect among
employees towards each other perception or views (7 Biggest Diversity Issues in The Workplace,
2019). Moreover, with the absence of acceptance and respect it generate conflict of interest,
miscommunication, misconception, misunderstanding between employees and it arise an issue
of reducing personnel involvement in business activities. Apart from this, another challenge that
an organisation undergoes is that recruiting or hiring candidates in a suitable position with an
intent of filling the vacant job position. This is because, HR finds difficulty in identifying each
manpower skill or abilities and also face issue in delegating roles or responsibilities on the basis
ODF their abilities and potentiality. However, inappropriate placement of candidates may lead
Food Retail to face huge problem in acquiring satisfaction and motivation from manpower
towards brand. Moreover, It also negatively impact over establishment overall profit margin ratio
and its capability to gain competitive advantage in a stipulated time limit without any hindrances.
In the views of George Steward, 2016, The concept of diversity plays a significant role
within a business premises as it help them to enlarge its market division and also drive them to
explore its productivity ratio in a desired time limit. However, for managing diversity at
workplace is also become the biggest challenges in majority of the establishment. This is
because, it impose different problems like cultural difference, linguistic barriers, gender equality,
and so on. In relation to Food Retail, the major threat that organisation undergoes due to the
practise of diversity is that difference in languages that creates miscommunication and confusion
among personnel and it influence organisational culture in a negative manner (Chrobot-Mason
and Aramovich, 2013). However, Food Retail is a sector where enormous customer arrives with
an aim of acquiring consumption of food. Therefore, differences in language may restrict each
personnel to interact or communicate with each other due to it arise confusions and ambiguities
in regard of fulfilling the requirements of customer in an improved manner. Henceforth,
providing equal opportunity and giving best training programs help Food Retail to motivate its
employees to give their best contribution towards and achievement of goal and also to enhance
the brand image among competitors in an innovative or impressive style in a stipulated time
limit.
To identify the strategies for managing diversity within Food Retail
5
difference because each manpower belongs to different cultural background and also their beliefs
varies from each other. Due to which, it create an issue of acceptance and respect among
employees towards each other perception or views (7 Biggest Diversity Issues in The Workplace,
2019). Moreover, with the absence of acceptance and respect it generate conflict of interest,
miscommunication, misconception, misunderstanding between employees and it arise an issue
of reducing personnel involvement in business activities. Apart from this, another challenge that
an organisation undergoes is that recruiting or hiring candidates in a suitable position with an
intent of filling the vacant job position. This is because, HR finds difficulty in identifying each
manpower skill or abilities and also face issue in delegating roles or responsibilities on the basis
ODF their abilities and potentiality. However, inappropriate placement of candidates may lead
Food Retail to face huge problem in acquiring satisfaction and motivation from manpower
towards brand. Moreover, It also negatively impact over establishment overall profit margin ratio
and its capability to gain competitive advantage in a stipulated time limit without any hindrances.
In the views of George Steward, 2016, The concept of diversity plays a significant role
within a business premises as it help them to enlarge its market division and also drive them to
explore its productivity ratio in a desired time limit. However, for managing diversity at
workplace is also become the biggest challenges in majority of the establishment. This is
because, it impose different problems like cultural difference, linguistic barriers, gender equality,
and so on. In relation to Food Retail, the major threat that organisation undergoes due to the
practise of diversity is that difference in languages that creates miscommunication and confusion
among personnel and it influence organisational culture in a negative manner (Chrobot-Mason
and Aramovich, 2013). However, Food Retail is a sector where enormous customer arrives with
an aim of acquiring consumption of food. Therefore, differences in language may restrict each
personnel to interact or communicate with each other due to it arise confusions and ambiguities
in regard of fulfilling the requirements of customer in an improved manner. Henceforth,
providing equal opportunity and giving best training programs help Food Retail to motivate its
employees to give their best contribution towards and achievement of goal and also to enhance
the brand image among competitors in an innovative or impressive style in a stipulated time
limit.
To identify the strategies for managing diversity within Food Retail
5
According to “Kirsten Blakemore”, it is necessary to understand that managing the
diversity has a very crucial role where role of leader increases automatically. If any of the
organisation doesn't follow the concept of diversity in their business organisation then they
usually have to suffer from idea (3 Tips for Boosting and Managing Diversity in the Workplace,
2018). But, better form of workplace diversity simply gives the competitive advantage to the
business organisation. In context of the food retail industry if they will be able to introduce
diversity within their sector then it will easily help to encourage the people to be innovative and
work as the requirement of situation. The main benefit which food retail sector industry can get
with the help of diversity is that they will be able to connect with each other which is one of the
main advantage.
Whenever any of the business organisation try to manage diversity with the business
organisation they are needed to form the strategies. Forming the strategies will allow the
company to perform any of the task in a smooth way and even it will allow to accomplish the
goals of an organisation. Below, there is the discussion about some of the strategies that can be
adopted by the food retail industry for managing the diversity and they are:
Start with Hiring: It is necessary for the food retail industry that they must hire only
those candidate who deserve the post within the organisation. This will simply allow the food
industry to hire some of the deserving candidates from different part (3 Tips for Boosting and
Managing Diversity in the Workplace. 2018).
Create inclusive policies and practices: In any of the situation the policies which are
formed by the organisation should not discriminate any of the person at any of the stage. If food
retail industry will develop the similar policies for each and every employees then they can be
easily motivated which will be beneficial in attaining the goals.
Provide diversity training: It is necessary for the company that they must try that how
they can improve their performance and for that it will be necessary for food retail industry to
provide the training to employees. The training should be of different fields so that if any of the
employees is not available for the work then hotel will not have to suffer (Wangombe and et. al.,
2013).
Facilitate effective communication: In any of the situation, company can perform at its
best when process of communication is same. It is crucial for food retail industry that same
language and communication process is being used so that goals work can be performed in
6
diversity has a very crucial role where role of leader increases automatically. If any of the
organisation doesn't follow the concept of diversity in their business organisation then they
usually have to suffer from idea (3 Tips for Boosting and Managing Diversity in the Workplace,
2018). But, better form of workplace diversity simply gives the competitive advantage to the
business organisation. In context of the food retail industry if they will be able to introduce
diversity within their sector then it will easily help to encourage the people to be innovative and
work as the requirement of situation. The main benefit which food retail sector industry can get
with the help of diversity is that they will be able to connect with each other which is one of the
main advantage.
Whenever any of the business organisation try to manage diversity with the business
organisation they are needed to form the strategies. Forming the strategies will allow the
company to perform any of the task in a smooth way and even it will allow to accomplish the
goals of an organisation. Below, there is the discussion about some of the strategies that can be
adopted by the food retail industry for managing the diversity and they are:
Start with Hiring: It is necessary for the food retail industry that they must hire only
those candidate who deserve the post within the organisation. This will simply allow the food
industry to hire some of the deserving candidates from different part (3 Tips for Boosting and
Managing Diversity in the Workplace. 2018).
