Business Plan for Ferocity Sports

This business plan outlines the details of Ferocity Sports, a sports equipment manufacturing company focusing on cricket equipment. It includes information on market research, marketing strategy, competitor analysis, and financial forecasts. The target customer base is individuals aged 12-30, and the company aims to provide high-quality and comfortable cricket equipment.

BUSINESS PLAN

Table of Contents
EXECUTIVE SUMMARY...........................................................................................................................4
OWNER’S BACKGROUND........................................................................................................................6
PRODUCTS AND SERVICES.....................................................................................................................7
THE MARKET..............................................................................................................................................9
MARKET RESEARCH...............................................................................................................................11
MARKETING STRATEGY........................................................................................................................13
COMPETITOR ANALYSIS.......................................................................................................................14
OPERATIONS AND LOGISTICS..............................................................................................................17
COSTS AND PRICING STRATEGY.........................................................................................................19
FINANCIAL FORECASTS........................................................................................................................20
REFERENCES............................................................................................................................................32

Getting started
Whose plan is this?
Business and owner details:
Ricky Hales is looking to start a new venture named Ferocity Sports based on new and
innovative product
Business name:
Ferocity Sports
Owner(s) name:
Business address and postcode:
Business telephone number:
Business email address:
Home address and postcode (if different from above):
Home telephone number (if different from above):
Home email address (if different from above):

Section one
EXECUTIVE SUMMARY
1.1 Business summary:
Ferocity Sports is a sports equipment manufacturing company which will be
manufacturing the variety of the different type of Cricket equipment and selling the same.
Ferocity Sports will be having the factory which will be manufacturing the variety of the different
type of sports equipment, Bat will be the primary product of the company in the market, batting
gloves, pad is another type of the sports equipment which will be manufacture in the factory.
Market investigation and Target customer base
At the time of investigating the market and selecting the venture I have conducted the survey in the
market. Survey was conducted with the help of third party outsourcing firm who have targeted 250
parents of age between 25-40.
Outcome of the survey, Looking at the outcome of the survey it was identified that most of the parents
were interested in diverting their children's career toward the sports field. Reason highlighted by most of
the participant was scope which is offered by sports field. Further asking about which sports do you like
your children to play and most of the respondent were toward the Cricket. As they would love their
children to represent the nation in national sports of the company.
After interpreting variety of the outcome which has been derived it was identified that customer with the
age group of 12-30 will be target customer base for the new product which company is looking to
introduce in the market. Hence company has decided to open up a venture which will be developing
different cricket Gear.
1.2 Business aims:
To provide the good quality and safer product to the athlete in the field of Cricket
To enhance the level of Equipment comfort for the player in the field of Cricket
To contribute to the betterment of Society as well as nation economy
1.3 Financial summary:
For the current project we will require a minimum investment of .50 million GBP to start the business.

Elevator Pitch
1.4 Your business name:
Ferocity Sports
1.5 Strapline:
To sharpen Cricketing Experience
1.6 Elevator pitch:
The product which will be redefining the Cricketing experience by the way of comfort
offered by the product of the company.

Section two
OWNER’S BACKGROUND
2.1 Why do you want to run your own business?
There are many reasons which has directed or driven me to run my own business, the
first reason is I am a huge fan of the cricket and plaid the cricket in my initial stages. For the
same reason I am having the knowledge about the role which has been played by Equipment in
the player performance, as result I have to take it as a challenge to make the best equipment
which can help the young blood in the nation in improving their performance in the long run.
2.2 Previous work experience:
I have worked with the sports equipment manufacturing company in the past, I have
worked as an operational management and this has eventually helped me in gaining the variety
of the knowledge in context of the same in the market, this would have also encouraged me to
bring something sharp in the field of cricket.
2.3 Qualifications and education:
MBA
2.4 Training:
Details of future training courses you want to complete:
I will be looking to have a training during teamwork, as teamwork will be one of the best
ways through which different operation in the business can be carried out very easily.
2.5 Hobbies and interests:
Cricket and Painting are two field which used to drive my interest the most.
2.7 Additional information:

