Managing Communication and Knowledge in Sainsbury

This presentation discusses the technologies used by Sainsbury for collecting, formatting, and storing data. It also explores improvements that can be made in this aspect. The strategies for data collection, formatting, and dissemination are examined, along with recommendations for implementing a strategy and the benefits of a data management system. The justification for this recommendation and the potential impact on productivity are discussed. References are included.

MANAGING COM & KNOW/INFO
TASK 4

INTRODUCTION
Collecting, formatting, storage and
dissemination is important for the
organization to use the collected
data in an appropriate manner. The
presentation will discuss about the
technologies used by Sainsbury for
collecting, formatting and storing
data. Further, it will also discuss
about the improvements which can
be made in this aspect.

CONT…..
 Collecting data is very important for
the company to analyze the needs and
requirements.
 Formatting information helps the
company to find the information at the
right time. This assist in making the
information systematic.
 Dissemination basically to spread the
information among employees.

EXISTING APPROACHES
There are various tools which are used
by the Sainsbury organization to collect
the data are:
 Observation
 Survey

FORMATTING OF DATA
 Sainsbury is using the manual system
in which few individuals are appointed
and they format the data according to
the areas given to them.

DISSEMINATION OF INFORMATION AND KNOWLEDGE
The process which is adopted by the
Sainsbury organization is through
manually communicated the
employees as it can be thorough
 Board meetings
 E-mails
 conference

HOW SAINSBURY CAN IMPROVE THESE STRATEGIES
 Observation- they can note down the points which they have
observed by using this strategy
 Survey- The sainsbury should do the survey of the customer
who visit the store regularly.
 Board meetings- In these meetings, through charts as well as
graph they should discuss the scenario and can communicate
with the employees.
 E-mails-The content in the email can be made precise and
specific in the professional language
 Conferences- Regular conference should be held regarding the
topic whose information is needed to carry out the work.
These are the ways through which Sainsbury can improve the
process.

RECOMMENDATIONS FOR IMPLEMENTING A STRATEGY
In the technologically upgraded world it
is important to use advanced
technology to compete with the
competitors. so the Sainsbury can be
recommended to implement these
tools and techniques.
 Data management system

CONT….
 Knowledge management
 Information communication technology

BENEFITS REGARDING NEW TECHNIQUES ( DATA
MANAGEMENT SYSTEM)
From all the above the strategy which
can be adopted by Sainsbury is data
management system. The benefits of
strategy
 Makes the work easy
 Requires less manpower
 Assist in competing with the rivalry
organizations
 Cost effective

JUSTIFICATION OF
RECOMMENDATION
 This strategy can be recommended
because this strategy will help in n
storing data and assist in retrieving the
information.
 Data management system helps in
storing data and assist in retrieving the
information. So because of this reason it
is recommended for Sainsbury to adopt
this technology in their company.

CONCLUSION
 It can be concluded that the data
management system will help the
Sainsbury in increasing the
productivity. They are new tools so the
employees will get to know about new
things and will be efficient .

REFERENCES
 Alencar, M., 2005. Communication Systems. Springer.
 Golnaz, S., 2002. Managing your diverse workforce
through improved communication. 21(3). Pp. 227 –
237.
 Rouse, W. B., 2002. Need to Know—Information,
Knowledge, and Decision Making. Applications and
Reviews. 32(4).
 The Communication Process & The Elements of
Communication. 2012. [Online]. Available
through:<http://cape-commstudies.blogspot.in/2011/10
/communication-process.html>. [Accessed on 22nd
April, 2016].