Managing Customer Experience

Managing Customer Experience

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 4............................................................................................................................................3
P6) Evaluate customer service strategies within the organisation. ........................................3
P7) Illustrate customer service strategies which are help to fulfil the customer requirement. 4
CONCLUSION .............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Managing customer experience is wider concept which refers to providing various
products and services for customers in order to enhancing profitability and productivity of
company. It is process which refers to providing best services for customer in order to
developing brand image in the mind of customer. It is process which including various business
functions due to gaining competitive advantages. The report is about Hotel Cafe Royal in order
to providing various products and services for customers. The paper consist is importance of
customer interest as well as various parameters regarding consumer engagement.
TASK 4
P6) Evaluate customer service strategies within the organisation.
Organisation developing effective plan and strategies which result as delivering best
services to customers in order to effectively and efficiently achieving organisational objective
and goal. Organisation focusing on this strategies in order to gaining competitive advantages as
well as enhancing profitability and productivity. In addition to this, it involves top-management
of company which formulated strategies which result as retaining customers for longer period of
time and developing goodwill at marketplace (Kaur, 2016). In context of Hotel Cafe Royal, it
includes management team which exploring the new opportunities which helps to achieving
organisation goal and objectives. Organisation implementing various strategies which are
mentioned below.
Organising training & development session for employees-: It is essential for
organisation and HR department plays crucial role in order to trained and development
programmes are organised for the workforce and staff so they accordingly treat well to
customers. In relevance of organisation, when customers were face any problems so staff
effectively solve the issue and problems effectively and efficient because they are capable and
able to solve the problems of customer and providing quality services and products to customers.
Resolving customer problems-: Customers faces many problems and queries so difficult
to handle so workforce performed well in front of customers and solve all the issues effectively
which result as developing goodwill in front of customers. It includes developing healthy
relationship with customers as well as gaining market share. In context of organisation, it