Marketing Essentials

Marketing Essentials

Executive Summary
Marketing is termed to be as the tool for a company to advertise their product and increase brand
awareness for attracting more consumer to generate business leads. Marketing essential helps a
business to do market research and formulate marketing strategy for the acquisition of the
targeted customers. However, it has been found that understanding marketing essential is the
leading factor in success of a firm.

Table of Contents
Executive Summary ........................................................................................................................2
INTRODUCTION...........................................................................................................................1
Activity 1.........................................................................................................................................1
P1 Explain the key roles and responsibilities of the marketing function....................................1
P2 Explain how roles and responsibilities of marketing relate to the wider organisational
context. .......................................................................................................................................3
P4 Produce and evaluate a basic marketing plan for an organisation.........................................5
Activity 2.........................................................................................................................................7
Covered In PPT...........................................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is a significant tool for any organisation to attract, acquire and retain their
potential customers. In a business context, marketing is about creating awareness among the
potential customer through an advertisement and commercialisation. Amazon is a renowned and
big name in the e-commerce industry across the globe. Effective marketing the crucial factor
behind the glorious success of Amazon (Larson and Draper, 2019). Thus, the following
assignment is highlighting the roles of marketing in organisational success and its inter-relation
with various other departments of Amazon. Furthermore, the report also throws light on the 7Ps
of marketing mix and also illuminates how the marketing mix is used to formulate marketing
plan by undertaking Amazon. Although different organisation have a different marketing
approach, the following report also compares the different marketing mix of different
organisation. The primary focus of this report is to outlines the role of marketing in
contemporary business issue i.e. global pandemic COVID-19.
Activity 1
P1 Explain the key roles and responsibilities of the marketing function.
Marketing
Marketing is a process of creating brand awareness with the purpose to attract, acquire
and retain the targeted customer through advertisement and commercialisation of the product and
services. In context to Amazon, marketing is all about information exchange with the customer
about the deals and offers through a means of communication to attract and acquire a customer to
a certain product and services. Marketing function begins before sale of product & services and
continuous after-sale to strengthen customer relationship.
Key roles and responsibilities of marketing function
Marketing functions at Amazon the main concern with collecting information about the
consumer by using their search cookies and online affiliation and transport the product where
they are demanded. Some key role and responsibilities of marketing function are as follows-
 Identifying customer need and anticipating customer requirement
The marketing manager at Amazon are liable to gather as much as possible customer
information, they are using customer's search cookies and various blogs to know more about
customer requirement in the current business trend. In gathering customer's information, the
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