Impact of managing cultural diversity on performance of an organisation

This research proposal aims to evaluate the impact of managing cultural diversity on the overall performance and growth of an organization. The research will be conducted on Pizza Hut, located in London, UK. The objectives include reviewing literature on managing cultural diversity, examining the impact on performance and growth, and determining ways to ensure better implementation of cultural diversity at Pizza Hut's workplace.

Research Proposal Form
Student Name: _ Student ID: ____________
Centre Name:
Tutor: ________________ Date:
Unit: 11 Research Proposal
Proposed Title: Impact of managing cultural diversity on performance of an
organisation.

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
Theme: Equality and diversity in the workplace
The selected topic for current research project is, “: Impact of the managing cultural
diversity on performance of an organisation. .” An investigation conducted on Pizza
Hut.
Research Aim
The aim of this research work is, “ To evaluate the impact of managing cultural
diversity on overall performance and growth of an organisation ”. a research work pn
Pizza Hut located at 103 Queensway, Bayswater, London W2 4SJ, United Kingdom.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
 To review various literatures based on managing cultural diversity to evaluate its
importance for an organisation.
 To examine the impact lead by managing cultural diversity on overall performance
and growth of Pizza hut.
 To determine the ways that could be recommended for Pizza Hut to ensure better
implication of cultural diversity at its workplace.
Question Tag
 Why it is vital for an orgnisation to lead proper management of cultural diversity?
 What possible impact is created by cultural diversity on performance and growth
of Pizza Hut?
 What are the suitable ways to implicate cultural diversity at the workplace of
Pizza Hut.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The main reason for choosing current research topic on cultural diversity is that it is a
vital concept that lead to enhanced performance and growth opportunity through
improving competencies and skill level of employees of an organisation. Managing
cultural diversity is essential to have more talented employees hired from different culture
and background . Further, selection of current research topic is also viable from academic
background of researcher and ensures betterment in managerial and analytical skills.
Section Three: Literature sources searched
To review various literatures based on managing cultural diversity to evaluate its

importance for an organisation
As per the opinion of Syed, J. and Ozbilgin, M., 2019, the concept of managing cultural
diversity is associated with hiring and recruiting employees from a diversified
background, cultures, race, religion, sex, etc to lead a more talented group of individuals
at workplace. Thus, it can be evaluated that managing cultural diversity is vital for an
organisation as it ensures enhanced creativity and innovation level in form of inclusive
and talented workforces (Luanglath, Ali and Mohannak, 2019).
To examine the impact lead by managing cultural diversity on overall performance and
growth of Pizza Hut.
With respect to the view point Park, J.S.Y., 2020, it has been observed that managing
diversity lead to enhanced overall performance and growth of an organisation through
leading enhanced awareness and knowledge about customers who belongs to diversified
culture as an inclusive workforces is lead by diversity. It could be evaluated that cultural
diversity improves the talents and language knowledge of employees of an orgnisation
that lead to enhanced target audience to create a positive impact on overall performance
and growth of Pizza Hut (Elkhwesky, Salem and Barakat, 2019).
To determine the ways that could be recommended for Pizza Hut to ensure better
implication of cultural diversity at its workplace.
According to the information lead by Dickens, D. D., Womack, V.Y. and Dimes, T.,
2019, it can be recommended that adopting unbiased HR prcatises along with fair
recruitment and selection is the foremost step that could be adopted by Pizza hut to build
a diverse workforce. Further, leading participative management style along with open
communication are also effective ways to manage cultural diversity at workplace
(Cunningham, 2019).
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
Aims and objective
Research methodology
Literature review
Data collection
How long this will take:
15 days
21 days
32 days
35 days

Data analysis
Conclusion and recommendations
Final submission
20 days
14 days
1 day
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of
research will cover:
To develop and decide the research methodology for current investigation use of research
onion is made a discussion and justification for selection of method is provided below:
Figure 1: Research Onion, 2020.