Section three
PRODUCTS AND SERVICES
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
Cricket Bat: Cricket bat will be the primary product of the company, We will make sure that the
grip of the bat will be more thicker that it used to give enhance the comfort level to the athlete
using the same.
3.3 Describe the different types of product/service you are going to be selling:
Equipment: Company will be also selling the cricket equipment such as betting and keeping
gloves and will be manufacturing betting helmet in the organization as well. All the product will
be get checked by legal authority in the UK Sports industry as well.
Resources require for running the business
Tangible Resources
Cash: It is the first resources which will be required to procure variety of different type of
the resources in the venture. For commencing the new venture it is very important for the
business to procure machinery and location and Human resources which will require good sort
of tangible resources.
Machinery and land: It is another sort of tangible resources which will be required at the
time of starting a venture. Organization need to have different sort of machinery to produce
variety of different product in the organization. Also, organization has to make sure that they
have a place where store can be open to promote the product of the company in the market.
Intangible Resources:
`Goodwill: Organization has to make sure that they used to build the good name of the
company in the market, As goodwill of the company will eventually help the company in building
good name of the product in the eye of the consumer in long run.
Employer value: Organization also has to make sure that they present good image of
working environment in the market, this will help company in attracting good number of the
employee at the time of need in the organization.
3.4 If you are not going to sell all your products/services at the start of your business,
explain why not and when you will start selling them:
3.5 Additional information:

Section four
THE MARKET
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
We will be looking to sell the product to the player who are already playing the cricket in
the current scenario. Looking at the age group company will be producing the bat of different
sizes which is suitable for the customer aged 10 to 40 years.
4.3 Where are your customers based?
They will be based throughout the nation, as cricket is the national sports in the UK.
Hence there is good trend in the youth of the nation to play cricket and build their career in the
same stream as well.
4.4 What prompts your customers to buy your product/service?
Level of comforts which will be produce, as there are many cricketer in general who used to use
2-3 grip on a single bat to make the bat lighter in the size but if they will be getting the same sort
of thickness in one grip itself it will eventually divert there focus toward the product.
4.5 What factors help your customers choose which business to buy from?
Comfort level
Cost of the product
Quality and Safety
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
yes
no

If you answered “yes”, give details:
We have tied up with some of the cricket academy at the local level and promoted some of our
sampling product over there are asked them to review the same, this has given us some of the
potential customer who are already in the line to purchase the product of the company in the
market.
4.8 Additional information:
Proposal for Launching new venture
PROPOSAL
Venture Aim and Objective
 To provide the good quality and safer product to the athlete in the field of Cricket
 To enhance the level of Equipment comfort for the player in the field of Cricket
 To contribute to the betterment of Society as well as nation economy
Internal Analysis
Strength
 Financial position
 Market acceptance
Weakness
 Good level of competition
 Difficult to hire new employee
Opportunity
 Expansion
 increase product line
Threat
 Legal Issue
 Rivalry firm strategies
External Analysis
 Political factor: Is favourable as good amount of political stability, at the same time decision like
Brexit will impact the business in long run.
 Economical factor: Rate of interest and inflation rate in UK is good which is good sign, at the
same time increasing rate of petrol and diesel will create issue for organization.
 Social factor: Regularly changing demand of the customer can create issue for the organization in
long run.
 Technology factor: Organization has to adopt more proficient technology in the organization to
defend different rivalry firm challenges.
Target Market
 Segmentation: Different segment has been made on basis of age of customer
 Targeting: Customer belonging to age base of 12-30 year will be targeted
 Positioning: Product will be positioned with the help of social media platform and personal
selling

