Marketing Mix Comparison of First Choice Holiday and Cosmos Travel and Tourism

Marketing Essentials
For Torusim and
Tours company

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1. Discuss the major key roles and responsibility towards the marketing functions...........1
M1. Interpret the roles and responsibility of marketing in the context of marketing
environment............................................................................................................................3
P2. Examine about the marketing roles and responsibility of marketing which relate to the
wider organisational context...................................................................................................3
M2. Through analyse the importance of interrelationship between marketing and other
functional units of tours and travels organisation ..................................................................5
D1. Illustrate to evaluate the key elements of marketing function to making interrelate with
other functional units..............................................................................................................5
Task 2...............................................................................................................................................5
P3. Conduct the specific comparison about marketing mix elements by opting two
competitive company..............................................................................................................5
M3. Though investigating of different tactics applied by travel and tourism on organisation
perspective to achieve their business objectives....................................................................9
Task 3...............................................................................................................................................9
P4. Design the proper marketing plan for the Tourism and Travels company perspective
which reflect the meeting eth organisation objectives...........................................................9
M4. By evaluating the evidence based marketing plan towards the applies of marketing
objective accomplish in tourism organisation......................................................................13
D2. Critically demonstrate the marketing strategic plan applies by using Seven Ps aspect of
marketing mix to meet the objective of marketing environment of related Travel and Tourism
of organisation......................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
A term marketing is the concept business oriented for procuring, promoting,
manufacturing and selling with distributing of product and services for making accomplish all
the requirements related with customer needs and wants. The procedure of marketing essentials
and function comprise about the systematic planning of organisation marketing campaign to
build up better advertising of product performance in the competitive environment, it supports to
identifying the rightful customer for the product where easily deliver and providing the optimum
services to attract them (Blythe and Martin, 2019). As per in the report of marketing essential
includes the different roles and responsibility in the marketing function aspect along with
organisational department motives for derives major interference of marketing. By applying
marketing mix through assorting the Seven Ps for making comparison between two competitive
ventures, after that proper marketing strategical plan in respective of Tours and Tourism in
respect to attaining the marketing objectives.
By considering the Tours and Travels industry from United Kingdom based firm known
as First Choice Holiday Limited company is online based travel agency which operate tours ad
travels as well as offers different types of packaging of travelling bases (Lanier and Lanier,
2017). Their packages are tie up with the branded hospitality industry like hotels and motels to
providing the better service to their customers. The product as they basically offer is cruise trips,
airlines and resorts
Task 1.
P1. Discuss the major key roles and responsibility towards the marketing functions.
The marketing influence is complied all the activities of managerial and business
activities which driven to presumes the better performance about the product awareness among
with the customer perception. There is optimum strategic planning regarding with market and
product development that occurs during fluctuation of trending related of demand for product
specification on that note the different role and responsibility of marketing in context of First
Choice Holiday Company.
Roles of Marketing:
1

 Optimisation of Content generate in platform: By enhancing the different
platform to approach for awareness about the product in respect to making people
attract and experience service. In the scenario of First choice organisation, they could
promote their product description in digital platform or offline platform by effective
search optimisation support will promote their travelling package concept
deliverables to the customer in short span of time (Chernev, 2018). Through the
digitalisation feature can provide the product information in the better manner where
people can easily view and choose their own preferred product. First Choice venture
used to discover their context by analysing the overall market.
 Implication customer and market research: From the comme ncing of marketing
research by the player of organisation team to get many information related with
customer behaviour and traits towards the products and services along with specific
market internal and external condition (Muralidharan, and Raval, 2017). As for First
choice Holiday company basically known about the United Kingdom market as well
as they conduct weekly basis of research in market of travelling sector to getting idea
about different opportunities appliable in competitive market to pitch the product.
Responsibility of Marketing:
 Fulfil the customer needs and wants: To prepare a marketing strategy as analysation
the marketing demands through research as well as request by the customer for the
product requirement it should be fulfilled. The growth of marketing aspect is depend
upon the customer approaching the product in regular practise. Within the perception of
First choice Holiday company they focused on customer expectation as what they
actually looking for? Its all about the services which provide by the company as better
travelling guidance enhancement. They have a process to filling the feedback criteria in
that they actually get assume that as their services and the requirement which customer
has expected is successful fulfilled or need of improvisation (Nirschl and Steinberg,
2018).
By conducting the survey through sales team of First choice to scrutinize the
requirement factor as well as active in social media and official websites where they
continuous connected with their clients to investigate the better services outputs.
2

 Better Promotional and Communication : Through various tools of product advertise
which having presence in the market as many product development tools which incurred
different source which enforced to the better procurement about the product specification.
Promotion function of marketing ensures communication of attractive features of product
or services so that attention of large a number of customers can be attracted for enhancing
sales of product. Through television, radio or digital banners are most effective way to
advertise the product and services of the company product in better communicative
function to understands the customer. By perspective of First choice Holiday venture
they formulating their product description in optimum way to present through digital and
banner of their travelling product promotes in all over United Kingdom to making
awareness as well as developing the brand perception in customer point of view.
M1. Interpret the roles and responsibility of marketing in the context of marketing environment.
In the above explanation about the different role and responsibility of marketing in Tours
and travels industry concept are having internal and external aspect are involved such as
customers, retailers, wholesalers they influence the organisation growth in the competitive
environment (Bojanic and Reid., 2017). It basically highlight about the basic practises of
marketing is essential where it operates in productive manner as well as to making about the
concerned for customer needs and wants along with promoting of product is the responsibility of
marketing. And to making a strategic plan for organisation visionary concept for creative and
awareness presence in the market environment towards the customers.
P2. Examine about the marketing roles and responsibility of marketing which relate to the wider
organisational context.
The essential part of the marketing roles and responsibilities are in particular department
interference with an objective as to coordinating with working aspect. As in consideration of
First choice Holiday company their marketing influence in their internal premises major
departments where they are linked within the prospective of marketing purpose of working
aspects as well as gaining knowledge about the having of inter relation between administrative,
operational and financial units of working together with marketing as it elaborate below:
Role about the major Department in First choice Holiday company:
3