Roles and Responsibilities of Marketing Department in Tesco plc

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Added on 2023/01/04

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This report discusses the roles and responsibilities of the marketing department in Tesco plc and how they relate to the wider organizational context. It also analyzes the significance of interrelationships between marketing and other functional units of the organization. The report further compares different ways of marketing planning process towards the achievement of business goals and develops and evaluates a basic marketing plan for the company.

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Roles and Responsibilities of Marketing Department in Tesco plc

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