Marketing Essentials

Marketing
Essentials
1

Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Covered in PPT.......................................................................................................................3
PART 2............................................................................................................................................3
P3. Application of marketing mix..........................................................................................3
P4 Marketing plan..................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
2

INTRODUCTION
Marketing is defined as set of actions that are taken by an organisation in order to promote
its product or services within market place to make all the information required by potential
customers available for helping them in forming purchasing decision (Blythe and Martin, 2019).
This support in attracting the customers toward the offering of a company and support it in
archiving the profitability. For this report Cadbury is taken into consideration which is a second
largest confectionery brand that offer range of product category i.e. chocolate, candy, bars, milk
additives, etc. The current report involves a discussion regarding role and responsibility of
marketing function along with interrelationship with another functional department. Other than
this it also involves a discussion about the marketing mix along with market plan to achieve
success at marketplace.
PART 1
Covered in PPT
PART 2
P3. Application of marketing mix
Marketing mix is defined as the set of action plan to be executed by the organisation with
an aim to promote the product or services among its targeted customers so that they would be
able to grab a larger market share and be able to achieve competitive edge. The marketing mix is
consists of seven elements that combinedly form up an appropriate strategic marketing plan
which support Cadbury in achieving greater market success by satisfying all the need and
demand of customers. The use of marketing element by Cadbury are explained belong along
with its comparison to the Nestle,
Elements Cadbury Nestle
Product Cadbury is ranked as second largest
confectionery company throughout
the world. It deals in several product
category such as chocolate, candies,
beverages, biscuits etc. The most
popular brand of Cadbury are bourn
Nestle is a competitor of Cadbury as
it offer similar kind of confectionery
products. It offer range of food and
beverages among them some are
mostly liked by customers
(Silberschatz, Galvin and Gagne,
3