Marketing Essentials Amazon: Doc
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Added on 2021-02-19
Marketing Essentials Amazon: Doc
Added on 2021-02-19
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MARKETING ESSENTIALS
ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3P1. Role and responsibility of marketing function.................................................................3P2. Explain roles and responsibility of marketing in wider organisation context..................3P3. Comparison of marketing mix techniques.......................................................................5P4. Explain the marketing Plan which can be used by the organisation................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is the process of promoting the awareness of product in the market and tounderstand the need and requirement of the customer. Amazon is the American company mainlyfocussed on providing e-commerce services to the customer. Amazon was founded in the year1994 by the founder Jeff Bezos (Atwal and Williams, 2017). This assignment highlights the rolesand responsibility of the marketing function in the organisation. Further this assignmenthighlights the importance of marketing in wider context by interrelating the function ofmarketing with other department. Further this report explains the marketing mix implication ofdifferent organisation and in the end it shows the plan for the organisation to grow in thecompetitive market.MAIN BODYP1. Role and responsibility of marketing functionMarketing Functions and Key roles- marketing functions plays a vital role to satisfy costumersneeds and requirement. it is an exchange of goods and services. It is a continuous process byletting know that what customer wants and full fill their needs in order to make huge profits.Functions of the marketing are as followsResearch and Development: Marketing used to help the company in knowing what is asked bythe customer in the market and on the basis of that product are developed. here the needs of thecustomers like what they want, in what quantity, at packaging what prices fall in this criteria.Here the relevant information of the costumer is analysis and on behalf of this amazon companygot to know that which product is most desirable in the market. Marketing function is responsiblefor gathering necessary information about market so that actual needs of buyers can be identifiedand company can offer them products accordingly. By gathering information organisation canknow more about market and can make good strategies so that it can gain competitive advantage.Its identify needs, want and demand of the costumers and analyse identified information to takedecision for successful marketing. Amazon analyse marketing environment for know aboutcompetitors.Product designing and development- Marketing plays a very crucial role in the product designhas the product design in the organization are designed on the basis of the information gatherfrom the market and the same are implemented in the new project of the company. design of theproduct plays an important role in selling. The company whose design and quality is better and3
attractive sells more product as compare to the company whose design and quality is weak andunattractive. Nowadays amazon not only maintained the design but also maintains its quality bytaking care of health and environment.Marketing planning- it involves the blueprint of the overall marketing’s efforts of the Amazon.it ensures the marketing strategies which is used to selling the product and helps to run thebusiness of the amazon successfully. Some benefits of the marketing planning are, it provides theinternal communication among the employees of the amazon and it also defines the assignmentsof tasks and responsibilities and sets the schedule for implementation. It also helps in monitoringevaluating the performance of the marketing strategy of the amazon. The main responsibility ofmarketing function is to make plan so that forecasting can be done and demand can be met. Bythe marketing planning company increase their customers. Marketing function responsible toincrease amazon customers and increase market shares by marketing planning. In the marketingplanning company responsible for added more new product which are not available on theanother e-commerce firm. The company need to decrease product price for increase amazonbusiness and selling more product.Packaging and labelling- Amazon's packaging aims to minimize the products from physicaldamage, destruction and breakage. Such as mechanical shock, vibration, electrostatic dischargeand compression and temperature and Barrier Protection (provides oxygen absorbers to extend thshelf life of the product).packaging minimizes the security risk of the shipment with improvedtampered resistance may also include authentication seals and use anti-theft devices and alsosecurity print so the content is not spurious. Marketing has to ensure product designing andeffective labelling that can gain attention of buyers. The labelling means putting all informationof about specific product and packaging process is use for product security. Amazon isresponsible for secure packaging of the product. Company’s packaging plays important role inorder to make consumers loyal towards the brand.Customer support service- Marketing also plays a very crucial role in improving the customerrelation as the main objective of the Marketing used to assess the difficulty which is faced in themarket and the organization used to conquer the same to achieve the organizational goal.Customers support is important function of marketing. Through marketing Amazon can analysesissues of consumers and can resolve through social sites immediately. If Amazon provides greatcustomer support service then it would aid in raising customer satisfaction. The marketing4
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