Research philosophy- Out of Positivism and Interpretivism types of research
philosophy use of Positivism philosophy is made for current investigation in Pizza hut to
have better support for quantitative research and testing of hypothesis.
Research approach - Deductive and inductive are two main research approach out of
which use of deductive has been made for current research project as it support numeric
data and lead to better scanning of research findings (Agbontaen, 2019).
Research method- Qualitative, quantitative and mixed are the categories of research
method out of quantitative research method are adopted for current investigation as it lead
to easy and simple way of collecting data in numeric terms that is easy to present and
communicate.
Source of data- Primary as well as secondary sources of data collection are adopted
for current investigation on Pizza Hut as primary ensures collection of first hand data
where as secondary lead to support through past research findings.
Instrument used- questionnaire is put to use as research instrument for collection of
primary data from selected participants.
Sample method- For current investigation on Pizza Hut A sample size of 25
respondents is selected from its employees through use of random sampling method.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and
is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with
your unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
The selected topic for current research project is, “Impact of the managing cultural
diversity on performance of an organisation. .” An investigation conducted on Pizza Hut.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews No
 Questionnaires Yes
 Observations No
 Use of personal records No
 Data Analysis Yes
 Action Research No
 Focus Groups No
 Others (Please specify) : n/a
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: No Young people aged: 17-18 No Adults: Yes
How will participants be recruited (identified an approached)?
Employees of Pizza Hut.
Describe the processes you will use to inform participants about what you are doing:
Use of notice boards, e-mails and other online channels will be made
How will you obtain consent from participants? Will this be written? How will it be made clear to participants
that they may withdraw consent to participate at any time?
Consent will be obtain through signing written consent form.
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish
to answer?

Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
Yes
Will participants be given information about the findings of your study?(This could be a brief summary of
your findings in general)
Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes
Who will have access to the data and personal information?
Only Researcher and tutors
During the research:
Reseacher/Supervisor
Where will the data be stored?
Stored in DOC document with the use of USB and Laptop
Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
After the research: the data will be safely disposed
Where will the data be stored?: USB/Laptop
How long will the data and records be kept for and in what format?
Three to five months
Will data be kept for use by other researchers? No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these: N/A
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent. Yes
 Potentially vulnerable participants. n/a
 Sensitive topics n/a
 Risk to participants and /or researchers: n/a
 Confidentiality/anonymity: Yes
 Disclosures/ limits to confidentiality: Yes
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection). Yes
 Reporting: Yes
 Dissemination and use of your findings: Yes
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes

I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in the
course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.
References
Syed, J. and Ozbilgin, M., 2019. Managing diversity and inclusion: An international
perspective. SAGE Publications Limited.
Park, J.S.Y., 2020. Translating culture in the global workplace: Language, communication,
and diversity management. Applied Linguistics. 41(1). pp.109-128.
Dickens, D. D., Womack, V.Y. and Dimes, T., 2019. Managing hypervisibility: An
exploration of theory and research on identity shifting strategies in the workplace
among Black women. Journal of Vocational Behavior. 113. pp.153-163.
Luanglath, N., Ali, M. and Mohannak, K., 2019. Top management team gender diversity and
productivity: the role of board gender diversity. Equality, Diversity and Inclusion: An
International Journal.
Elkhwesky, Z., Salem, I.E. and Barakat, M., 2019. Diversity management in hotels. Journal
of Hospitality and Tourism Insights.
Agbontaen, O.O., 2019. Workplace diversity and inclusion policies: Insights from a foreign
firm in the Nigeria banking sector. In Diversity within Diversity Management.
Emerald Publishing Limited.
Mahadevan, J., Primecz, H. and Romani, L. eds., 2019. Cases in Critical Cross-Cultural
Management: An Intersectional Approach to Culture (Vol. 1). Routledge.
Cunningham, G.B., 2019. Diversity and inclusion in sport organizations: A multilevel
perspective. Routledge.