logo

Unit 2 Marketing Essentials- Doc

   

Added on  2020-01-28

20 Pages5879 Words477 Views
UNIT 2. MARKETING ESSENTIALS

Table of contentsIntroduction................................................................................................................................3Task 1.........................................................................................................................................4LO 1: Explaining the role of marketing and how it interrelates with other function units of an organisation................................................................................................................................4P1: Explaining the key roles and responsibilities of the marketing function for McDonald’s..4P2 Explaining how roles and responsibilities of marketing relate to the wider organisational context for McDonald’s.............................................................................................................5Task 2.........................................................................................................................................7LO2 Comparing ways in which organisation use elements of the marketing mix (7Ps) to achieve overall business objectives............................................................................................7P3 Comparing the ways in which McDonald’s applies the marketing mix to the marketing planning process to achieve business objectives........................................................................7Task 3:......................................................................................................................................11LO3 Developing and evaluating the basic marketing plan......................................................11P4 Producing and evaluating a basic marketing plan for McDonald’s....................................11Conclusion................................................................................................................................14Reference list............................................................................................................................15

Introduction Marketing essentials is an effective driver which helps the organisation to achieve thegoals of success. Marketing essentials become an effective and efficient factor to theorganisation to enhance itself in the perspective of product and profit development.Marketing essentials help the organisation to develop the quality of its providing services.Marketing essentials encourage the organisation to satisfy all the needs of its consumers andalso attract to select their services. On the other hand, marketing essentials help to gatheractual knowledge regarding the needs and demands of various types of service-users.Marketing essential becomes an efficient key factor to a new marketing manager to highlightconsumers focus. To understand the importance of marketing research and marketing mix theorganisation utilise the concept of marketing essentials. As a newly appointed marketing manager of McDonald’s, the learner will explain theefficient roles and responsibilities of the marketing function in the organisation. Then thelearner will compare the importance of marketing mix of McDonald’s with another renownedcontemporary organisation like Burger King. Then the learner will discuss the basicmarketing plan of McDonald’s and its essentiality for the organisation also. The learner willelaborate briefly how an effective marketing plan and all the factors of marketing essentialsencourage the organisation to develop and maintain its standard. Figure 1: Logo of McDonald’s

(Source: Mcdonalds.com, 2016)Task 1LO 1: Explaining the role of marketing and how it interrelates with other function unitsof an organisationP1: Explaining the key roles and responsibilities of the marketing function for McDonald’s McDonalds’s becomes one of the best brands all over the world which builds thestrong relationship with its consumers by listening all its needs. In the opinion of Menz(2012, p.41), through an effective marketing plan, McDonald’s identifies various stages ofsuccession and then appropriately follows it. In the opinion of Verhoef et al. (2013, p.01), theorganisation follows some efficient communication process of marketing like, attractiveadvertisement and catchy promotions. The familiar logo named Golden Arches is used byMcDonald’s to attract huge numbers of viewers. By executing an effective marketing plan,McDonald’s able to identify the entire social, legal and technical changes of business whichis very important to stay ahead in the competition market. Per the Goetschet al. (2014,p.410), the main principles of the success of the organisation is to know the actual demandsof its consumers which help them to meet entire demands of them. In this way, McDonald’sgains groups of loyal and efficient consumersThe organisation can know the actual demands by arranging an effective marketresearch which determines the essentiality of the marketing mix. Through the marketingresearch McDonald’s highlights which food items become most demanding products amongthe service users and how much amount they will be able to pay for this specific item. Bygathering knowledge about choices of the entire service-users, the organisation providesadvertisement through popular newspapers and commercial television programme regardingits new products. McDonald’s believes that an effect marketing research helps theorganisation to maximise its profits and win the trust of its consumers. The succession of theorganisation depends on the psychological effects of its consumers which ensure byproviding an attractive advertisement or logo. The organisation establishes a prominentposition regarding the quality of the providing services in the mind of its consumers whichbecomes an effective step of the marketing plan, named branding. McDonald’s gains huge

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
UNIT 2 MARKETING ESSENTIALS | Introduction
|25
|5580
|270

Unit 2 Marketing Essentials of McDonald’s : Assignment
|19
|6437
|41

Marketing Essentials Assignment Solution McDonalds
|12
|4805
|299

Case study on McDonalds (pdf)
|18
|5723
|272

The role of marketing in McDonald's and Burger King
|16
|4387
|477

The role of marketing in McDonald's
|15
|4160
|387