Market Analysis of Food Market in UK - Desklib

Marketing Intelligence

Introduction
 Sainsbury is the second largest supermarket in term of sales
after Asda.
 It provides opportunity to the customers to experiment with
their recipes in price war and competitive arena.
 The present PPT has been made to conduct market analysis of
food market in UK.

3.1 Assess market size and trends for the vegetarian food market
in UK
 Market consist of: This term can be described in the form of
identifying needs of customers regarding purchase of good or
service.
 Selection of market: As per the present case scenario, vegetarian
food market in UK has been taken. This particular market has been
chosen because fruit and vegetable is an ever green market and
demand of health conscious customers is also growing. It provides
huge opportunity to the retailer to enhance its sales and customer
base.

Market’s size, volume and or value
(Source: Jessica, 2013)

Consumer spending on food
market
(Source: Denton, 2015)

A description of a market trend
The market trend shows the tendency of market to move in a
particular direction.
Major marketing trends affect business of Sainsbury
 Changing lifestyle and price of products
 Increasing demand of health conscious customers towards
nutritious foods
 Communication media and technology like social media and
online networking