Roles and Responsibilities of Marketing Function in Aldi plc

Marketing Essentials

Contents
Introduction.................................................................................................................................................3
Activity 1.....................................................................................................................................................3
Roles and responsibility of marketing function.......................................................................................3
The marketing department and other departments working together in order to set goals of an
organisation.............................................................................................................................................4
Marketing plan........................................................................................................................................5
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8

Introduction
Marketing refers to the process of actions in which the Enterprise used to promote their
goods and services into the competitive market which helps them to attract their targeted
customers. An organisation can promote their services with the help of marketing research and
advertising their products into the market. It is the most important process which must be
adopted by every organisation so that they can encourage the audience towards their offered
products and services (Badaró, 2020). The report is being discussed about Aldi plc which is an
organisation dealing in the retail sector of industry. It was founded in the year of 1946. It is
owned and managed by Karl and Theo Albrecht. The headquarter of the company is situated in
Essen, Germany. It has a discounted Supermarket chain which has more than 10,000 stores in
around 20 countries. The report is analysed about the roles and responsibilities of marketing
functions and how these are related to the wider organisation. The marketing plan of innovative
products is discussed in the project.
Activity 1
Roles and responsibility of marketing function
Marketing department of every organisation plays an important role in order to promote
their goods and services into the competitive market. It is also helpful in order to maintain long
term relationship with their targeted audience as they always used to encourage them in order to
avail their products and services which resulted in enhancement of sale and profitability of the
firm (Campbell, Naidoo and Campbell, 2020). The roles and responsibilities of marketing
functions are discussed below:
 It is helpful in order to identify and source potentially successful products for market and
also used to encourage the customers to buy such products.
 The marketing department is responsible for the growth of an organisation as it is that
department who used to develop different business strategies.
 The company used to conduct different campaign programs in order to identify the
production of services on which it is necessary for the organisation to focus upon it as it
is useful in order to increase their sales (Del Giudice and Della Peruta, 2017). The