Roles and Responsibilities of Marketing in Cadbury

MARKETING
ESSENTIALS
CADBURY

Table of Contents
TASK 1................................................................................................................................ 1
P1. Explain the key roles and responsibilities of the marketing
function......................................................................................................................... 1
P2. Roles and Responsibilities of marketing related to the
organisational context............................................................................................. 4
REFERENCES................................................................................................................ 11
Marketing basically referred as one of the crucial
business technique that can be utilised by a business
organisation when it comes to promoting products or services in
front of targeted consumers. Here, main aim of this department
of a business organisation is to enhance the profit margins
through grabbing the attention of customers at both
international and national level. The present report is based on
Cadbury, British multinational confectionery company which
was incorporated in 1824 and Headquartered in England, United
Kingdom.
The company comes under the leading confectionery
companies in United Kingdom. Cadbury operates its business in
around more than 50 nations across the world. Some of the
common well known product Cadbury are the Creme Egg,
Roses selection box and Dairy milk chocolate.
3994-BOOKLET (3)

The report covers information on key roles and responsibilities
of marketing department within an organisation. Further, it also
describes how marketing department is related with other
business function of the company. Along with this, it also
clearly shows comparative analysis of marketing mix of chosen
business organisation with its competitors in order to find out
best strategy that helps company in growing faster. At last,
formulation of effective marketing plan has been developed so
that company can improve its performance in effective manner.
TASK 1
Key roles and responsibilities of the marketing function.
It is one of the essential and integral department of an
organisation which enable them to promote and expand the
business operation and product in an impressive and productive
manner. However, marketing is the process of planning and
executing conception, pricing, distribution of ideas, goods and
services to create exchange that satisfy individual or company’s
objective. Under this business function, its core function is to
render high level of satisfaction to customer which add value to
its brand image. Moreover, competitive orientation is important
driving force to survive among today’s global markets. Thus,
the concept of marketing helps Cadbury to maintaining balance
of consumer’s expectation and competitor offerings by
monitoring the market closely. Superior services, premium
products and efficient dealership are used by marketers to retain
their market share. Furthermore, the universal function of
marketing start from buying, selling transporting, branding, risk
taking, securing marketplace information etc. However, modern
Managing brand: It is considered as one of the primal
activity of company which help them to attain high level of
productivity and profitability ratio. However, Cadbury’s
marketing function enable them to identify or determine its
potentiality in order to improve overall performance within
marketplace. By this, Cadbury is able to define who they are,
what type of product or business they deal as well as its targeted
audience for enhancing their sales growth and also to provide
high level of satisfaction and motivation among customers.
Accompanying market research: For acquiring increased level
of proficiency or productivity in a better way, company should
be aware of current and emerging trend of sector. Thus, market
research plays an important role within Cadbury business
premises as it is concern with determining the viability of new
service through research conducted dealing with potential
customers. Along with this, it allows Cadbury to discover new
target market and get opinion or feedback from consumer action
about their interest in product or service. Moreover, it
encouraged them to target audience as well as make use of
available opportunities that lead them to obtain maximisation of
profit with optimum utilisation of resources in a better manner.
Producing internal communication: In this, Cadbury takes an
initiative to define its objective, price, product, and priorities to
their employees so that they can achieve organisation goals or
vision in an innovative or creative manner. By this, there will be
less possibility of arising conflict of interest and dispute among
Cadbury manpower and it encourage them to provide suitable
support to each other which help them to maintain a healthy
relationship within firm and acquire high level of productivity.