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Marketing Essentials Assignment Solution McDonalds

   

Added on  2019-12-18

12 Pages4805 Words299 Views
MARKETING ESSENTIALS1 | P a g e

Table of ContentsIntroduction:...............................................................................................................................3Task 1:........................................................................................................................................3Lo 1: Explaining the role of the marketing and their interrelation with the functional unit ofan organization...........................................................................................................................3P1: Explanation on the roles and responsibilities of the marketing function with respect toMcDonalds (M1 & D1)..............................................................................................................3P2: Explanation on how the responsibilities and role of the marketing functions relate toMcDonalds.................................................................................................................................4Task 2:........................................................................................................................................6Lo 2: Comparison among the ways in which an organization uses marketing mix for theoverall objectives achievement..................................................................................................6P3: Comparison on the ways that McDonalds applies its marketing mix into the marketingplanning process and how these differ from other similar organization (M3 & D2).................6Task 3:........................................................................................................................................8Lo 3: Evaluation and development of basic marketing plan......................................................8P4: Evaluation on the marketing plan for the current context of McDonalds (M4 & D2)........8Conclusion and recommendation...............................................................................................9References and bibliography....................................................................................................112 | P a g e

Introduction:Marketing strategy would enable the organization to perform all the operational activities toaccomplish the respective vision and mission of the enterprise (Groucutt and Hopkins, 2015).Furthermore, marketing techniques would attract more and more customers and retain that ofold one, which further strengthens the financial position or performance to fight with thecompetitors or rivals. Moreover, marketing strategy is comprises of all the parameters startingfrom selecting the platforms to promote the product to identifying the respective targetmarket for betterment of the organization in the market place. Thus, marketing strategywould expand the boundaries of the organization towards profitable limit and dissolve all therespective uncertainties or risks arising from significant sources. The following study wouldelaborate about the importance, requirement, and significance of marketing strategy ortechniques towards the strategy of McDonalds and highlight all the parameters of the same inan appropriate way. Moreover, the study would also state some recommendation, whichfurther would enhance the performance of the enterprise in the coming period. Task 1:Lo 1: Explaining the role of the marketing and their interrelation with thefunctional unit of an organizationP1: Explanation on the roles and responsibilities of the marketing functionwith respect to McDonalds (M1 & D1)In order to point out the marketing function, it is necessary or relevant to understand the basicmeaning of the same. Elaborating about the same, marketing function would enhance theoverall revenue, market share, growth, and profitability of business irrespective of its size,nature and functions by accelerating the pace of operational activities and slowing down themeter to provide fast customer services (Bowman and Gatignon, 2010). Relating the samewith the subject matter, marketing function with respect to McDonalds is mentioned below:Market research:Since the parameters of the environment is dynamic and keeps on changing, with the help ofmarketing function enterprises would be able to point out the respective opportunities andother demands or wants of the customers or consumers (Kotler and Armstrong, 2013).Furthermore, market research would also allow the organization to predict the strength of thecompetitors and other weakness of the enterprise to remain credible and stable in the field ofcompetition or challenge. Linking the same, with the help of market research professionals ofMcDonalds would be able to identify the expectation, demands, and wants of the customersand implement the same while framing any decision or judgment (Bowman and Gatignon,2010). Thus, professionals of McDonalds can also gain competitive advantage by focusingtowards the strategy or planning of the competitors or rivals. Development of product:Even though major portion of the marketing techniques is about promoting the products orgoods towards profitable platforms, the same also develop the product in positive way.3 | P a g e

Relating the same with the subject matter, marketing techniques would enhance the internaland external environment, which further leads to product development in the market place(Brassington and Pettitt, 2012). Moreover, relating the same with the subject matter, productsof McDonalds would be developed in an appropriate manner by identifying the respectiveloopholes and analyzes the performance of the product in the field of competition orchallenge. Sales support:Marketing techniques and strategy put direct impact towards the sales or revenue of theorganization in positive and negative way. By maintaining productive relationship betweenmarketing departments, proper balance between the executions of activities can bemaintained by the enterprise (Bowman and Gatignon, 2010). Furthermore, by implementingmarketing strategy proper advertisement of the product can be executed by highlighting thepositive or attractive feature of the goods, which further put direct impact towards therevenue, or operating income of the enterprise or organization. Thus, linking the same,marketing function would enhance the performance of single department in particular andenterprise as a whole to grab opportunities and dissolve the uncertainties or risks (Jobber andChadwick, 2012). Arrangement of events:By arranging the events after regular intervals such as exhibition, seminars etc would enablethe organization to expand in a positive way and reach out to many customers with ease orsimplicity. Relating the same with the subject matter, top level department of McDonaldswith the help of events can attract new customers and retain that of old one (Bowman andGatignon, 2010).Online marketing: With new trend in this century, there is a trend of engaging in onlineservices in every section. Therefore, the organisation should go more for online trends liketaking order online, introducing the offers online where the existing customers can choosewhat they are looking for. Even the feedback of the customers will also involve the customerswho will like the social media page and may recommend others too.Services after sales: After the sale, there is needed to keep the customers satisfied throught5he services theta re required like during the warranty period. This is another form ofmarketing that will keep the consumers in tough and build b brand loyalty at the same time.Thus, by implementing the marketing function in an appropriate way, McDonalds would beable to perform as per the changing parameters of the dynamic environment and attractcustomers from all over the globe (Brodie and Danaher, 2010). P2: Explanation on how the responsibilities and role of the marketingfunctions relate to McDonaldsin a wider organizational context (M2 & D2)Marketing functions would enable the enterprise to provide appropriate services to thecustomers and accomplish all the goals or targets of the organization in an appropriatemanner. Furthermore, marketing strategy would expand the internal or external boundaries ofthe enterprise or organization in such a way that the same contributes towards attracting moreand more customers and retain that of old one (Anderson and Vincze, 2010). Thus, each andevery retail organization is in need of productive marketing strategy to perform all vision and4 | P a g e

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