UNIT 15- Hospitality Marketing Essentials

Hospitality marketing
essentials

Table of content
 Introduction
 Roles and responsibilities of marketing function
 How marketing role and responsibilities are connected to wider organisation context
 Conclusion
 References

Introduction
 Marketing essential plays an important role to create, communicate and deliver an
effective marketing plan in the organization to achieve the business objectives.
 Present report will include roles and responsibilities of marketing function and How
marketing roles and responsibilities are connected to wider organization context.