Roles and Responsibilities of Marketing Department in Tesco plc

Marketing es-
sentials
Contents
INTRODUCTION...........................................................................................................................2
TASK1.............................................................................................................................................2

P1: Roles and responsibilities of marketing department/function..........................................2
M1: Analyse the roles and responsibilities of marketing in the context of the marketing
environment............................................................................................................................3
P2: The key roles and responsibilities of the marketing relate to the wider organisational
context....................................................................................................................................3
M2: Analyse the significance of interrelationships between marketing and other functional
units of an organisation..........................................................................................................4
D1: Critically analyse and evaluate the key elements of the marketing function and how they
interrelate with other functional units of an organisation.......................................................4
TASK2.............................................................................................................................................5
P3: Compare ways of marketing planning process towards achievement of business goals. 5
M3: Evaluate tactics implemented by firm in order to demonstrate how business goals can be
accomplished..........................................................................................................................8
TASK3.............................................................................................................................................8
P4: Develop and evaluate basic marketing plan for company...............................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

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