Hospitality Marketing Essentials

UNIT 15: HOSPITALITY
MARKETING ESSENTIALS

Contents
INTRODUCTION.....................................................................................................................................3
ACTIVITY 1..............................................................................................................................................3
Overview of varied marketing procedures...............................................................................................3
Explaining the role and accountabilities of marketing function in Marriott.............................................4
Analyzing how marketing influence and interconnected with other functional units of Marriott............5
Importance and value of marketing.........................................................................................................6
7 P's of marketing....................................................................................................................................6
Conclusion on critical analysis of the significance of effective interrelationships between different
functional departments............................................................................................................................8
ACTIVITY 2..............................................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
Marketing is considered as effective procedure that allow marketer to get people
interested in their organization services and products. This process encompasses varied tactics,
approaches, techniques, and procedures. Recently, for purpose of marketing most of the
marketers has utilized social media, which is quite beneficial, but to sustain venture at global
level, it is quite essential to adopt advance technologies in companies. In the future, robotic
marketing may be a trends that enhance productivity of companies.
ACTIVITY 1
Overview of varied marketing procedures
Strategic marketing analysis-
It is one of those marketing process that help to look at underlying cause of market
modification, including consumer related data, or key market trend (Dong, 2021). It acts as a sort
of venture plan, which presents an informed and systematic way that may help marketer to
increase their productivity and profitability of business growth as well as success. It encompasses
varied models and concepts like STP, which is quite beneficial for a brand. It defines clear
directions and suggestions that guide marketer about each step which they may take into their
considerations.
Marketing implementation-
It is a kind of procedure that turns marketing plan and strategies of marketer into action
or practical manner. It helps to assure that each phase is executed in systematic and effective
manner which enable marketer to achieve strategic aims and accomplish plan stated business
objectives. It is essential to adopt the best and appropriate strategies. Strategic analysis, strategy
implementation, performance review, etc. are those elements that included in this process of
marketing. It helps to turn effective and useful advertising tactics into profitable action that
management may conduct. Marketing implementation contribute to increase productivity, profits
margin and sales of Marriott.
Marketing control-