Marketing Essentials: Roles and Responsibilities, Marketing in Organizational Context, Marketing Mix, and Marketing Plan

MARKETING ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1: Roles and responsibilities if marketing function...................................................................3
P2: Marketing relate to the wider organisation context...............................................................4
LO2..................................................................................................................................................6
P3: Different organisations apply the marketing mix..................................................................6
LO3..................................................................................................................................................9
P4: Marketing plan......................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is very essential for each and every business within the market. without
marketing not business can achieve appropriate results in the market. Currently most companies
and businesses are taking lots of productive step towards making their marketing functions too
effective, because effectiveness within marketing functions is very necessary to gain huge profit
in this dynamic and modern world. This report discusses marketing functions of Marks and
Spencer (M&S). Marks and spencer is basically a leading British retail company, headquartered
in London, UK. This report has discussed the actual impact of marketing on a business. A
productive marketing plan also has been created within this report that can support to various
organisations and companies in gaining huge competitive advantages.
LO1
P1: Roles and responsibilities if marketing function
Marketing function is too essential to M&S, because currently with the support of
marketing function this company is gaining excellent profit margins within the UK’s retail
market (Thamaraiselvan, Arasu and Inbaraj, 2017). Some major roles and responsibilities of
marks and spencer has been discussed below;
Enhance profit margins
Marketing function plays an excellent role in enhancing profit margins of different
organisations. In this situation, top-level management at M&S should always take different steps
towards enhancing its profit margins. Basically, company’s marketing team should run some
productive marketing campaigns within the selected market places, so that it company will be
able to increase its sales ratio. When M&S’ sales ratio will be increased, then its profit margins
can be automatically enhanced. This is the main reason that this retail company always need to
try for enhancing its profit margins with the support of marketing function.
Increases customer base

There are marketing function plays very effective role in increasing customer base as
well. In this situation, M&S’ upper management also need to take actions towards increasing
customer base with the support of marketing function (Cavallone and et.al., 2018). Basically,
upper management of this retail company need to give order to its marketing department for
running different campaigns of marketing within various market places. It is very necessary to
this company for positively influencing customers within the market. When customers get
positively influenced through M&S’ marketing campaigns, then this can easily make very large
customer base within the UK’s retail industry.
Provides business expansion opportunity
Marketing is very beneficial in the terms of providing business expansion opportunity as
well. Currently M&S is successfully expanding its business operations within many new
countries with the help of its effective marketing function. Basically, marketing team of this
retail company always provides market research reports its upper management. After getting
reports of market research from marketing, upper management will be able to decide which new
market place is favourable to company and which is not. This is the main reason that, currently
M&S is gaining huge profit within different countries out the United Kingdom.
P2: Marketing relate to the wider organisation context
Responsibilities and roles of marketing are completely relating to the wider
organisational context (Spralls III and Wilson, 2016). Basically, a department of an organisation
can’t achieve its different targets without taking help from organisation’s other departments. In
this situation, marketing department of M&S also takes different support from company’s other
department for systematically running its various operations. On the other side, there are
department of company also depends on marketing department for smoothly running their
respective operations. Marketing function contributes in achieve many new targets of business,
in which many other functions of M&S also help to marketing function for achieving its targets
on time. That’s why an effective relationship between different marketing and other departments
of company has been discussed below;
Human resource management (HRM) and marketing