Create inclusive policies and practices: In any of the situation the policies which are
formed by the organisation should not discriminate any of the person at any of the stage. If food
retail industry will develop the similar policies for each and every employees then they can be
easily motivated which will be beneficial in attaining the goals.
Provide diversity training: It is necessary for the company that they must try that how
they can improve their performance and for that it will be necessary for food retail industry to
provide the training to employees. The training should be of different fields so that if any of the
employees is not available for the work then hotel will not have to suffer (Wangombe and et. al.,
2013).
Facilitate effective communication: In any of the situation, company can perform at its
best when process of communication is same. It is crucial for food retail industry that same
language and communication process is being used so that goals work can be performed in
6
specific manner. Those pictures and symbols should be used which can be understood by all of
the employees.
Encourage interaction: Process of interaction should be improved which will allow the
employees to understand and learn from each other. Here, food retail industry should form the
strategy that they must encourage their employees to perform as a team so that interaction can
also be improved and even it will help to learn many of the new techniques (Chrobot-Mason,
Ruderman and Nishii, 2014).
7
the employees.
Encourage interaction: Process of interaction should be improved which will allow the
employees to understand and learn from each other. Here, food retail industry should form the
strategy that they must encourage their employees to perform as a team so that interaction can
also be improved and even it will help to learn many of the new techniques (Chrobot-Mason,
Ruderman and Nishii, 2014).
7
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P2) Evaluate suitable research methods and secondary research?
It helps researcher in assembling appropriate data for the topic. This is a part of research
methodology that assist researcher in accumulation of authentic information regarding the
present investigation in the cut throat competitive world (Flick, 2015). On the other hand it
directly or indirectly aid in completing the the research work in the set deadline. However, this is
effective section of research in that complete detailed information regarding the number of
methods and techniques used in the performing the research activities are showcased. Below are
some of the suitable methods of research that will be illustrates beneath:
Research philosophy: In research there are normally two types of philosophy which are
widely adopted by researcher in their findings. The two types of research philosophy are,
positivism and interpretivisim. From this two philosophy investigator uses interpretivisimim at
the time of completion of the project (Gioia, and Hamilton, 2013). This is because it helps in
examining viewpoint of human assets effectively as well as build better and transparent
understanding regarding it. On the other hand positivism research philosophy is ineffective to use
in research work. This is because it consume lot of time of researcher. By this the research
project can not be accomplished in the set deadline.
Research approach: Deductive and inductive are two types of research approach. At the
time of conducting the research investigator adopts inductive approach because it supports in
conducting proper examination over wider concept. Through this research approach productive
results can be attained which is a positive mark for them. In the global market research mostly
adopts inductive approach as it helps them to assemble authentic information regarding the
topic. Whereas, deductive approach is not adopted by investigator in their findings because it
incapable in providing valid and reliable research results.
Sampling: In case of primary research sampling is used as probabilistic method.
Sampling techniques are categorised into two parts which are, probability and non-propability
sampling method. However, stratified, systematic and judgemental and random sampling are
included in procedures of sampling. In order to complete the designed aims and objectives
stratified and judgemental random sampling are implemented in order to examine the correct
sample size. It has selected from sampling because it ensures an equal representation of all
segments (Green and Elmore, 2012). In the research project judgemental sampling is also
executed as it ensure optimum utilization of resources and time as data are sought for the
It helps researcher in assembling appropriate data for the topic. This is a part of research
methodology that assist researcher in accumulation of authentic information regarding the
present investigation in the cut throat competitive world (Flick, 2015). On the other hand it
directly or indirectly aid in completing the the research work in the set deadline. However, this is
effective section of research in that complete detailed information regarding the number of
methods and techniques used in the performing the research activities are showcased. Below are
some of the suitable methods of research that will be illustrates beneath:
Research philosophy: In research there are normally two types of philosophy which are
widely adopted by researcher in their findings. The two types of research philosophy are,
positivism and interpretivisim. From this two philosophy investigator uses interpretivisimim at
the time of completion of the project (Gioia, and Hamilton, 2013). This is because it helps in
examining viewpoint of human assets effectively as well as build better and transparent
understanding regarding it. On the other hand positivism research philosophy is ineffective to use
in research work. This is because it consume lot of time of researcher. By this the research
project can not be accomplished in the set deadline.
Research approach: Deductive and inductive are two types of research approach. At the
time of conducting the research investigator adopts inductive approach because it supports in
conducting proper examination over wider concept. Through this research approach productive
results can be attained which is a positive mark for them. In the global market research mostly
adopts inductive approach as it helps them to assemble authentic information regarding the
topic. Whereas, deductive approach is not adopted by investigator in their findings because it
incapable in providing valid and reliable research results.
Sampling: In case of primary research sampling is used as probabilistic method.
Sampling techniques are categorised into two parts which are, probability and non-propability
sampling method. However, stratified, systematic and judgemental and random sampling are
included in procedures of sampling. In order to complete the designed aims and objectives
stratified and judgemental random sampling are implemented in order to examine the correct
sample size. It has selected from sampling because it ensures an equal representation of all
segments (Green and Elmore, 2012). In the research project judgemental sampling is also
executed as it ensure optimum utilization of resources and time as data are sought for the
communicator. On random basis 10 mangers of Food Retail will be selected because this incur
less time and sources .
2
less time and sources .
2
Data collection: Primary and secondary data collection method is used in order to
conduct this research. Researcher will use both primary and secondary data in their project in
order to attain productive outcomes. Primary research method involves, questionnaire, interview
etc. from this authentic data can be gathered easily from communicator. The information
gathered from this method are tend to be more reliable and feasible in nature as the information
collected from respondents are not used by any other researcher in their findings. It is bite time
consuming as well as require huge cost. On the hand secondary data collection method includes,
books, journals, newspaper, articles and so on (Kumar, 2019). The data assembled from this
sources may not be authentic as the accumulated data are used by researcher in their findings.
This is cost saving method.
Research instruments, strategies or techniques: Questionnaire, survey, focus group,
interview and many more are distinguish number of strategies and instruments adopted to
assemble information or data for the research project. For the completion of the research project
in the set deadline researcher adopts questionnaire as it helps in collecting wider information
from large section of people at a time. By this proper conclusion can be drawn from the data as
there is large information from respondents regarding the topic.
Secondary research: Collation, summary of present investigation and synthesis are
included in research. In this competitive world there are numerous methods of assembling
secondary data or information regarding existing study including newspaper, books, academic
journals and many more (Mackenzie, J., Tan, P. L., Hoverman and Baldwin, 2012). It is cost
effective in nature as information is gathered on secondary sources and they need not to invest
more time in gathering data from respondents face to face communication. All this resources will
be opted by researcher so as to gather secondary data for their research project.
