Launching a New Venture: Carl's Beauticians

Unit 28
Launching a New Venture

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1) Investigate and explain a new venture identifying specific target market and
understanding competitive analysis........................................................................................1
P2) Determine specific tangible and intangible resources that would be required for the launch
of new venture........................................................................................................................5
P3) Produce a credible proposal to launch a new venture......................................................6
TASK 2............................................................................................................................................7
P4) Assess the skills and capabilities required to launch a new venture and how they are
acquired or developed.............................................................................................................7
TASK 3............................................................................................................................................8
P5) Explain different promotional activities and channels that will support the launch and
justify their choice..................................................................................................................8
P6) Develop an appropriate promotional activity plan for both launch and pre-launch........9
TASK 4..........................................................................................................................................10
P7) Produce an itemised monthly cash budget for the pre-launch phase of the venture and the
first 12-18 months preceding launch....................................................................................10
P8) Suggest an appropriate legal form for the venture stating why it has been chosen.......13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
The launching of new venture is the transformational of the entrepreneur into the venture
concept by making a promising opportunity and have comes with the concept to make a positive
change within the society. The venture will get launch while working with key steps that are as
creation, including the feasibility analysis and the fundraising and marketing as well. In this an
entrepreneur will work with the creative and the innovative ideas and having the vision to make
the suitable change or up-gradation within the society as from their services and product. In this
an entrepreneur will have work with the set of actions and get implement that in the reality with
that make systematic change with that the goals and objective get achieved in timely manners.
While launching the new venture an entrepreneur must have take the new initiative and with that
bring new advancement while giving the tough competition to their rivals (Anglin, 2018). Thus
an entrepreneur makes sure that their services must be different from the already present services
by which the customer get easily attract towards their business. In this the most important is to
collect the market research by which all the ongoing change will get measured by which
effective outcome will get make to fulfil the need and demand of the customers. This report is
based on a new launch venture named as Carl’s beauticians and have launched it with the most
herbal and natural products and have cover all the skin tone of male and female and get started
their business in UK. This report is based on the identification of the specific target and
understanding of the market analysis, tangible and intangible products, creditable approach,
skills and capability, promotional activities, monthly cash budget and the legal format that is
required while opening the new venture with more effectiveness.
TASK1
P1) Investigate and explain a new venture identifying specific target market and understanding
competitive analysis.
The design of new venture:
Carl’s beauticians is a new venture that get launch in UK and they have worked with the
aim to make the suitable changes and prospect of the people about the beauty care products and
with that they have make the suitable change as per skin tonnes (Auschra, 2019). In addition to
this have ensure that their products will not have induce any side effect and have make make-up,
luster, mascara, micro-fibres, minerals, moisture, skin creams, lotions, suns cream, face packs
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and many other as well that are make with the natural procedure and make available that any
other chemical will not get used. As the global warming is increases and with that the
temperature will also get keep on increasing and with that it has huge impact on the skin tonnes
of all the people. Thus it is more needed to use the herbal and natural products and with that the
large number of customer also get attracted towards the organic products to get procure their skin
from damage. Carl’s beauticians have made the market research and with that have try to make
the analysis that which products get chosen by the customer more and with that the need and
requirement of the marker with that make more innovation in their own services and ensure that
make the healthy products that consist antioxidants rather that the oxidants (Barbosa, 2019). It is
more helpful for the business or for the new venture as with that they have make larger profits
with higher sales by which advanced benefits will get gained within the certain period of time.
As for the new venture it is more needed that they have make the entry in the aggressive
market by making adequate amount of innovation in the products and services but with this gave
the tough fight not only to the competitors but also follow the current trends of the market and
fulfil the requirements of the customers. As in the initial phase have collect the information from
the family and friends or as from the relatives as well by which get to know about their
requirements and things what they need. In this the first step will be taken from their prospects
and make the affordable planning by which covers the larger number of people. To get start the
new venture the business must need to make an investment and for their they have need
approximate 35-400000 pounds and have also require the capital as well and for that land area is
needed and that is about 1802 feet in the marketplace in London, UK. In this as in the starting
they need to collect the funds as well with that have try to gathered relevant sources (Conti,
2018).
Objective: Thus as in the starting Carl’s beauticians wants to get attain the set goal and
target and for they an entrepreneur have make the SMART objectives that are as described below
as:
 Specific: In this Carl’s beauticians must have open the store at larger scale in the London
and have worked with more concentration on the get achieve better profits.
 Measurable: It is factor through which Carl’s beauticians have analysed the growth with
the sales profit of about 40%.
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