Marketing Essentials

Marketing Essentials

Contents
 Introduction
 Activity 1- Marketing mix of Easy Jet
 Activity 2- Marketing mix of Aldi
 Conclusion
 References

Introduction
The traditional concept of the marketing was narrow which gave
importance to buying and selling activities within the preview of
marketing. It is a performance of business activities that direct the
flow of goods and services from producer to consumer. The
resources are optimum utilized which create the goodwill of the
organization and collaborating with various departments such as HR,
finance, production, and marketing.

Marketing mix
The marketing mix refers to a tool or
set of actions that is used by the
business for achieving the marketing
objective in the target market. The
marketing mix is the mixture of 4p’s
involving product, price, place and
promotion. The three elements are
also included people, process and
physical evidence which are also
known as 7Ps of marketing mix.