Research Ethics: In order to ensure that output are accurate,robust and correct research
ethics in primary research are implemented extensively. Confidentiality Anonymity and
informed consent are the three principles which are followed in research. In case of anonymity
complete details of candidate are not involved as well as are not linked to any other primary
research. In order to gain competitive outcomes researcher need to convey research objectives to
all the participants (Mackey and Gass, 2015).
Research Limitation: At the time of preparing aims, objective, creation of sample size,
lack of previous studies in research area, implementing data collection method, scope of
3
conduct this research. Researcher will use both primary and secondary data in their project in
order to attain productive outcomes. Primary research method involves, questionnaire, interview
etc. from this authentic data can be gathered easily from communicator. The information
gathered from this method are tend to be more reliable and feasible in nature as the information
collected from respondents are not used by any other researcher in their findings. It is bite time
consuming as well as require huge cost. On the hand secondary data collection method includes,
books, journals, newspaper, articles and so on (Kumar, 2019). The data assembled from this
sources may not be authentic as the accumulated data are used by researcher in their findings.
This is cost saving method.
Research instruments, strategies or techniques: Questionnaire, survey, focus group,
interview and many more are distinguish number of strategies and instruments adopted to
assemble information or data for the research project. For the completion of the research project
in the set deadline researcher adopts questionnaire as it helps in collecting wider information
from large section of people at a time. By this proper conclusion can be drawn from the data as
there is large information from respondents regarding the topic.
Secondary research: Collation, summary of present investigation and synthesis are
included in research. In this competitive world there are numerous methods of assembling
secondary data or information regarding existing study including newspaper, books, academic
journals and many more (Mackenzie, J., Tan, P. L., Hoverman and Baldwin, 2012). It is cost
effective in nature as information is gathered on secondary sources and they need not to invest
more time in gathering data from respondents face to face communication. All this resources will
be opted by researcher so as to gather secondary data for their research project.
Research Ethics: In order to ensure that output are accurate,robust and correct research
ethics in primary research are implemented extensively. Confidentiality Anonymity and
informed consent are the three principles which are followed in research. In case of anonymity
complete details of candidate are not involved as well as are not linked to any other primary
research. In order to gain competitive outcomes researcher need to convey research objectives to
all the participants (Mackey and Gass, 2015).
Research Limitation: At the time of preparing aims, objective, creation of sample size,
lack of previous studies in research area, implementing data collection method, scope of
3
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discussion, researcher come across many issues or problem and so on. Researcher while
completing the research project gets highly affected by all this limitation. While conducting the
activities in proper manner this limitation affect them to a large extent. Due to which chances of
achieving productive results from the findings is reduced tremendously (McCusker and
Gunaydin, 2015).
Research reliability and validity: On research instruments that is questionnaire
reliability and validity is totally depended on it. By using research reliability and validity in
proper manner researcher is able to accumulate authentic and accurate data and information
regarding the topic. By this reader is provided with best conclusion which bind them with the
research project over the years. On the other hand it raises the value of the research project as
gathered information are reliable and are not fake in nature (Miller,and et. al ., 2012).
4
completing the research project gets highly affected by all this limitation. While conducting the
activities in proper manner this limitation affect them to a large extent. Due to which chances of
achieving productive results from the findings is reduced tremendously (McCusker and
Gunaydin, 2015).
Research reliability and validity: On research instruments that is questionnaire
reliability and validity is totally depended on it. By using research reliability and validity in
proper manner researcher is able to accumulate authentic and accurate data and information
regarding the topic. By this reader is provided with best conclusion which bind them with the
research project over the years. On the other hand it raises the value of the research project as
gathered information are reliable and are not fake in nature (Miller,and et. al ., 2012).
4
P3: Primary and secondary research using appropriate methods
For conducting the primary and secondary research various methods need to be adopted
by the researcher. With the help of such method the data which has been collected can be utilised
effectively (Sharma, 2016). Some of the important method of the conducting primary and
secondary methods are:
Costs: The element cost is one of the crucial factor while gathering the data from the
primary and secondary sources as on the basis of the cost they conduct the research in an
effective manner. The major cost of conducting the research is associated with the
primary method as in this survey need to be done. While in the secondary the data can be
gathered by way of desktop research. The cost includes all the incremental expenses
which are material to the research (Kim, Lee and Kim, 2015).
Access: This can be defined as the use of the data and the access to the sources to the
place from where the data has to be gathered. The aspect which is to be considered is that
the investigator must not harm the qualitative study and the source from where the data is
been collected. Also it is referred to as the data so gathered can only be used the
researcher, company for which the research is undertaken and the teammates of the
researcher.
Ethical issues: Various ethical issues need to be taken into consideration which can
affect the investigation. The elements which are to be considered while making the
research ethical are confidentiality, consent, carefulness, honesty and integrity and many
more. If all such elements are not considered it can lead to unethical activity as part of
research. The principle of research ethics need to be considered which includes
informed consent of the respondents, confidentiality in terms of the identity of the
respondents and the anonymity that reflects that the details of the participants are not
linked with the result of the research. This makes the research ethical and systematic
(Al-Jenaibi, 2017).
P4. Analytical tools to analyse research findings and data
Content analysis is a part of analytical technique that support the investigator in analysing
information about the area of study. It consist of several crucial features such as visual, textual or
aural material which support in systematic record and categorisation so that the gathered
5
For conducting the primary and secondary research various methods need to be adopted
by the researcher. With the help of such method the data which has been collected can be utilised
effectively (Sharma, 2016). Some of the important method of the conducting primary and
secondary methods are:
Costs: The element cost is one of the crucial factor while gathering the data from the
primary and secondary sources as on the basis of the cost they conduct the research in an
effective manner. The major cost of conducting the research is associated with the
primary method as in this survey need to be done. While in the secondary the data can be
gathered by way of desktop research. The cost includes all the incremental expenses
which are material to the research (Kim, Lee and Kim, 2015).
Access: This can be defined as the use of the data and the access to the sources to the
place from where the data has to be gathered. The aspect which is to be considered is that
the investigator must not harm the qualitative study and the source from where the data is
been collected. Also it is referred to as the data so gathered can only be used the
researcher, company for which the research is undertaken and the teammates of the
researcher.
Ethical issues: Various ethical issues need to be taken into consideration which can
affect the investigation. The elements which are to be considered while making the
research ethical are confidentiality, consent, carefulness, honesty and integrity and many
more. If all such elements are not considered it can lead to unethical activity as part of
research. The principle of research ethics need to be considered which includes
informed consent of the respondents, confidentiality in terms of the identity of the
respondents and the anonymity that reflects that the details of the participants are not
linked with the result of the research. This makes the research ethical and systematic
(Al-Jenaibi, 2017).