Marketing mix
 Product: Different cricket equipment will be the product of company
 Price: Screaming pricing will be selected as a pricing strategy of company.
 Place: Product will be sold in the domestic market after that further market will be decided by
seeing performance of product
 Promotion: Product will be promoted with the help of two platform that is social media and
newspaper advertisement.
Section five
MARKET RESEARCH
5.1 Key findings from desk research:
On the basis of the secondary data which has been collected in the face of the
secondary data it has been identified that there is good demand of good quality and safer
cricket equipment on the back of the variety of unforeseen incident which has occur on to the
cricket field. Also, there are many individuals who always compromises on the comfort level due
to the price of the product. Based on the same data only the company has decided to bring
something attractive which can help the company in attracting the eye of the individual.
5.2 Key findings from field research – customer questionnaires:
Questionnaire
Name:
Age:
First impression you got looking at the product.
 Nice Colour combination
 Sharpen finished product
 Average product
 Not that good
............., describe the grip of Cricket bat?
 Comfortable
 Good
 Not that good
 Need some improvement
Looking at the Quality and Safety Purpose rate the product of the company? (1 is low 10 is highest)
 1-3
 4-5
 6-7
 8-10
What is the product of the company which require some sort of the improvement to be done?
 Cricket bat
 Helmet
 Batting Gloves
 Keeping Gloves

What is the recommendation you would like to make based on the experienced gained by you while
using the product of the company?
…...............................................................................................................
5.3 Key findings from field research – test trading:
We have conducted few of the survey from the different cricket academy on the basis of
the Questionnaire, key finding were that there was a positive response in term of the grip which
is being innovated by the company but there was some concern in term of Quality of Batting
Gloves, for the same reason something has to be done in context of the same.
Recommendation which was gather by us was in regards of having one more shield cover on
the gloves but in the first thought of the company it will increase the weight of the company. So,
anything new will be done in the context of the same in the organization to do the same in the
long run.
5.4 Additional information:

Section six
MARKETING STRATEGY
What are you going to do? Why have you chosen this
marketing method?
How much will
it cost?
Personal selling with the help of
indirect distribution channel will be the
first promotional activity which will be
performed in the market. This will be
done by joining a greater number of
the hands with the Academy and
different promotional activity will be
promoted to attract the eye of large
number of the consumer in the market.
Another marketing strategy will be in
regards of the continues innovation,
for the same reason there will be
proper screening of the market on the
continues basis and based on the
same different changes will be brought
Reason behind choosing the same
is that these is the best way through
which product of the company can
be provided to the targeted
customer base of the company in
the market.
Reason behind choosing the same
is clear that need and preference of
customer used to change. Also,
different guidelines also used to
change on regular basis. For
example, in year ago the blade size
of the bat has been reduced. So, for
the same reason it is very important
to innovate
TOTAL COST

Section seven
COMPETITOR ANALYSIS
7.1 Table of competitors
Name, location
and business size
New Balance, UK
Product/service
Used to provide better
number of the product line as
used to provide all number of
equipment in the cricketing
industry.
Price
They generally use
penetration pricing
method in the market to
sell the product of the
company in the market
Strengths
Good will of the company
Is one of the biggest
advantages of the
company. This help
company in attracting
good number of the
consumer toward the
product of the company.
This is due to
endorsement investment
done by the company.
For example: New balance
used to endorse the
current England Test team
captain Joe root. Also,
they used to endorse one
of the current sensation
Steven Smith.
Weaknesses
Price of the different
product of the company is
too high and it is very
difficult for all the individual
to have the same product in
the market.
Spartan, India Product line of Spartan is not
that good as compare to the
other company. They mainly
offer the bat and gloves in the
market
Cost plus pricing method
is the type of the pricing
scheme which is used by
the company to sell the
product of the company in
the market.
Market Area Coverage of
the company is very
mature and high in the
number.
Good will of the company is
not that good as there are
many athletes who has
faced some of the other
issue playing with the same
bat in real.

