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Impact of Digital Technologies on Small and Medium Enterprises: A Case Study on Nisa

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Added on  2023-03-24

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This presentation explores the impact of using digital technologies on small and medium enterprises, with a case study on Nisa. It discusses the significance of adopting digital technologies, the impact on business performance, and the benefits of using digital technologies. The presentation also includes data interpretation and respondents' views on various aspects of digital technologies.

Impact of Digital Technologies on Small and Medium Enterprises: A Case Study on Nisa

   Added on 2023-03-24

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UNIT 11 RESEARCH PROJECT
Impact of Digital Technologies on Small and Medium Enterprises: A Case Study on Nisa_1
Research Topic
To understand the impact of using digital technologies on
small and medium enterprise: A case study on Nisa.”
Impact of Digital Technologies on Small and Medium Enterprises: A Case Study on Nisa_2
Objectives of the research
Research is based on below mentioned objectives:
To understand the significance of adopting digital
technologies for business operations.
To recognise the impact of digital technologies on
business performance of Nisa.
To analyse the benefits of using digital technologies to
achieve organisation's effectiveness.
Impact of Digital Technologies on Small and Medium Enterprises: A Case Study on Nisa_3
Data Interpretation
Present research is done through conducting survey with 10
managers of Nisa regarding their views on business
performance by using digital technologies (Ostrow and
et.al., 2014). In accordance to this, researcher is to prepare
a questionnaire consists of list of questions related to
significance of digital technologies on business operations.
However, questionnaire for the survey is to be identified as
follows:
Impact of Digital Technologies on Small and Medium Enterprises: A Case Study on Nisa_4
Theme 1: Current business
performance
Good 4
Effective 3
Neutral 1
Bad 2
Total number of respondents 10
Impact of Digital Technologies on Small and Medium Enterprises: A Case Study on Nisa_5
Graph
Impact of Digital Technologies on Small and Medium Enterprises: A Case Study on Nisa_6

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