P4. Analytical tools to analyse research findings and data
Content analysis is a part of analytical technique that support the investigator in analysing
information about the area of study. It consist of several crucial features such as visual, textual or
aural material which support in systematic record and categorisation so that the gathered
5
information can be analysed in effective manner. For analysing the research findings and data,
frequency table is prepared which is mentioned below:
Frequency table
Q1 Are you aware about the concept of diversity within an
organisation?
Frequency
a) Yes 10
b) No 5
Q2 According to you, diversity within an organisation is beneficial
in enhancing employee's performance?
Frequency
a) Agree 10
b) Disagree 5
Q3 What are the several benefits that Food retail get by
maintaining diversity within workplace?
Frequency
a) Flow of innovative idea 8
b) Increase creativity 5
c) Increase productivity 3
Q4 As per your view point does diversity help in brining innovation
within the organisational operations?
Frequency
a) Yes 10
b) No 5
Q5 Does effective management of diversity support in growth and
development of the organisation?
Frequency
a) Yes 10
b) No 5
Q6 In what manner diversity at workplace affect the organisational
culture of Food retail?
Frequency
6
frequency table is prepared which is mentioned below:
Frequency table
Q1 Are you aware about the concept of diversity within an
organisation?
Frequency
a) Yes 10
b) No 5
Q2 According to you, diversity within an organisation is beneficial
in enhancing employee's performance?
Frequency
a) Agree 10
b) Disagree 5
Q3 What are the several benefits that Food retail get by
maintaining diversity within workplace?
Frequency
a) Flow of innovative idea 8
b) Increase creativity 5
c) Increase productivity 3
Q4 As per your view point does diversity help in brining innovation
within the organisational operations?
Frequency
a) Yes 10
b) No 5
Q5 Does effective management of diversity support in growth and
development of the organisation?
Frequency
a) Yes 10
b) No 5
Q6 In what manner diversity at workplace affect the organisational
culture of Food retail?
Frequency
6
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a) Positive 10
b) Negative 2
c) Neutral 3
Q7 What are the several challenges faced by the management of
Food Retail while managing the organisational culture along with
diversified workforce?
Frequency
a) Communicational barrier 7
b) Dispute among colleagues 5
c) Clashes between view point 3
Q8 Do you think, training and development sessions at workplace
is helpful in resolving issues developed by diversity?
Frequency
a) Agree 10
b) Disagree 5
Q9 Among the following which one is most suitable strategy for
managing diversity within Food Retail?
Frequency
a) Provide diversity training 7
b) Encourage interaction 4
c) Facilitate effective communication 4
Q10 In what manner, proper maintaining of diversified culture at
workplace supports Food retail in achieving competitive edge?
Frequency
a) Increase adaptability 7
b) Easy employee retention 4
c) Improve performance 4
Interpretation
Theme 1 : The concept of diversity within an organisation
7
b) Negative 2
c) Neutral 3
Q7 What are the several challenges faced by the management of
Food Retail while managing the organisational culture along with
diversified workforce?
Frequency
a) Communicational barrier 7
b) Dispute among colleagues 5
c) Clashes between view point 3
Q8 Do you think, training and development sessions at workplace
is helpful in resolving issues developed by diversity?
Frequency
a) Agree 10
b) Disagree 5
Q9 Among the following which one is most suitable strategy for
managing diversity within Food Retail?
Frequency
a) Provide diversity training 7
b) Encourage interaction 4
c) Facilitate effective communication 4
Q10 In what manner, proper maintaining of diversified culture at
workplace supports Food retail in achieving competitive edge?
Frequency
a) Increase adaptability 7
b) Easy employee retention 4
c) Improve performance 4
Interpretation
Theme 1 : The concept of diversity within an organisation
7
Q1 Are you aware about the concept of diversity within an
organisation?
Frequency
a) Yes 10
b) No 5
Interpretation:- According to information presented above, it has been found that 10 out
of 15 respondents are aware about the concept of diversity while another 5 respondents don't
have any idea about it. From this it can be said that majority of people are aware about the
diversity at workplace as each organisation involve some employees that belongs to different
racial or background.
Theme 2 : Diversity within an organisation is beneficial in enhancing employee's
performance
Q2 According to you, diversity within an organisation is beneficial
in enhancing employee's performance?
Frequency
a) Agree 10
8
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
organisation?
Frequency
a) Yes 10
b) No 5
Interpretation:- According to information presented above, it has been found that 10 out
of 15 respondents are aware about the concept of diversity while another 5 respondents don't
have any idea about it. From this it can be said that majority of people are aware about the
diversity at workplace as each organisation involve some employees that belongs to different
racial or background.
Theme 2 : Diversity within an organisation is beneficial in enhancing employee's
performance
Q2 According to you, diversity within an organisation is beneficial
in enhancing employee's performance?
Frequency
a) Agree 10
8
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
b) Disagree 5
Interpretation:- As per information presented above 10 out of 15 respondents agree that
diversity in organisation help in improving employee's performance while 5 respondents are not
agree with it. Hence, it has been found that diversity help in improving employees performance
by integrating the knowledge of people that belongs to different background and experiences.
This in turn contribute toward getting more employees engagement within the organisational
affairs.
Theme 3 : The several benefits that Food retail get by maintaining diversity within
workplace
Q3 What are the several benefits that Food retail get by Frequency
9
a) Agree b) Disagree
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
Interpretation:- As per information presented above 10 out of 15 respondents agree that
diversity in organisation help in improving employee's performance while 5 respondents are not
agree with it. Hence, it has been found that diversity help in improving employees performance
by integrating the knowledge of people that belongs to different background and experiences.
This in turn contribute toward getting more employees engagement within the organisational
affairs.
Theme 3 : The several benefits that Food retail get by maintaining diversity within
workplace
Q3 What are the several benefits that Food retail get by Frequency
9
a) Agree b) Disagree
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
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maintaining diversity within workplace?
a) Flow of innovative idea 8
b) Increase creativity 5
c) Increase productivity 3
Interpretation:- As per information presented 8 out of 15 respondents said that diversity
help in ensuring flow of innovative ideas, but 5 said that it help in increasing the creativity while
3 said that it contribute toward increasing productivity. From this it has been found that the
diversity at workplace help in getting free flow of innovative idea as people belongs to different
background are different in term of their skills and capability that ensures sharing of new ideas
for enhancing the operational practices.
Theme 4 : Diversity help in brining innovation within the organisational operations
Q4 As per your view point does diversity help in brining innovation Frequency
10
a) Flow of innovative idea
b) Increase creativity
c) Increase productivity
0
1
2
3
4
5
6
7
8
8
5
3 Frequency
a) Flow of innovative idea 8
b) Increase creativity 5
c) Increase productivity 3
Interpretation:- As per information presented 8 out of 15 respondents said that diversity
help in ensuring flow of innovative ideas, but 5 said that it help in increasing the creativity while
3 said that it contribute toward increasing productivity. From this it has been found that the
diversity at workplace help in getting free flow of innovative idea as people belongs to different
background are different in term of their skills and capability that ensures sharing of new ideas
for enhancing the operational practices.
Theme 4 : Diversity help in brining innovation within the organisational operations
Q4 As per your view point does diversity help in brining innovation Frequency
10
a) Flow of innovative idea
b) Increase creativity
c) Increase productivity
0
1
2
3
4
5
6
7
8
8
5
3 Frequency
within the organisational operations?
a) Yes 10
b) No 5
Interpretation:- According to the data which is presented above it has been found that
10 out of 15 respondents said yes that diversity help in bringing innovation within organisational
operations while 5 said no to this. So it has been identified that diversity brings in innovative
approaches within performing the operations by integrating different skills, knowledge and
capability of employees to extract most positive outcome.
Theme 5: Effective management of diversity support in growth and development of the
organisation
Q5 Does effective management of diversity support in growth and
development of the organisation?
Frequency
a) Yes 10
b) No 5
11
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
a) Yes 10
b) No 5
Interpretation:- According to the data which is presented above it has been found that
10 out of 15 respondents said yes that diversity help in bringing innovation within organisational
operations while 5 said no to this. So it has been identified that diversity brings in innovative
approaches within performing the operations by integrating different skills, knowledge and
capability of employees to extract most positive outcome.
Theme 5: Effective management of diversity support in growth and development of the
organisation
Q5 Does effective management of diversity support in growth and
development of the organisation?
Frequency
a) Yes 10
b) No 5
11
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
Interpretation:- As per the information presented above it has been found that 10 out of
15 respondents said yes that proper management of diversity help in growth as well as
development of organisation, while 5 respondents said no to this. From this it has been found that
the majority of people are agree as by effective management of diversity it become easier to
perform the operations in effective manner and also contribute toward enhancing profitability
that results into growth and development of organisation.
Theme 6 : Diversity at workplace affect the organisational culture of Food retail
Q6 In what manner diversity at workplace affect the organisational
culture of Food retail?
Frequency
a) Positive 10
b) Negative 2
c) Neutral 3
12
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
15 respondents said yes that proper management of diversity help in growth as well as
development of organisation, while 5 respondents said no to this. From this it has been found that
the majority of people are agree as by effective management of diversity it become easier to
perform the operations in effective manner and also contribute toward enhancing profitability
that results into growth and development of organisation.
Theme 6 : Diversity at workplace affect the organisational culture of Food retail
Q6 In what manner diversity at workplace affect the organisational
culture of Food retail?
Frequency
a) Positive 10
b) Negative 2
c) Neutral 3
12
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
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Interpretation:- By interpreting the information which is presented above it has been
identified that 10 out of 15 respondents said that diversity at workplace bring positive impact
over the organisational culture. While 2 said it have negative influence, but 3 said it is neutral to
organisational culture. From this it has been found that diversity bring positive impact over the
organisational culture as by bringing people from different background, culture it become easier
to change or develop the culture as per expectation of market.
Theme 7 : Several challenges faced by the management of Food Retail while managing the
organisational culture along with diversified workforce
Q7 What are the several challenges faced by the management of
Food Retail while managing the organisational culture along with
diversified workforce?
Frequency
a) Communicational barrier 7
b) Dispute among colleagues 5
c) Clashes between view point 3
13
a) Positive b) Negative c) Neutral
0
1
2
3
4
5
6
7
8
9
10
10
2
3
Frequency
identified that 10 out of 15 respondents said that diversity at workplace bring positive impact
over the organisational culture. While 2 said it have negative influence, but 3 said it is neutral to
organisational culture. From this it has been found that diversity bring positive impact over the
organisational culture as by bringing people from different background, culture it become easier
to change or develop the culture as per expectation of market.
Theme 7 : Several challenges faced by the management of Food Retail while managing the
organisational culture along with diversified workforce
Q7 What are the several challenges faced by the management of
Food Retail while managing the organisational culture along with
diversified workforce?
Frequency
a) Communicational barrier 7
b) Dispute among colleagues 5
c) Clashes between view point 3
13
a) Positive b) Negative c) Neutral
0
1
2
3
4
5
6
7
8
9
10
10
2
3
Frequency
Interpretation:- From the above mentioned information it has been found that 7 out of
15 respondents said that communicational barrier is major challenge while 5 said that it create
dispute among colleague while 3 said that it bring clashes among view points. Through this it has
been found that the communication barrier is the major challenge that may be faced by the
management of Food Retail in management of organisational culture as diversified workforce
involve people from different background that may have difference in their native language as a
result of which they found issue in understanding the message effectively.
Theme 8 : Training and development sessions at workplace is helpful in resolving issues
developed by diversity
Q8 Do you think, training and development sessions at workplace
is helpful in resolving issues developed by diversity?
Frequency
a) Agree 10
b) Disagree 5
14
a) Communicational barrier
b) Dispute among colleagues
c) Clashes between view point
0
1
2
3
4
5
6
7
7
5
3 Frequency
15 respondents said that communicational barrier is major challenge while 5 said that it create
dispute among colleague while 3 said that it bring clashes among view points. Through this it has
been found that the communication barrier is the major challenge that may be faced by the
management of Food Retail in management of organisational culture as diversified workforce
involve people from different background that may have difference in their native language as a
result of which they found issue in understanding the message effectively.
Theme 8 : Training and development sessions at workplace is helpful in resolving issues
developed by diversity
Q8 Do you think, training and development sessions at workplace
is helpful in resolving issues developed by diversity?
Frequency
a) Agree 10
b) Disagree 5
14
a) Communicational barrier
b) Dispute among colleagues
c) Clashes between view point
0
1
2
3
4
5
6
7
7
5
3 Frequency
Interpretation:- From the above mentioned information it has been found that 10 out of
15 respondents said that training and development session at workplace help in resolving the
issues related with diversity at workplace. On the other hand 5 respondents said that they are not
agree that training and development help in resolving issues related with diversity. From this it
has been identified that with the training and development it become easier to integrate and
adjust the employees belong to different cultural background within the organisational practices.
As a result of which it will support Food retail in brining coordination within its diversified
workforce which in turn help in reducing issues such as conflicts, communication barrier etc.
Theme 9 : Most suitable strategy for managing diversity within Food Retail
Q9 Among the following which one is most suitable strategy for
managing diversity within Food Retail?
