Role of Destination Marketing Organizations in Marketing of a Destination

Destination Marketing.

Table Of Content.
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analyse how principles of marketing supports marketing of a destination.............................3
Analysis of the success of marketing campaigns.....................................................................4
Digital marketing tools that can be used by the company to promote and advertise
destinations..............................................................................................................................5
Role of destination marketing organisations in marketing of a destination.............................7
Challenges faced by destination marketing organizations in tourism industry.......................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
It is extremely important for global an demanding tourism industry to improve the effectiveness
and efficiency of the tourism market and must aim to adopt approaches and techniques which
can help them to increase their business. Adequate tools and techniques will help the company to
achieve their goals and objectives with less cost and more incomes as well as profits. In the given
report, the importance of marketing in travel and tourism sectors is analyzed and the information
about the company that offers services to the tourism sector is given. The tourism sector is very
important for the economy of the country as most of the income of the government is through
tourism industry.
MAIN BODY
Analyse how principles of marketing supports marketing of a destination
The role of principles of marketing is very significant in the tourism industry as it gives an idea
to the company about the factors that can attract the potential customers. The seven parts that are
important in marketing principles are product, place, price and promotion, physical evidence,
people and processes. All these factors are discussed below:
Product: The product for tourism industry are the services that are provided by them in order
to make the tourist travel to the destinations for which they have arrived. The product for tourism
company can be bus tour, hotel stay or guide which can help them with almost everything that
tourists are concerned about (Al-Ansi, A. and Han, H., 2019.) . The marketing in tourism
industry is to promote the services that are offered by the company to the tourists. For example,
tourism companies in London provides guide facilities free of charges with the complete bus tour
package which also includes lunch facilities and evening snacks facilities.
Price: In tourism industry it is extremely important to keep an eye on the pricing of the
competitors and make changes according to that in order to survive in the industry. Tourism
market is highly sensitive with respect to pricing of the services.the prices must be according to
the capacity of the tourist in order to get a chance to provide service to that tourist and to get
competitive advantage in the market. For example, if a company start to charge more money than
the competitor for the same facility then the company will not be able to attract customers.
Promotion: Promotion is very important in tourism industry as it will give knowledge to the
tourists about the working of the company and also about the facilities that they are providing. In

order to make the tourist aware of the company’s workings and facilities the company needs to
do promotional campaigns (Chen and et. al., 2018.). For example they need to place an
advertisement in the magazines related to travelling and tourism, offers discount coupons
through travel guides, go to nearby hotels in the local area in order to find potential customers
who are willing to take those facilities.
Place: it refers to place the product and services offered by the company so that it can
connect to the client. It refers to the distribution of the products of the company in the shelves of
the marketer so that the potential customer purchase that in order to satisfy their needs and
wants. In tourism industry it refers to attracting the clients to the location where the services of
the company are displays in order to make them aware of the products of the company.
Physical evidence: The physical evidence is the facts that customers can conveniently link to the
commodity. The location, the décor, the visitors or anything else in a tourist office which have to
do with the environment in the shop as the tourism commodity is largely abstract. Giving
consumer skilled pictures at important points or offering advertised merchandise are successful
tactics to promote specific tourism products.
People: The first thing that can be classified as tourists are the tourists themselves, according to
their aims and origin: leisure or service, foreign or domestic. Secondly, the travel performers
who have several of the key features of the tourist destination may be called the lead. Tourism
management's main players are visitors, host populations, government Tourism,
nongovernmental organisations / volunteer organisations and the media.
Process: Tourism, the action and method of enjoying time outdoors, in search of fun, leisure and
enjoyment by using market service delivery. At a fundamental level, main phases in the plan of
tourism growth include: an overview of previous touristic development; an assessment of
tourism's role in the sector including rivalry; the creation by state of applicable tourism policy;
definition of growth plan and establishment of a policy.
Analysis of the success of marketing campaigns
There are number of variable that can influence the behavior of the tourist in terms of
expenditure. In order to make sure that all the products of the travelling company is displayed to
the tourist and the tourist have enough knowledge about the company services and products the
company organizes various campaign. In order to measure the success of these campaigns the