Role of Equality and Diversity in Reducing Workplace Discrimination: A Study of Asda

Unit 11– Research
Project
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Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview and Background of study............................................................................................3
Rationale......................................................................................................................................3
Research aim................................................................................................................................4
Research objectives......................................................................................................................4
Research questions.......................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION......................................................8
CHAPTER 5: CONCLUSION AND RECOMMENDATION 300..............................................15
Conclusion.................................................................................................................................15
Recommendation.......................................................................................................................16
REFERENCES..............................................................................................................................17
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CHAPTER 1: INTRODUCTION
Overview and Background of study
With the increasing business approach to international market it become very crucial for a
business to maintain diversity in term of its workplace so that it become able to maintain
employees belongs to different cultural background and knowledge. This in turn not only help in
keeping the organisation updated with the current market situation such as taste and preferences
of people, but also help them in managing innovative practices by integrating the skills and
knowledge of people belongs to different background (Toussaint Miller, 2017). But above all
this managing workplace equality along with diversified employees is quite difficult as usually
people not respect and behaviour properly with people belongs from diversified background.
This in turn results into discrimination at workplace where employees belong to different
nationality, culture, experience, racial etc. are treated unequally which in turn brings up several
consequences as well as challenges to an organisation. Therefore, it is very much crucial for an
organisation to maintain equality at workplace in order to eliminate discrimination and to
investigate it further this study is conducted which is based on ASDA. It is a multinational
retailer which deals in range of product categories such as grocery items, clothing and home
essentials etc. The main reason behind considering this company is that it operates at
international level and also maintain a diversified workforce which is required to be maintained
effectively to avoid discriminatory practices (Saar, 2018).
Rationale
The main purpose behind conducting this study is to develop an understanding about the
importance of equality and diversity within an organisation and manner in which it support
within the growth and success of an organisation. Despite of this, current study also put
emphases toward determining the challenges that an organisation has to face when there is a
workplace discrimination present within the organisation and manner in which it can be
overcome with the help of effective implementation of equality and diversity practices (Noon,
2018). By performing this investigation the researcher would be able to present its idea regarding
the ways or strategies that must be adopted by Asda in order to reduce workplace discrimination
and be able to manage equality and diversity at workplace.
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Research aim
To investigate about the role of equality and diversity in reducing the workplace
discrimination. A study of Asda.
Research objectives
 To explores the importance of equality and diversity at the workplace.
 To determine the challenges that Asda faces due to workplace discrimination
 To ascertain the ways of reducing workplace discrimination by managing equality and
diversity within ASDA
Research questions
 What is the importance of equality and diversity at the workplace?
 What are several challenges that Asda faces due to workplace discrimination?
 Explain about the ways of reducing workplace discrimination by managing equality and
diversity within ASDA?
CHAPTER 2: LITERATURE REVIEW
Literature review is a comprehensive summary of previous research done by different
authors and researchers on a given topic which help in developing knowledge along with
critically analysing the data collected from secondary research. The secondary sources from
where this data can be collected are articles, journals, internet articles etc. so that better vies can
be developed by the researcher.
Importance of equality and diversity at workplace
As per the views of Louise, (2016), equality and diversity in workplace is important as it
help in improving the performance of workers which ultimately help in increasing the
profitability of company. With the help of equality equal opportunities are given to the workers
which help ion boosting their confidence and they use their skills and talents in an efficient
manner so that the aims and objectives of an organisation can be achieved on time. Equal and
fair treatment among workers is also essential so that workers can feel valued in the company
which helps in boosting their confidence and morale in improving their performance (Kumar,
2019). Diversity on the other hand is important so that a workforce having varied skills and
talents can work together so that goals of company can be accomplished on time. It also help in
increasing diverse and varied ideas thereby increasing innovation in company so that competitive
advantage can be achieved through improved performance in market.
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