Frequency
a) Provide diversity training 7
b) Encourage interaction 4
c) Facilitate effective communication 4
15
a) Agree b) Disagree
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
15 respondents said that training and development session at workplace help in resolving the
issues related with diversity at workplace. On the other hand 5 respondents said that they are not
agree that training and development help in resolving issues related with diversity. From this it
has been identified that with the training and development it become easier to integrate and
adjust the employees belong to different cultural background within the organisational practices.
As a result of which it will support Food retail in brining coordination within its diversified
workforce which in turn help in reducing issues such as conflicts, communication barrier etc.
Theme 9 : Most suitable strategy for managing diversity within Food Retail
Q9 Among the following which one is most suitable strategy for
managing diversity within Food Retail?
Frequency
a) Provide diversity training 7
b) Encourage interaction 4
c) Facilitate effective communication 4
15
a) Agree b) Disagree
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
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Interpretation:- As per the information presented above it has been identified that the 7
out of 15 respondents said that providing diversity training help in managing diversity while 4
respondents said that encouraging interaction among employees help in managing diversity but 4
said that facilitating effective communication help in managing diversity. From this it has been
found that by providing diversity training it become easier for the employees to learn ways of
getting adjusted with diversified people at workplace and manner in which it can be utilised to
improve performance.
Theme 10 : Proper maintaining of diversified culture at workplace supports Food retail in
achieving competitive edge
Q10 In what manner, proper maintaining of diversified culture at
workplace supports Food retail in achieving competitive edge?
Frequency
a) Increase adaptability 7
b) Easy employee retention 4
16
a) Provide diversity training
b) Encourage interaction
c) Facilitate effective communication
0
1
2
3
4
5
6
7
7
4 4
Frequency
out of 15 respondents said that providing diversity training help in managing diversity while 4
respondents said that encouraging interaction among employees help in managing diversity but 4
said that facilitating effective communication help in managing diversity. From this it has been
found that by providing diversity training it become easier for the employees to learn ways of
getting adjusted with diversified people at workplace and manner in which it can be utilised to
improve performance.
Theme 10 : Proper maintaining of diversified culture at workplace supports Food retail in
achieving competitive edge
Q10 In what manner, proper maintaining of diversified culture at
workplace supports Food retail in achieving competitive edge?
Frequency
a) Increase adaptability 7
b) Easy employee retention 4
16
a) Provide diversity training
b) Encourage interaction
c) Facilitate effective communication
0
1
2
3
4
5
6
7
7
4 4
Frequency
c) Improve performance 4
Interpretation:- As per the above mentioned information it has been found that the 7 out
of 10 respondents said that diversified workforce help in increasing adaptability, 4 said that it
make easy to retain employees, while another 4 said that it help in improving the performance.
From this it has been found that with the proper management of diversified culture at workplace
it become easier for the managers of Food retail in managing its employees effectively as a result
of which it further support in achieving the competitive edge at marketplace.
P5: Research outcomes in an appropriate manner
Primary data :-
(Covered in PPT)
Secondary data outcome:-
The research is undertaken by the researcher with some objective which helps them to
recommend various suggestions to the company. The understanding of the concept of diversity
among the employees are determined with the help of which the understanding of the employees
of the organisation is identified. The main aim of considering the issue of diversity is to meet up
17
a) Increase adaptability
b) Easy employee retention
c) Improve performance
0
1
2
3
4
5
6
7
7
4 4
Frequency
Interpretation:- As per the above mentioned information it has been found that the 7 out
of 10 respondents said that diversified workforce help in increasing adaptability, 4 said that it
make easy to retain employees, while another 4 said that it help in improving the performance.
From this it has been found that with the proper management of diversified culture at workplace
it become easier for the managers of Food retail in managing its employees effectively as a result
of which it further support in achieving the competitive edge at marketplace.
P5: Research outcomes in an appropriate manner
Primary data :-
(Covered in PPT)
Secondary data outcome:-
The research is undertaken by the researcher with some objective which helps them to
recommend various suggestions to the company. The understanding of the concept of diversity
among the employees are determined with the help of which the understanding of the employees
of the organisation is identified. The main aim of considering the issue of diversity is to meet up
17
a) Increase adaptability
b) Easy employee retention
c) Improve performance
0
1
2
3
4
5
6
7
7
4 4
Frequency
with various issues which can arise before the company such as ineffective communication, lack
of understanding etc. With this the organisational culture can effectively be managed as it will
boost cooperation and collaboration among the employees for achieving the overall goals of the
organisation. By developing the understanding of the topic the expectations of the employees can
also be determined which will help in formulating various strategies to meet up various
challenges (Boehm and Kunze, 2015). The strategies helps the company to motivate their
employees and to accept the changes which are taking place in the company. This is because the
employees will able to understand each other and this will help them to work collectively by
identifying solutions to various issues faced by them wile conducting their operations. Various
such strategies could be related with the creating various inclusive policies and practices for the
organisation, making the communicating effective, planning for various trainings and
development sessions which can make the enhance the efficiency of the employees, encouraging
the interaction of the employees etc. The better workplace environment provides the company
various competitive advantage as this make their employees efficient enough to adapt the
changes and the innovation so identified by the company. The companies need to identify
various challenges which they have to face while managing the organisational culture (Hebl and
Avery, 2012). Diversity among the people can be because of differences in the qualification,
level of experience, skills ans capabilities possessed by them etc. Identification of such
challenges help the companies to formulate various strategies well in advance so that they can
meet up with all such issues effectively. Managing diversity at the workplace offers various
threats to the company as the employees may not accept the changes which are taking place in
the company. This affects the potential capability of the company to meet up with the
requirement of the growth of the company and its sustainable development. Further the
challenges that could be faced by the company includes miscommunication, misunderstanding,
ineffective communication which can delay in decision making and many more. Also the
recruiting and the hiring process of the company can also get affected as they have manage and
match the skills and ability requirement of the manpower which they are hiring with that of the
existing so that they can bring equality among all the employees. It also offers various challenges
such as cultural difference, linguistic barriers etc. which has to be effectively met by the
organisation and the managers. This makes the management of the diversity crucial for the
organisations (Rice, 2015).
