Influence of Factors on Consumer Behaviour and Attitude
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This presentation discusses the influence of various factors on consumer behaviour and attitude. It explores the changes in consumer trends due to digital technology. The presentation also provides a conclusion and references for further reading.
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Hospitality Consumers Behaviour and Insights
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Content Influence of various factors on consumer behaviour and attitude Changes in consumer trends due to digital technology Conclusion References
Consumer behaviour is related with thestudyofconsumerbehaviour and how goods are being consumed and the way they are disposeoff. Thisisbehaviourwhichis influenced by various element such asculture,socialclassandsub culture in which they are living. INTRODUCTION
Influence of some factors on attitude of a consumer behavior Consumer Behaviour refers to a study of howvariousindividualsandgroups consume,buyanddisposeoffvarious product which they are using, this is very helpfulinassistingandunderstanding various factors which may affect buying procedure undertaken by consumers. some of important factors in this are discussed below:
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Cont... Cultural factors: These are the factors which are related to perception and values of a individual which get developed because of sub-culture and culture in consumer lives Social factors :This is a factor which is related with close family members such as family, society and many others
Cont.. Personal factors :These are the personal factors such as life cycle, economic condition, age and many such factors which can posses a influence on behaviour of a consumer Psychological factors :This is last factor which is based on motivation level and perception of individuals, these also posses a direct impact on behaviour of a consumer.
Cont.. Apart from above discussed factors there are some challenges also which arefacedbyorganizationsothattheycanprovidesatisfactory services to their customers which are discussed below: Tangibility :It is said that physical facilities which are provided in a organizationbelongingtohospitalityindustrysothattheir requirements can be fulfilled to increase the quality of service.
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Cont.. Reliability and Responsiveness :This is also helpful in fulfillment of service which have been earlier so that customer loyalty can be increased and they are loyal with this company for a longer duration of time. Assurance :This is related to staff members who have to be sufficient in having knowledge base and assistance is provided to satisfy wants and needs of their customers.
Changes in trends of consumer because of digital technology It is analysed that behaviour of customers is influenced by various elements such as technology is the most important factor which assists in enhancement of demands of their customers.Hence in case of Marriott hotel emerging customer trends which is affecting the hospitality industry are discussed below:
Cont... Growing technology:This is related to growing technology which is required by whole industry so that innovation can be bring in overall services which are being provided by a particular organisation.
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Newer roles for staff:With advancement and growth in technology there is a preference for online mode for check-in, booking facilities this is necessary for adapting with changing technology.This will help in providing services which are highly professional and is used forincreasingsatisfactionleveloftheirpresentaswellas prospective customers.
Continue… This will help in providing services which are highly professional and is used for increasing satisfaction level of their present as well as prospective customers.
Conclusion It is conclude from above discussed points that it is very important for every business entity that they have to carefully examine and analyse the attitude of their customers. There are many type of emerging trends which have a impact on society, friends and family members are one of such factors, these posses a impact on overall profitability of a particular organisation.
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References Dessart, L., Veloutsou, C. and Morgan-Thomas, A., 2015. Consumer engagementinonlinebrandcommunities:asocialmedia perspective. Journal of Product & Brand Management, 24(1), pp.28- 42. Egan, V., Hughes, N. and Palmer, E.J., 2015. Moral disengagement, the darktriad,andunethicalconsumerattitudes.Personalityand Individual Differences, 76, pp.123-128.