Key Components of Marketing Function and Their Interrelation with Another Functional Department of Unilever Plc

UNIT 2: MARKETING
ESSENTIAL

Table of Contents
INTRODUCTION...............................................................................................................................2
TASK 1.................................................................................................................................................2
Key components of marketing function and their interrelation with another functional department
of Unilever Plc...................................................................................................................................2
Responsibilities and roles of marketing function and their interconnection with another functional
units...................................................................................................................................................3
TASK 2.................................................................................................................................................5
Varied tactics apply by companies to achieve objectives by using Marketing mix 7 Ps concept.......5
TASK 3.................................................................................................................................................8
Development of basic marketing plan for Unilever Plc.....................................................................8
CONCLUSION....................................................................................................................................8
REFERENCES..................................................................................................................................10

INTRODUCTION
Marketing can be defined as deliberate communication of value, which intended to
influence customer decisions making procedure. It is one of the most important and useful
elements in the world of business. This term help to increase profitability and sales of a
company in effective manner. The current assignment will be based on Unilever Plc, which
under list of leading British international consumers items brands in the UK. Products
portfolio of chosen firm include candy, baby food, energy drinks, soft drinks, ice cream,
cheese, tea etc. which workers use to satisfy its buyers in form of selling. This study will
divide into three different tasks. Task one, will define the role and accountabilities of
marketing function in context company and also explain interrelations with other functional
departments. Furthermore, it will explain important elements of advertising and their relation
with other section. Task two will clarify different strategies would use by two firms after
applying marketing mix model. Moreover, this report will justify development of strategic
marketing plan include 7ps of marketing mix.
TASK 1
Key components of marketing function and their interrelation with another functional
department of Unilever Plc
It can critically analyse that all marketing elements like market research, target
market, communication and development of content relate to products advertising are
interrelated with human resource management, production and consumers care services as
functional units of Unilever. For example, targeting customers is important element of
marketing which they could utilize for increasing productivity and improving performance of
manufacture department (Ramirez and et.al., 2018). After target specific group of buyers,
marketing section by conducting collaborative practices with other unit aware them about
needs of consumers which they can consider while producing goods. Furthermore, market
research is another essential and useful component that marketing department could use in
regard to HRM for determining and researching new applicants who can perform even better
and contributes achieving set objectives of organizations. By conducting overall investigation
marketing team can determine these applicants and allow HRM to hire them by following
entire process of selection and recruitment.
Moreover, by developing effective content for job promotion marketing section can
bring several benefits for human resource management in form of providing wide area for

employee selection and gain attention of people who are seeking for applicable jobs in
market.
Communication is also a helpful element because it permits marketing department
employees to communicate with target market and obtain data about his or her needs. This
data is useful for consumers service care section which they can use while solving queries of
target customers and satisfying them.
Responsibilities and roles of marketing function and their interconnection with another
functional units
Sainsbury has successfully operated its venture within retail industry by selling
quality products to customers. It also gains benefits in term of reaching at global level by
developing effective promotion content, which is only possible with the help and support of
marketing department or function.
Roles and accountabilities of marketing function-
Market research-
Without this role marketing team could not be able to conduct further activities and
take any action relate to promotion of Unilever products. It is really very essential for
workers to this unit is to conduct detail market research because it makes them able to
analyse current needs of consumers and allow to comprehend information about competitors
tactics which they could use to advertise goods (Tzempelikos and et.al., 2020). Furthermore,
by playing this role they can bring a lot of advantages for company in term of understanding
preferences and then products goods accordingly that satisfy target customers for longer
period of time.
Identify target consumers-
Another important role of marketing function is to determine potential and profitable
group of buyers who are interested in quality items offer by well-known brands like Unilever.
Because of this role, this department enables to give organizations detailed and essential
descriptions of target people as well as its key rivals in those markets (Marin, Ruiz De Maya
and Rubio, 2018). Without determining specific buyers, Unilever could not sell its items and
manufacture. It can be said that when marketing department identify potential customers it
can make easier for management to take decision in context of making baby food and other
products.