Role of Marketing and Interrelation with Other Functional Units

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation............................................................................................................................1
LO2 Compare the ways in which organisations use elements of the marketing mix (7Ps) to
achieve overall business objectives........................................................................................5
LO3 Develop and evaluate a basic marketing plan................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is defined as a formative process in which different type of initiatives has been
taken by an organisation in order to achieve more competitive edge and success of business in
respective industrial sector. Main motive of marketing is to undertake activities through which
overall revenue and profitability of organisation can be maximized. It is one of the most
important and crucial aspect that allow business organisation to influence purchasing behaviour
of customers and maximize company brand image in respective market place. In marketing
different type of function and activities provide effective assistance to organisation through
which they create awareness in the mind of consumer related to particular product or services
and further undertake different type of advertising measures in order to influence their behaviour
towards services or products.
Present report has been conducted on ARGOS, company perform their operations as a British
catalogue and operate their services in retail industrial sector in United Kingdom provinces and
Ireland. By offering highly qualitative product and services this entity is having maximum
number of consumer base. In this report formative discussion has been made on roles as well as
responsibilities of marketing along with interrelation of different units in organisation. In
addition to this report also include marketing mix in which respective entity is being compared to
other rival. Lastly report include marketing plan in order to bring new product in market place.
LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation
Marketing is referred to as the integration several approaches and processes that are
adopted by the businesses in order to improvise awareness of customers about the products and
services offered by the same company in rightful manner. It also provides huge support to the
business organisation in order to enhance their sales performance within the same marketplace
that ultimately leads ton increase in sales performance of the company. In other words, it has
been analysed that effective marketing practices supports businesses association in developing
strong brand image at marketplace which ultimately contributes in influencing interest of the
customers to make purchase from the same company. In order to execute these activities at
marketplace business manager effectively emphasizes on providing adequate level of resources
to the marketing department so that they can simply execute the work in rightful manner.
1

Roles and responsibilities of marketing function
Marketing department includes range of roles and responsibilities which are required to
be performed by the marketing team members so that they can easily attain their sales objectives
in the rightful manner. It can be said that marketing department is also required to develop
positive long term relation with the stakeholders that ultimately allows them to attain positive
results. In context of ARGOS, it has been analysed that the respective company believes in
deciding several roles and responsibilities for its marketing department thus they can attain
success within the same industry. The most common roles and responsibilities of this company
are specified as below in detailed manner:
Branding:
Branding is acknowledged as the effective way through which business association
effectively develops premium brand image among customer. This simply develops the strong
image of the company among its customers which influences them to stay loyal with the same
company by simply making purchase from the same entity at regular basis. Here, the main role
of marketing head as well as their team members is to develop emotional connection among the
customers so that they can easily boost up their sales within the same sector in rapid manner.
While, the main responsibility of the same marketing team of Argos is to provide high quality of
products and services to its customers so that they can easily develop trust worthy relationship
with them. This also influences same company in retaining customers loyal with them. In order
to do so effectively, the marketing team of respective company believes in making use of
effective advertisement modes which supports them in having good interaction with the larger
number of customers.
Creation of market awareness:
This is another effective marketing function in which businesses believes in enhancing
their awareness among the customers at the public. With reference to ARGOS, it can be said that
the main role of the marketing team within this entity is to determine their potential customers at
the initial basis so that they can easily take some preventive measure by which they can easily
influence them to make purchase from the same company which leads to enhance their sales
performance in the rightful manner. Whereas, the responsibility of the same department is to
make important decisions towards the same in terms of developing strategies so that they can
easily improvise their sales performance for longer period of time and maintain their financial
2