Marketing Concepts and Internal Relations

UNIT 2
MARKETING CONCEPTS
AND INTERNAL
RELATIONS

EXECUTVE SUMMARY
Marketing concept refers to an essential concept for organisation as it includes consumer
needs and wants that helps company to produced products to satisfy the need and wants and gain
profitable results. To complete this report Cadbury that is a UK based organisation deals in
confectionary at international level. This whole report helps in understanding the key roles and
responsibilities that organisation marketing function performed along with interrelation with
marketing function to other organizational departments. Further it acknowledge strategic
marketing plan for a particular product of Cadbury by using 7Ps to attain the overall objective
within the pandemic situation and attain high profitable results within international market.

Table of Contents
EXECUTVE SUMMARY..........................................................................................................................2
ACTIVITY 1...............................................................................................................................................4
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Key roles and responsibilities of marketing.............................................................................................4
Roles and responsibilities of marketing in marketing environment.........................................................5
Interrelationship between marketing function and other organizational function....................................6
Critical analyze and evaluate key elements of marketing functions and how they interrelate with other
functional units of an organisation...........................................................................................................7
An evaluation of a detailed, coherent and strategic marketing plan for a product chosen organisations
that applies to the 7Ps to achieve the business objectives........................................................................7
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

ACTIVITY 1
INTRODUCTION
Marketing refers to an accumulation of several procedures, activities and operations in
which several products and services are to be provided to customers as per their needs and wants.
In terms of Business entity marketing manager promote and advertise their offerings using
several marketing channels so that large number of customers is attracted towards it in profitable
manner (Malania, 2021). This whole report is based on Cadbury which is British multinational
confectionery organizational in England, UK offers their products and services on global level.
This firm was owned by Mondelez International since 2010. This organisation was come into
existence in 1824 where they offered number of Cadbury products to customers for gaining
profitable results. To solve the contemporary issues like pandemic and Brexit Company hires a
trainee marketing manager where they demonstrate several roles and responsibilities of
marketing functions and relationship with other functional units that are useful to sustain in
contemporary issues and attain high profitable results. Further it demonstrates the strategic
marketing plan for particular product of Cadbury by applying it on 7Ps to attain overall business
objectives.
MAIN BODY
Key roles and responsibilities of marketing
Marketing department in every business organisation perform several roles and
responsibilities that are linked with marketing and promotions of products and services to fulfill
customer demands. This particular department within an organisation support in developing
customer base because this department is working for attracting and retaining customers by
ensures full customer satisfaction from the offered products and services (Ragb, Mahrous and
Ghoneim, 2020). In case of Cadbury, marketing department functions several roles and
responsibilities that helps in maximizing the growth and success so that firm will sustain to a
longer period of time. In this marketing department of Cadbury emphasis on developing strong
relationship with customers so that buyers satisfy with firm offerings due to this company attain
high profitable result. Some roles and responsibilities of marketing departments of Cadbury are