7.2 SWOT analysis:
Strengths
 Price: Price of the company product will be low as compare to
the competitor which will help the company in attracting the
eye of the different consumer in the market.
 Innovation: It is another sort of strength of the company, as
company is bringing good sort of the innovation to improve the
comfort level of different individual who are using the product.
Weaknesses
 Goodwill, it is the biggest weakness for the company as it will
be very difficult to build the same amount of the Goodwill
which is possess by different consumer in the market.
 Profit margin it is another important sort of the weakness of
the company in the market, as it has been identified that profit
margin of the company is very low.
Opportunities
 Need and preference: There is good need of the type of the
product which company is looking to bring in the organization,
so it is good opportunity in front of the company to carry on
with the innovation which company is thinking.
Threats
Competition is the biggest threat in front of the company, as there
are variety of the different type of the organization which used to
operate in the organization which used to open good amount of
threat.
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
 Price of product, Providing that Quality of the product at the rate in which company is planning to offer is one of the unique selling
point of the company, as no other company in the past has able to offer the same at that price in the market.
 Another important Unique selling proportion of the company is Comfort level which will be offered by the company product is
something new aspect which is looked by any company in the field of the cricket.

Section eight
OPERATIONS AND LOGISTICS
8.1 Production:
Production will be done in the factory, which will be seeing the recruitment of raw material and conversion of the
same into the finished product in the organization.
8.2 Delivery to customers:
 There are two different way through which product will be offered and deliver to the
consumer, as company will be offering the product with the help of their store.
 Also, company will be sending their product to different general store who will be also
offering the same product in the market in the company.
8.3 Payment methods and terms:
There will be three different way through which payment will be taken, the first one is cash sales in which the
individual will be giving the payment in the form of the cash.
Card payment, it is the type of the payment in which the individual in which the individual will be charged from their
bank directly.
EMI, it is the type of payment which will be only offer at the time the payment will be more than 1000 GBP, in which
Zero cost EMI will be offered to the consumer
8.4 Suppliers:
Name and location
of supplier
Items required
and prices
Payment
arrangements
Reasons for
choosing supplier
Indian Company Willow Wood Credit Wood from which the
bat is prepared are
generally found in the
Southern Asia only
8.5 Premises:
At the initial stage the company will be having the two promises, one will be the factory in which
the different product will be manufactured at the same time another premises will be the store of
the company whom will be offering the product of the company in the market.
8.6 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price

Chairs,
Machinery and
NEW Local seller
8.7 Transport:
For procuring the raw material in global transaction Airway and waterway are two transportation
method. At the same time Truck will be procure for domestic transportation
8.8 Legal requirements:
 Employer law
 Health and safety Act
 Compiling with tax department
8.9 Insurance requirements:
For ensuring the new venture in the nation, it will require the minimum of 40,000 GBP to insure
a company in UK.
8.10 Management and staff:
It will require minimum of 150 employees in the premises. 130 employees in the factories and
will require minimum of 20 employees at the store.
8.11 Additional information:

COSTS AND PRICING STRATEGY
Product/service name Cricket Bat
A Number of units in calculation 500
B
Product/service components
WoodenGripCover of batToe Gard
Components cost
C Total product/service cost 75000 GBP
D Cost per unit 150 GBP
E Price per unit 225 GBP
F Profit margin (£) 75 GBP
G Profit margin (%) 33.3%
H Mark up (%) 33.3%

Section ten
FINANCIAL FORECASTS
10.1 Sales and costs forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
A Month name
Janua
ry
Februa
ry March April May June July Augus
t
Septe
mber
Octob
er
Nove
mber
Decem
ber
Sales forecast
B Product/
service
10000
0
102000 10404
0
106121 10824
3
110408 11261
6.2419
114868
.5668
11716
6
11950
9
12189
9
12433
7 1341208.97
C Product/
service
50000 51000 52020 53060 54122 55204 56308.
12096
57434.
28338
58583 59755 60950 62169 670604.48
64
Costs forecast
D Product/
service
4000 4080 4161.6 4245 4330 4416
4504.6
5
4594.7
43 4687 4780 4876 4973 53648.3589

E
Assumptions
(e.g. Seasonal
trends)

10.2 Personal survival budget
Section Monthly cost (£)
A
Estimated
costs
Mortgage/rent 350
Council tax 275
Gas, electricity and oil 250
Water rates 225
All personal and property insurances 400
Clothing 180
Food and housekeeping 250
Telephone 250
Hire charges (TV, DVD etc.) 150
Subscriptions (clubs, magazines etc.) 100
Entertainment (meals and drinks) 200
Car tax, insurance, service and
maintenance 320
Children’s expenditure and presents 225
Credit card, loan and other personal debt
repayments 300
National Insurance 250
Other 275
B Total costs (£) 4000
C
Estimated
income
Income from family/partner
Part time job
Working tax credit 275
Child benefits 250
Other benefits 300
Other 375

