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UNIT 19 Pitching For A New Business : Assignment

   

Added on  2020-10-05

12 Pages1818 Words317 Views
UNIT 19: PITCHING FOR ANEW BUSINESS: PART B & C

Table of ContentsBusiness Description.......................................................................................................................2Market analysis- ..........................................................................................................................2Target market- .............................................................................................................................3Marketing and sales strategy- .....................................................................................................4Consideration of legal requirements- ..........................................................................................5Funding requirements- ................................................................................................................5CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................111

Business DescriptionBarber shop is known to be a place in which individual visits to groom themselves. Thus,present report will be based on barber and hairdressing service for men and women in Africa.Henceforth, firm will be named as "Blue and pink saloon" and it also ensures that are customerswill be well treated. Henceforth, Services needs to be carried out by the professionally trainedindividuals. Therefore, it will be a standard and licensed barbering saloon that will be located in27 Caledon St, Zonnebloem of Cape town, south Africa. The main aim of this entity is to offerthe quality services so that long term profitability and productivity to the enterprise can beenhanced. This entity will offer the facilities as cutting, dressing and grooming of the dress hair forboth male and female. Therefore, this firm will come up with the innovation as to scan face ofperson in software and to find out the best suitable hair design cut with help of software. Hence,this entity will offer the additional service as- Cut the hair for both male and female. Groom hair for both male and female. Dye/ colouring of the hair. Sales of the barbing accessories and clippers. Sale of shaving powder and creamHome service to the nearest customers. Vision- To become the number one choice that will be based on solid foundation. To enhancethe profitability firm need to recruit well-qualified and licensed barbers to render expert services.Mission- To establish the barber that will focus over the both high and medium class customersso that they in order to enhance affordability of services. Market analysis- Market trends- The one of the major trend in Barber business is not only limited oncustomers coming to their barbing saloon to patronise their business but also relates with to gothe extra mile to offer the same service to customer by visiting their house. Hence, the homeservice to customers is one of the latest trend. It is service that charges some extra cost and itgives opportunity to this business to make more money. 2

In this current scenario, the majority of people wants to grooming themselves. Hence,business if it is well located then it can experience massive backing all year around. Target market- Before, choosing the location for saloon, feasibility study and market research to identifythe benefit of service offering at the selected location. Those, who will get benefit from theservice offerings will be Adults and both- male and female. Hence, the market has to be targetedas per the affordability of the customers. Thus, staff of this enterprise will be well trained toeffectively service so that customer retention to the entity can be enhanced. Hence, customer canbe categorised into following segments are as- CelebritiesPublic figuresPolitician studentYoung children TeenagersElderly people etc. Competitive advantage- To set up the business firm does not require formal training to achievelong term profitability and success. Without even proper knowledge and training this entity canbe set up. Any person can easily set up the barbing saloon, if they are having the required start-up capital. Due to it, possibility of having the high barber shop is continually increasing andthere is also enhancement in competition in the industry. Therefore, competitive edge for this enterprise is that will be a standard barbing salonthat has the good number of licensed and professional skilled barbers. By providing professionalservices to the customers, there can be possible to build competitive advantage. This will behelpful in terms to standby to meet the needs of the customers in both shop and home service. Inaddition to this, it can be stated that business offering will also be easy in order to assist and toattract the new customers to the enterprise. Blue and pink saloon will come into the market in manner as well prepared to favourablycompete in the industry. This firm has come up with various innovation facilities so thatcustomer within the market can get attracted towards it. Thus, shop will be located at the centreof location and this needs to be visible enough to parking with the strong security. Hence, taken3

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