Research Proposal Form

Research Form

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ___Equality and diversity in the
workplace___________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
To identify the significance of managing cultural diversity in the workplace of
company. A study on Aston Martin.
Aim:
To determine the importance of managing cultural diversity and its impact on
company’s productivity. A study on Aston Martin.
Research objectives (e.g what is the question you want to answer? What do you
want to learn how to do? What do you want to find out?):
Research objectives
 To understand about cultural diversity in the association.
 To evaluate the strategies of managing cultural diversity at workplace of Aston
Martin.
 To ascertain the impact of cultural diversity on productivity of Aston Martin.
Research questions
 Do you have knowledge about cultural diversity in the organisation ?
 What are the strategies of managing cultural diversity at workplace of Aston Martin?
 What is the impact of cultural diversity on productivity of Aston Martin?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,

personal interest, future plans, knowledge/skills you want to improve, why the
topic is important):
The equality and diversity is one of the important component in current market because these
days, there are many issues which rise because of it. There is complete and specific
information with employees, so it is important to understand and determine it properly. When
change in business activities operations are conducted and performed activities properly. This
topic is specific and relevant for understanding changes properly because there is change in
working policies which assist in completing the task properly. There are some policies which
assist in making long term relations with consumers. This topic improves knowledge of
researcher about managing diversity, then it will be easy for people to determine and
understand changes properly.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
Cultural diversity in the association
Cultural diversity indicates to providing opportunities to individuals which are from different
religions but have equal rights and opportunities for completing the task. These both terms are
different but with maintaining it, managers of association get make good image in industry
because they have employees from different geographical regions but skilled and talented. So
it is important to maintain equality among them. According to Amadeo K.(2020), cultural
diversity is when population differences are well represented within a community. It consist
race, ethnicity, age, gender, ability, language, religion etc. It is beneficial to workplace
because it drives innovation and creation in the company which help in growth and
development of the firm as well maximise profit and productivity.
Strategies of managing cultural diversity at workplace of Aston Martin
Accordant to Leonard K. (2019), in an working environment, there are number of employees
are performing their roles and responsibilities. These employees are belong from different
nations so they use different languages, follow different culture etc. So to manage cultural
diversity at workplace, there are different strategies which can be adopt and follow by the

management of the company. Some of them are mentioned as below:
 By understanding cultural difference and practising effective communication in term
of using a common language at workplace so that the issue related to languages of
communication among workers can be minimise.
 Developing policies that work in unison with the ethics and values of the firm. The
management of the organisation can develop diversity policies that must be accessible
to follow within the company.
 By involving employees in each activity of the company so that they can understand
change, adjust with new and existing policies and do their work effective manner.
Impact of cultural diversity on productivity of Aston Martin
When a diverse group of people working together in a workplace then it bring a lot of ideas
and thoughts. As per view of Smith T. (2019), A varied perceptive can assist the company
succeeded by consisting all kind of diverse possibilities. When there is diversification among
employees at workplace then various innovative and creative ideas create an generate which
make development in the business of the company. It assist in improving productivity of
workforce as well as company. Cultural diversity can be instantly correlated with innovation
as with maximised creativity because there are diverse workforce and they provide their
different suggestions to adopt effective option in term making innovation in the business.
Amadeo K. 2020. Cultural Diversity in the Workplace. [Online]. Available through:
<https://www.thebalance.com/cultural-diversity-3306201>.
Leonard K. 2019. 5 Strategies for Dealing With Diversity in the Workplace. [Online].
Available through: <https://smallbusiness.chron.com/5-strategies-dealing-diversity-
workplace-18106.html>.
Smith T. 2019. Cultural Diversity At The Workplace To Increase Productivity. [Online].
Available through: <https://inc42.com/resources/cultural-diversity-at-the-workplace-to-
increase-productivity/>.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
How long this will
take: