Role of Marketing and its Interrelation with Functional Units in the Organisation

Unit 2 - Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1 Role of Marketing and its interrelation with another functional units in the organisation. 3
LO2 The uses of 7P's of Marketing Mix to achieve the overall business objectives and goals..5
LO3 Development and evaluation of a marketing plan for the Primark.....................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the important process which includes the publicity, sales techniques and
advertising. This process is start after the service or product is design. It is a major tool for the
successful business. Marketing also contained the communicating, creating, exchanging and
delivering offers that develop a value for the customers. Marketing is the essential tool that helps
the organisation to recognize their customer's needs and desires and produce the products
accordingly. Primark is a fashion retailer in United States and Europe. Primark offers a several
range of products such as women wear, children's wear, menswear, footwear, homewear,
accessories, confectionery and beauty products. Primark serves its products in 372 locations. It
has headquarters in London, Mayfair and United Kingdom. Its first store was founded by the
Arthur Ryan in June 1969. This report will include the role of marketing and it relation with the
other functional units in the organisation and also explain the main roles and responsibilities of
the marketing in business operations. This report will also highlight the factors of the marketing
mix that are used by the company to meet their objectives and goals. In this report we will also
discuss about the marketing plan of Primark.
MAIN BODY
LO1 Role of Marketing and its interrelation with another functional units in the organisation
Role of marketing
Marketing plays a crucial role in the great success of the Primark. Marketing can enlarge
the market share of an organisation. Marketing is grand platform, by which Primark can
promote and expand their product worldwide. By the marketing, company can identifying the
customer's requirements and provide the clothes, home-wear and accessories at a competitive
price to achieve the competitive advantages in the market. It also provides many advantages by
the competitive pricing strategies, sales promotion and advertising. By the uses of internal
promotion strategy, Primark can improve their market expansion in the fashion industry. Primark
uses proper marketing strategies for the great development of their products and services.
Primark fashion retailer, restructure marketing team for the great enhancement of their
performances. Marketing also helps to increase the productivity in the organisation (Babin and
Zikmund., 2015). Marketing assists the company to reach at create a huge customer base and
encourage the investors and community towards them.