18
of understanding etc. With this the organisational culture can effectively be managed as it will
boost cooperation and collaboration among the employees for achieving the overall goals of the
organisation. By developing the understanding of the topic the expectations of the employees can
also be determined which will help in formulating various strategies to meet up various
challenges (Boehm and Kunze, 2015). The strategies helps the company to motivate their
employees and to accept the changes which are taking place in the company. This is because the
employees will able to understand each other and this will help them to work collectively by
identifying solutions to various issues faced by them wile conducting their operations. Various
such strategies could be related with the creating various inclusive policies and practices for the
organisation, making the communicating effective, planning for various trainings and
development sessions which can make the enhance the efficiency of the employees, encouraging
the interaction of the employees etc. The better workplace environment provides the company
various competitive advantage as this make their employees efficient enough to adapt the
changes and the innovation so identified by the company. The companies need to identify
various challenges which they have to face while managing the organisational culture (Hebl and
Avery, 2012). Diversity among the people can be because of differences in the qualification,
level of experience, skills ans capabilities possessed by them etc. Identification of such
challenges help the companies to formulate various strategies well in advance so that they can
meet up with all such issues effectively. Managing diversity at the workplace offers various
threats to the company as the employees may not accept the changes which are taking place in
the company. This affects the potential capability of the company to meet up with the
requirement of the growth of the company and its sustainable development. Further the
challenges that could be faced by the company includes miscommunication, misunderstanding,
ineffective communication which can delay in decision making and many more. Also the
recruiting and the hiring process of the company can also get affected as they have manage and
match the skills and ability requirement of the manpower which they are hiring with that of the
existing so that they can bring equality among all the employees. It also offers various challenges
such as cultural difference, linguistic barriers etc. which has to be effectively met by the
organisation and the managers. This makes the management of the diversity crucial for the
organisations (Rice, 2015).
18
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P6 Reflect on the effectiveness of research methods
I am glad that I got this opportunity to conduct an investigation mover the diversity at
workplace which is one of the most interesting topic which also gaining more attention by
majority of organisation throughout the world. So, conduction of investigation over this topic
support me in enhancing my knowledge as well as understanding regarding ways through which
diversity at workplace is managed and benefit that it provide to an organisation. This knowledge
and understanding will support me in my future practices. Despite of all this by performing this
investigation I also become able to develop my understanding regarding several type of research
methods, tools and techniques that can be used in order to gather, interpret and evaluate the
information in effective manner. While performing this investigation I made use of qualitative
mean of investigation as it support in performing detailed investigation by considering a
theoretical framework. On the other hand, I also learnt about the several sources that can be used
to gather information for performing the research such as primary and secondary. In this
investigation I make use of both primary as well as secondary information as the secondary
information is collected from already available data that help in understanding about the nature
of study and help in creating a base so that further primary information can be performed.
Despite of this for gathering information from primary data I make use of questionnaire as it
support in collecting larger number of data at a time. Though the method is effective but it lacks
personal interaction among the researcher as well as respondents which may or may not affect
the reliability of information. But as the time was limited and I have to collected information
from larger number of data I make use of questionnaire. While making use of this method I
found several difficulties such as respondents refused to answer these questions, some of them,
are worried about their confidentiality while other may not put much interest in this, but I tried
my best to gather all the information by presenting them with ethical and consent form for taking
them in the trust. These all supported me in performing my research in effective and efficient
manner.
P7. alternative research methodologies and lessons learnt in view of the outcomes.
In order to gathered the information for this research I make use of questionnaire in order
to collect larger amount of information in less possible time. This is so because the time as well
as fund which is provided to me was very much limited but as the topic was broad I have to
gather information from larger number of people so that it become easier to present the clear
19
I am glad that I got this opportunity to conduct an investigation mover the diversity at
workplace which is one of the most interesting topic which also gaining more attention by
majority of organisation throughout the world. So, conduction of investigation over this topic
support me in enhancing my knowledge as well as understanding regarding ways through which
diversity at workplace is managed and benefit that it provide to an organisation. This knowledge
and understanding will support me in my future practices. Despite of all this by performing this
investigation I also become able to develop my understanding regarding several type of research
methods, tools and techniques that can be used in order to gather, interpret and evaluate the
information in effective manner. While performing this investigation I made use of qualitative
mean of investigation as it support in performing detailed investigation by considering a
theoretical framework. On the other hand, I also learnt about the several sources that can be used
to gather information for performing the research such as primary and secondary. In this
investigation I make use of both primary as well as secondary information as the secondary
information is collected from already available data that help in understanding about the nature
of study and help in creating a base so that further primary information can be performed.
Despite of this for gathering information from primary data I make use of questionnaire as it
support in collecting larger number of data at a time. Though the method is effective but it lacks
personal interaction among the researcher as well as respondents which may or may not affect
the reliability of information. But as the time was limited and I have to collected information
from larger number of data I make use of questionnaire. While making use of this method I
found several difficulties such as respondents refused to answer these questions, some of them,
are worried about their confidentiality while other may not put much interest in this, but I tried
my best to gather all the information by presenting them with ethical and consent form for taking
them in the trust. These all supported me in performing my research in effective and efficient
manner.
P7. alternative research methodologies and lessons learnt in view of the outcomes.
In order to gathered the information for this research I make use of questionnaire in order
to collect larger amount of information in less possible time. This is so because the time as well
as fund which is provided to me was very much limited but as the topic was broad I have to
gather information from larger number of people so that it become easier to present the clear
19
information or justification regarding the aims and objectives of study. But in further when I
again get a chance to perform investigation over such topic I make use of interview as an
alternative method. This is so because interview involve face to face interaction among people
which ensure free flow of information from the respondents regarding the study area.
CONCLUSION
It is concluded from the above report that the equality and diversity need to be effectively
managed by the company so that they can keep their employees satisfied. For this various
concept related to the diversity need to be considered by the organisations as well as the extend
to which it can affect the performance of the employees need to be identified. The benefits of
maintaining the diversity and equality at the workplace need to be identified which can be to
increase the creativity and the productivity. Further it is also concluded that the innovation in
organisation can improve the organisational performance and can support in the development of
the company. The equality and the diversity has impact on the organisational culture as this bring
the sense of equal treatment of all the employees in the organisation which is must in food retail
as they have to deal directly with the customers. Apart from this various challenges has to be
faced by the companies which affects their operations as they have to overcome such challenges
effectively. To meet up with such issues various training and development sessions need to be
organised by them. Also various strategies such as encouraging interaction, effective
communication etc. can help in managing these issues.
20
again get a chance to perform investigation over such topic I make use of interview as an
alternative method. This is so because interview involve face to face interaction among people
which ensure free flow of information from the respondents regarding the study area.
CONCLUSION
It is concluded from the above report that the equality and diversity need to be effectively
managed by the company so that they can keep their employees satisfied. For this various
concept related to the diversity need to be considered by the organisations as well as the extend
to which it can affect the performance of the employees need to be identified. The benefits of
maintaining the diversity and equality at the workplace need to be identified which can be to
increase the creativity and the productivity. Further it is also concluded that the innovation in
organisation can improve the organisational performance and can support in the development of
the company. The equality and the diversity has impact on the organisational culture as this bring
the sense of equal treatment of all the employees in the organisation which is must in food retail
as they have to deal directly with the customers. Apart from this various challenges has to be
faced by the companies which affects their operations as they have to overcome such challenges
effectively. To meet up with such issues various training and development sessions need to be
organised by them. Also various strategies such as encouraging interaction, effective
communication etc. can help in managing these issues.