D Total income (£) 1200
E Total survival income required (£)

10.3 Cashflow forecast
Month Pre-
start 1 2 3 4 5 6 7 8 9 10 11 12 Total
A Month name Janua
ry
Februar
y
March April May June July August Septem
ber
Octobe
r
Novem
ber
Decem
ber
January
Money in (£)
B Cash inflows
Opening cash
inflow
50000 159300 286062
415333
.5
547162
.8
681599
.2
818692
.9
958494
.9
110105
7
124643
3
139467
6
154584
1
Sales revenue 150000 153000 156060 159181 162365 165612
168924
.4
172302
.9 175749 179264 182849 186506
Other income
5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000
C Total cash
inflows 205000 317300 447122
579514
.7
714527
.6
852211
.3
992617
.2
113579
8
128180
6
143069
7
158252
5
173734
7
Money out (£)
D Material 37500 22950 23409
23877.
18
24354.
72
24841.
82
25338.
65
25845.
43
26362.
34
26889.
58
27427.
37
27975.
92
Labour 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Other expenses 2200 2288 2380 2475 2574 2677 2783.7
01841
2895 3011 3131 3257 3387
Administration
expenses
4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000
Total cash
outflows 45700 31238
31788.
52
32351.
88
32928.
41
33518.
45
34122.
36
34740.
48
35373.
19
36020.
87
36683.
91
37362.
72
Cash deficit /
surplus or closing
cash balance 159300 286062 415333 547163 681599 818693
958494
.9
110105
7
124643
3
139467
6
154584
1
169998
5

Total cash
outflows 45700 31238
31788.
52
32351.
88
32928.
41
33518.
45
34122.
36
34740.
48
35373.
19
36020.
87
36683.
91
37362.
72

10.4 Costs table
Cost item What is included and how you worked it out Total cost
Transportation of Wood 25 GBP Wood + 20 GBP Transportation 45
Bat making 30 GBP middle bat manufacturing + 15 GBP handle
manufacturing + 5 GBP Grip manufacturing 50
Sharping and packaging 15 GBP finishing the Edge + Stickering 10 GBP + 5
GBP Finishing + 5 GBP cover 35
Delivery Transportation to store + delivery to consumer 20
Total Cost 150

Section eleven
Back-up Plan
11.1 Short-term plan:
To build a good brand awareness in the market
To Build the market share of the company
11.2 Long-term plan:
To Increase the sales of the company by offering the product to the Athlete by the way of personal selling
11.3 Plan B:
To contact different athlete and hire them as a face of the company to build the name of the company in
the market.
11.4 Plan B continued...:
After hiring the athlete ask them to advertise and endorse the product over different social
media platform as well in the market.

REFERENCES
McKeever, M., 2016. How to write a business plan. Nolo.
Kusumaningrum, I. and Hidayat, H., 2016. Learning Outcomes in Vocational Education: A Business Plan
Development by Production-Based Learning Model Approach. International Journal of
Environmental and Science Education. 11(18). pp.11917-11930.
Türko, E. S., 2016. Business plan vs business model canvas in entrepreneurship trainings, a comparison of
students' perceptions. Asian Social Science. 12(10). pp.55-62.
Hopp, C. and Greene, F. J., 2018. In pursuit of time: Business plan sequencing, duration and
intraentrainment effects on new venture viability. Journal of Management Studies. 55(2). pp.320-
351.
Rosati, U. and Conti, S., 2016. What is a smart city project? An urban model or a corporate business
plan?. Procedia-Social and Behavioral Sciences. 223. pp.968-973.
Tokarski, A., Tokarski, M. and Wójcik, J., 2017. The Possibility Of Using The Business Model Canvas In
The Establishment Of An Operator'S Business Plan. Torun Business Review. 16(4). pp.17-31.