Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Basic Marketing Plan

Marketing
Essentials

INTRODUCTION
• Marketing is an essential part of business entity and all
business depend on concepts of marketing for assuring
development, growth and productivity in business. It includes
understanding of demand of customers, marketplace, building
profitability relation, supply good quality product among their
customers. Awareness of marketing essential is very important
in current market scenario throughout the world. The chosen
company in this report is Cadbury and it was founded by John
Cadbury in 1824. It is the worlds largest confectionery
organisations. They manufacture , market and distribute
branded chocolate, confectionery, and beverages across 180
countries. In this report essential of marketing is discussed in
context of Cadbury

Roles and responsibilities of
Marketing function
• Marketing is an effective business function that is execute
by an organization to aware potential consumers about
their products as well as services. It is a tool of
management that encourage buyers to purchase the
goods offered by a company. It is a wider term which
includes all the activities undertake by an organization in
order to advertise and promote their products .
• Marketing strategies and plans that are being applied by
Cadbury are very effective and unique. They are
executing STP strategy in order to remain ahead in
competition.

• Consumer oriented: It is highly consumer oriented activity.
Main aim to advertise and promote a product is to influence
and garb the attention of end users. Marketing team of
company is formulating customer centric strategy so that they
get an edge in competitive environment.
• Dynamic process: It is dynamic process as there is no
predefine ways to attract buyers and sale a product. It is
creative function that should be modified as per the
requirement as well as trend of market. Marketing strategy of
selected company is dynamic and creative.