20
REFERENCES
Books and Journals
Al-Jenaibi, B., 2017. The scope and impact of workplace diversity in the United Arab Emirates–
A preliminary study. Geografia-Malaysian Journal of Society and Space. 8(1).
Bhattacharya, T., 2016. Diversity at Workplace and in Education. In Interrogating Disability in
India (pp. 39-64). Springer, New Delhi.
Boehm, S. A. and Dwertmann, D. J., 2015. Forging a single-edged sword: Facilitating positive
age and disability diversity effects in the workplace through leadership, positive
climates, and HR practices.Work, Aging and Retirement. 1(1). pp.41-63.
Boehm, S. A. and Kunze, F., 2015. Age diversity and age climate in the workplace. In Aging
workers and the employee-employer relationship (pp. 33-55). Springer, Cham.
Chrobot-Mason, D. and Aramovich, N. P., 2013. The psychological benefits of creating an
affirming climate for workplace diversity. Group & Organization Management. 38(6).
pp.659-689.
Chrobot-Mason, D., Ruderman, M. N. and Nishii, L. H., 2014. Leadership in a diverse
workplace.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Gioia, D. A., Corley, K. G. and Hamilton, A. L., 2013. Seeking qualitative rigor in inductive
research: Notes on the Gioia methodology. Organizational research methods. 16(1). pp.15-
31.
Green, J. L., Camilli, G. and Elmore, P. B. eds., 2012. Handbook of complementary methods in
education research. Routledge.
Harvey, C. P. and Allard, M., 2015. Understanding and managing diversity: Readings, cases,
and exercises. Pearson.
Hebl, M. R. and Avery, D.R., 2012. Diversity in organizations. Handbook of Psychology, Second
Edition. 12.
Kim, H. K., Lee, U. H. and Kim, Y. H., 2015. The effect of workplace diversity management in
a highly male-dominated culture. Career Development International. 20(3). pp.259-
272.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value and limitations of
participatory action research methodology. Journal of hydrology. 474. pp.11-21.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
Okoro, E. A. and Washington, M. C., 2012. Workforce diversity and organizational
communication: Analysis of human capital performance and productivity. Journal of
Diversity Management (JDM). 7(1). pp.57-62.
Patrick, H. A. and Kumar, V.R., 2012. Managing workplace diversity: Issues and challenges.
Sage Open. 2(2). p.2158244012444615.
Rice, M. F., 2015. Diversity and public administration. ME Sharpe.
21
Books and Journals
Al-Jenaibi, B., 2017. The scope and impact of workplace diversity in the United Arab Emirates–
A preliminary study. Geografia-Malaysian Journal of Society and Space. 8(1).
Bhattacharya, T., 2016. Diversity at Workplace and in Education. In Interrogating Disability in
India (pp. 39-64). Springer, New Delhi.
Boehm, S. A. and Dwertmann, D. J., 2015. Forging a single-edged sword: Facilitating positive
age and disability diversity effects in the workplace through leadership, positive
climates, and HR practices.Work, Aging and Retirement. 1(1). pp.41-63.
Boehm, S. A. and Kunze, F., 2015. Age diversity and age climate in the workplace. In Aging
workers and the employee-employer relationship (pp. 33-55). Springer, Cham.
Chrobot-Mason, D. and Aramovich, N. P., 2013. The psychological benefits of creating an
affirming climate for workplace diversity. Group & Organization Management. 38(6).
pp.659-689.
Chrobot-Mason, D., Ruderman, M. N. and Nishii, L. H., 2014. Leadership in a diverse
workplace.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Gioia, D. A., Corley, K. G. and Hamilton, A. L., 2013. Seeking qualitative rigor in inductive
research: Notes on the Gioia methodology. Organizational research methods. 16(1). pp.15-
31.
Green, J. L., Camilli, G. and Elmore, P. B. eds., 2012. Handbook of complementary methods in
education research. Routledge.
Harvey, C. P. and Allard, M., 2015. Understanding and managing diversity: Readings, cases,
and exercises. Pearson.
Hebl, M. R. and Avery, D.R., 2012. Diversity in organizations. Handbook of Psychology, Second
Edition. 12.
Kim, H. K., Lee, U. H. and Kim, Y. H., 2015. The effect of workplace diversity management in
a highly male-dominated culture. Career Development International. 20(3). pp.259-
272.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value and limitations of
participatory action research methodology. Journal of hydrology. 474. pp.11-21.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
Okoro, E. A. and Washington, M. C., 2012. Workforce diversity and organizational
communication: Analysis of human capital performance and productivity. Journal of
Diversity Management (JDM). 7(1). pp.57-62.
Patrick, H. A. and Kumar, V.R., 2012. Managing workplace diversity: Issues and challenges.
Sage Open. 2(2). p.2158244012444615.
Rice, M. F., 2015. Diversity and public administration. ME Sharpe.
21
Paraphrase This Document
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Saxena, A., 2014. Workforce diversity: A key to improve productivity. Procedia Economics and
Finance. 11, pp.76-85.
Sharma, A., 2016. Managing diversity and equality in the workplace. Cogent Business &
Management. 3(1). p.1212682.
Wangombe, J. G. and et. al., 2013. Managing Workplace Diversity: A Kenyan Pespective.
Online
7 Biggest Diversity Issues in The Workplace, 2019.[Online]. Available Through;
<https://www.thiswayglobal.com/blog/top-diversity-issues-in-the-workplace/>
What Is Organizational Diversity in the Workplace, 2017.[Online]. Available Through;
<https://bizfluent.com/info-12076820-organizational-diversity-workplace.html>
3 Tips for Boosting and Managing Diversity in the Workplace. 2018. [Online]. Available
Through: <https://www.inc.com/partners-in-leadership/3-tips-for-boosting-managing-
diversity-in-workplace.html>
22
Finance. 11, pp.76-85.
Sharma, A., 2016. Managing diversity and equality in the workplace. Cogent Business &
Management. 3(1). p.1212682.
Wangombe, J. G. and et. al., 2013. Managing Workplace Diversity: A Kenyan Pespective.
Online
7 Biggest Diversity Issues in The Workplace, 2019.[Online]. Available Through;
<https://www.thiswayglobal.com/blog/top-diversity-issues-in-the-workplace/>
What Is Organizational Diversity in the Workplace, 2017.[Online]. Available Through;
<https://bizfluent.com/info-12076820-organizational-diversity-workplace.html>
3 Tips for Boosting and Managing Diversity in the Workplace. 2018. [Online]. Available
Through: <https://www.inc.com/partners-in-leadership/3-tips-for-boosting-managing-
diversity-in-workplace.html>
22
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