Marketing Essentials: Roles and Responsibilities, Marketing Mix Comparison

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Added on 2023/01/03

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This document discusses the key roles and responsibilities of the marketing function in an organization, with a focus on Sainsbury plc. It also compares the application of marketing mix in achieving business objectives, using Sainsbury and IKEA as case studies. The document provides insights into the current and future trends in marketing, and the interrelationship between marketing and other departments within an organization.

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Marketing Essentials: Roles and Responsibilities, Marketing Mix Comparison

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