Unit 15 - Hospitality Marketing Essentials

Unit 15 - Hospitality Marketing
Essentials
ACTIVITY 2

TABLE OF CONTENT
• Introduction
• Introducing steps taken to prepare a marketing plan including mission, vision and situational analysis-
• Marketing tactic which captures aims and mission of Savoy hotel-
• Detailed strategic marketing plan that tactically applied utilize of marketing mix and measures for monitoring
success of plan
• Conclusion

INTRODUCTION
• The current presentation is based on Savoy Hotel, UK.
• It will explain the stages of marketing plan and tactics which captures goals and
mission of firm.
• Furthermore, the study will justify detailed strategic marketing plan that tactically
applies utilize of 7 Ps of marketing mix.
• The assignment will also clarify measures in context of monitoring and evaluation to
achieve marketing objectives of hotel.

Introducing steps taken to prepare a marketing plan including mission, vision and
situational analysis
Marketing plan is defined as strategic roadmap that many companies utilize to organize, evaluate, execute and track
their advertising tactic over specific time duration. It encompasses key stages or steps that are;
• Set mission
• Corporate aim and objectives
• Marketing audit
• Market analysis
• Situational analysis
• Marketing strategies