Marketing Plan

MARKETING PLAN

TABLE OF CONTENT
 EXECUTIVE SUMMARY
 SITUATION ANALYSIS
 OBJECTIVES
 SEGMENTATION, TARGETING AND POSITIONING
 TACTICS
 ACTION/ MARKETING ACTIVITIES
 CONTROLING, EVALUATION AND MONITORING

INTRODUCTION
 Marketing is an activity that are performed by
company to promote their brand name, goods and
services which include advertisement, selling and
delivering of product to consumers or business.
 The Brown Hotel is being one of the leading hotels in
UK which serve to their customers since 1837.

MARKETING PLAN
 It is document that contained detailed related to
marketing strategies or key actions that company is planning
to undertake in near future to retained competitive
advantages.
 Furthermore, it include all crucial information related to
marketing that is used by Brown hotel to grow and expand
its operation in hospitality industry.
 Therefore, marketing plan of Brown hotel is explained as
follows: