Unit 18 Global Business Environment : Assignment

Unit 18 Global Business Environment
Prepared By :Ms. Dina Al Natour

LO1 Analyse the key factors which drive globalization

After studying this chapter, you should be able to:
Definition of globalization
Concept of globalization in terms of different dimensions (cultural, economic, political and
social)
What are the factors that drive globalization
 (cost , market, environment , competition, skills )
The significant impact of the digital revolution
A PESTEL analysis

01WHAT IS
GLOBALIZATION?

What Is Globalization?
Globalization is a process of interaction and
integration among the people, companies,
and governments of different nations, a
process driven by international trade and
investment and aided by information
technology. This process has effects on the
environment, on culture, on political systems,
on economic development and on human
physical well-being in societies around the
world.

What Is Globalization?
Globalization is the free movement of
goods, services and people across the world
in a seamless and integrated manner.

What Is Globalization?
Globalization can be thought of to be the
result of the opening up of the global
economy and increase in trade between
nations.
In other words, when countries that were
closed to trade and foreign investment open
up their economies and go global, the result
is an increasing interconnectedness and
integration of the economies of the world.
This is a brief introduction to globalization.

What are the factors that drive globalisation?Different drivers of globalization and
they can basically be separated into five
different groups:Technological drivers Political drivers Market drivers Cost driversCompetitive drivers