Marketing Mix: Essential Components for Competitive Edge

MARKETING
ESSENTIALS

Marketing Mix refers to the essential
components within the marketing structure
of a company that helps the business firm
to gain competitive edge within the market
environment.
Marketing Mix

ALDI TESCO
Aldi provides a large variety of
products and services to its
customers. The company believes in
providing quality goods and services
in order to raise the customer
satisfaction of the consumers. The
company caters food-based
products, home appliances,
cocktails and drinks, baby products,
etc. The respective company has a
line-up of more than 1350 products
and services to offer within the
market (Veličković and Đuričanin,
2020).
Tesco focuses upon catering
numerous types of diverse products
in order to provide maximum
qualitative offerings to the
customer. The respective company
delivers products within food and
confectionary section, beverages,
clothing and apparel, home
appliances and products, technical
products and services etc. It also
provides substitute products and
services for every line up product
within the enterprise.
Product comparison between
Aldi and Tesco

ALDI TESCO
The supermarket industry is extremely
competitive in nature. Moreover there are
numerous competitors of Aldi which provides
affordable and reasonable prices to their
customers. Hence, the company believes in
providing lower prices to the customers in
order to enhance the quality of the customers
and retain them for a longer period of time.
Tesco has incorporated cost leadership policy
and caters it products and services at
extremely cheap prices in order to benefit
from the economies of scale and achieve
profitability as well.
Price comparison between
Aldiand Tesco