This document discusses the roles and responsibilities of the marketing function, how marketing relates to the wider organizational context, how different organizations apply the marketing mix, and how to create an effective marketing plan. It explores the impact of marketing on business growth and profitability. The document provides insights into the marketing strategies of Marks and Spencer (M&S) and Tesco, comparing their approaches to the marketing mix. It also includes a marketing plan for M&S, aiming to enhance its market share within the UK retail industry. Subject: Marketing, Course Code: N/A, Course Name: N/A, College/University: N/A