Marketing Essentials

Marketing Essentials

Contents
 Introduction
 Activity 1- Marketing mix of Easy Jet
 Activity 2- Marketing mix of Toyota
 Conclusion
 References

Introduction
The concept of the marketing was contracted which gave importance
to buying and selling activities within the preview of marketing.
Marketing starts with the determining consumer wants and ends with
satisfy those wants. The marketing is the crucial concept in the
business which helps in selling and promoting the product or service
for accomplishing competitiveness from the competitors. It increases
sales and profit, planning and decision-making of the organization.

Marketing mix
The marketing mix refers to a tool
or set of actions that is used by the
business for achieving the
marketing objective in the target
market. The marketing mix is the
mixture of 4p’s involving product,
price, place and promotion. The
three elements are also included
people, process and physical
evidence which are also known as
7Ps of marketing mix.