Roles and Responsibilities of Marketing Functions in Hospitality Organization

Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
TASK 1......................................................................................................................................3
P1) Discuss the roles and responsibilities of marketing functions in hospitality organization
context....................................................................................................................................3
P2) Explain how the roles and responsibilities of marketing are related to wider
organisation context...............................................................................................................5
TASK2.......................................................................................................................................6
P3) Discuss the way as per which different organizations of hospitality industry execute
the marketing mix to achieve business objectives.................................................................6
TASK 3....................................................................................................................................10
P4) Make a basic marking plan for a hospitality organisation in order to meet marketing
objectives..............................................................................................................................10
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13
Books and journals...............................................................................................................13

INTRODUCTION
Marketing can be defined as a function which is related to establishing a relationship
between customer and organisation so that firm can sell its products and services by the use
of marketing tools and techniques in effective way (Abdeen, Rajah and Gaur, 2016).
Marketing is also essential for hospitality organisation in relation to managing their functions
and attracting the customer toward the organisation products and services. In context of the
present report choice hotel international is a chosen organisation which is used to conduct the
report in effective manner. It is the hospitality franchise abased in Rockville, Maryland,
United States. Company is performing its operations from 1939. The choice hotel franchise
owns more than 7000 properties in 41 countries and territories worldwide where it provides
more than 600000 rooms to the customers for serving them at every destination. In this report
there is discussion about roles and responsibilities of marketing function in hospitality
organisation and different functions within the firm. This also consist discussion on the
hospitality industry execution of the marketing mix as well as basic plan for organisation to
meet the marketing objectives.
MAIN BODY
TASK 1
P1) Discuss the roles and responsibilities of marketing functions in hospitality organization
context
Marketing is an important function for the organisation as it includes different
promotional and advertising strategies. It is essential for the organisation to improve its
functioning by attracting the customer within the market and increasing the profit margin of
the firm. Under this process marketing play important role and responsibilities within the
organisation to achieve its objectives by implementing the activities related to promotion,
advertisement, branding and many others. In context of choice hotel international, marketing
function play different roles and responsibilities towards the organisation which are discussed
below:
Market research: it is a prime function which is played by marketing in context of
hospitality organisation. Under the system, marketing function help in identifying different
factors within the market by analysing the competitors and their strategies. In context of

choice hotel international, marketing function of organisation used to conduct a market
research according to the needs and requirement of the firm. For conducting the research
management within the team use online survey, question in order to collect the data and
analyse it according to the requirement of firm for formulating strategies (Fursov, 2017).
Arrangement of finance: Finance is an important part for organisation which is
helpful in performing different functions within the firm. Marketing is essential to arranging
the finance and using it in according to the needs and requirement of the firm. This is because
marketing help in enhancing the sale by promoting the products and services. This bring
higher revenue to the organisation where the choice hotels international can use this revenue
as a finance to different operations and funding the operations to perform the work in
effective way.
Management of communication: Communication act as an essential part of the firm
because it includes different functions which are based on the communication within the
organisation and their effectiveness is also dependent on communication. In context of choice
hotel international, organisation has to perform its function in appropriate way which help in
managing the communication within the firm and using it according to needs and requirement
of firm. This bring effectiveness within different channels where organisation use digital
media, advertisements direct marketing and other methods to manage the communication and
transfer information related to the production services of the firm to the customers
(Govindan, Khodaverdi and Vafadarnikjoo, 2016).
Distribution: Marketing function is also related to managing the distribution channel
of the firm where it helps in providing information about the products and services as well as
their availability to the customer. This I am sure that organisation can use effective
distribution management system where marketing manager is responsible to manage the
distribution channels. In context of choice hotel international, marketing manager of
organisation use to provide information about the distribution channel of the organisation and
help in managing the distribution channels by providing knowledge about the market by
conducting effective market research.
These are some roles and responsibilities which are played by marketing manager in
context of choice hotel international to achieve the objectives. These roles are essential for
the firm in order to attain its objectives and perform in a particular way.