Marketing Essentials: Explaining Ways to Achieve Objectives Using Marketing Mix

UNIT 2: MARKETING
ESSENTIALS BTEC
HIGHER NATIONAL
CERTIFICATE IN
BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO-2.................................................................................................................................................3
Explaining the ways in which organisation can achieve its objectives by using marketing mix
.....................................................................................................................................................3
LO-3.................................................................................................................................................7
Evaluating and developing the marketing plan ..........................................................................7
EXECUTIVE SUMMARY ..............................................................................................7
SMART OBJECTIVE ......................................................................................................8
PESTLE ............................................................................................................................8
SWOT................................................................................................................................9
STP..................................................................................................................................10
MARKETING MIX........................................................................................................10
COMPETITIVE ANALYSIS .........................................................................................11
BUDGET ........................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing essential is the termed that is used by the companies for publicity, sales technique and
advertising their products in the targeted markets. The chosen firm of the report is Nike is the
multinational corporation that are engaged in manufacturing and selling the footwear and other
apparel. The study will discuss the comparison of Nike with its competitor on the basis of
marketing mix. Along with this it will also evaluate and develop the marketing plan of Nike new
product launch.
MAIN BODY
LO-2
Explaining the ways in which organisation can achieve its objectives by using marketing mix
NIKE PUMA
PRODUCT It offers wide variety of
products that include shoes,
gear, accessories and apparel
that are for boys, girls, men
and women (Loučanová,
Olšiaková and Dzian, 2018).
Like instance they have shoes
for different shoes that are
gym, basketball, running and
football and even the company
serves lifestyle shoes. They
have different categories for
men that includes socks,
knickers, hoodies, shoes,
accessories and other apparels.
Also, the products of the
company are unique as
compared to its competitors.
The company offers the
products that are for men,
women and kids. They sell and
make the products that
includes equipments, apparel
and shoes. The shoes' variety
and its designs are very
popular as compare to other
brands. They are focused
towards producing different
products and shoes that are of
cricket and gym. The company
it also partnered with the other
brands in which one of them is
fossil. Puma was the first
company to launch the sports
shoes that have screw-in studs.

PRICE The pricing strategy that is
used by Nike is premium that
means that all the products of
the company are sold at higher
price as compared to its
competitors. The products are
also good looking, durable and
used for sports(Nike Marketing
Mix,2021). They have large
number of customers as it have
good reputation and customers
loyalty which is an essential
factor of its price.
The company uses competitive
pricing strategy that is the
prices that are offered by its
customers. It offers the
footwear category that has
large range of the products. It
has to face large number of
competition for its shoes brand
as they also have to invest in
high amount to make their
shoes innovative so that they
can maintain their demand in
the markets. As compared to
its competitors the price of the
Puma shoes are more
affordable by the people as
they are not very high in range.
PLACE The company sells its products
globally by using both offline
and online channels. Along
with this the products of the
company are also available in
the retail outlet and the centres
that are operated globally.
Nike sells their goods in both
US and outside the country
that is in international markets.
They also offer their customers
direct sells that is from their
website (Krings, Palmer and
Inversini, 2021). The
The company is operated in
the worldwide. It has it
headquarters in
Herzogenaurach, Germany
(PUMA Marketing Mix,2021).
The business operations of the
company are divided into three
categories that are Asia-
pacific, EMEA(Europe,
middle, east and Africa) and
Americans. Mainly the sales of
the company are based on the
EMEA. The growth of the
company are from the Asia