Unit 24 – HOSPITALITY DIGITAL MARKETING

Hospitality Digital (Hudso and
Hudson, 2017)marketing

Table of Contents
Introduction: ....................................................................................................................................1
Lo 1:.................................................................................................................................................1
P1: present the overview of the digital marketing landscape and compare online and offline
marketing concepts.................................................................................................................1
P2: analyse the key hospitality consumer trends and insights that are fuelling the growth of the
digital marketing.....................................................................................................................2
M1: evaluate the opportunists and challenges facing the digital marketing landscape within
the hospitality sector:..............................................................................................................3
LO 2:................................................................................................................................................3
p3: Asses the key digital tools used by the various hospitality organisation.........................3
P4: examine the development of the E-commerce and digital marketing platforms and
channels in the comparison to the physical channels...........................................................5
M2: critically analyse the use of the appropriate digital tolls both hardware and software used
by the various hospitality organisation to meet the their marketing requirement ................6
Lo3: .................................................................................................................................................6
p5:” develop the digital marketing plan and strategy to build the multichannel capabilities for
the hospitality organisation.....................................................................................................6
P6: explain how the omni channel marketing is used to meet the business objectivity for the
organisation............................................................................................................................8
M3: apply the tools and technique to plan an end to end omni channel marketing campaign for
the organisation......................................................................................................................9
Lo 4:...............................................................................................................................................9
p7 : determine and evaluate the measurement technique and performance metrics for the
digital marketing plan.............................................................................................................9
P8 Illustrate a set of actions that are needed for improvisation of performance within digital
marketing..............................................................................................................................10
M4: critically evaluate application of the key digital measurement techniques and
performance metrics used in the digital marketing .\...........................................................11
Conclusion :...................................................................................................................................11

references : ....................................................................................................................................11

Introduction:
The digital marketing refers to the making better use of the internet and online modes to reach
out the final customer and increase their business operation at the international market places. In
the other words, it is considered as the platform to have more number of the customer in the
targeted market places by the means of the effective online advertisement and E- commerce and
have the profitable consumer in the mares places. Under this report, the Marriott hotel , which
is international hotel offering the premium services to its customer under the hospitality industry
at the large extends. Further their will be discussion on the opportunities and issue due to the
digital process and what are the effective tools used by the company.
Lo 1:
P1: present the overview of the digital marketing landscape and compare online and offline
marketing concepts.
The work environment of the hospitality sector keeps on changing so the organisation need to
adopt the new modes to reach out the customer and make them aware of the service and goods
which are offered by the organisation so that customer attracted towards the organisation
service. The digital marketing helps the organisation to improve their performance in the market
places and provide the effective service to its clients.
With the relation to the Marriott hotel, the manager make the effective marketing strategy in
the form of the 3 C's which helps the organisation to collaborate with the deals to have more
customer by identifying their needs and wants in the market places.
Online marketing : now-day the organisation uses the online modes to sale their services as it
is cheap as compared to the offline process. Some of the effective online marketing which are
used in the Marriott management levels creates the more opportunities for the organisation
growth in market.(Hudso and Hudson, 2017)
Websites: with the help of the websites , the organisation are able to place their goods and
service which helps in achieving the organisation objectives in the set time period.
Blogging : it is refers to the online diary where the people describable their interested topics
and about the events which will be taking place in the long run.
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