Hospitality Marketing Essentials
VerifiedAdded on 2023/01/04
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AI Summary
This report focuses on the importance of marketing function and department in the hospitality industry, specifically in The Park Plaza Westminster Bridge hotel. It discusses the key roles and responsibilities of the marketing function, the application of marketing mix to the marketing planning process of the hotel, and a marketing plan developed for the hotel. The report also highlights current and future trends in hotel marketing and the inter-relationships of the marketing function with other departments in the hotel.
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