Marketing Strategies for Cosmos Online Café: A New Venture

NEW VENTURE (COSMOS
ONLINE CAFÉ)
Name of the Author-
University Name-

INTRODUCTION
 This presentation focuses on the marketing
concepts and related functions for incorporating
new online coffee venture.
 It will sell international coffee products from the
online dashboard mechanism
 The name of new venture would be Cosmos Café
which will sell affordable unique coffee to clients.
 It will focus on customizing the coffee products as
per the client’s needs.

KEY POINTS OF PRESENTATION
 Developing a marketing pitch for the investors.
 Assessing the potential benefits and drawbacks of
business.
 Identify the marketable problems with the newly
developed online coffee sale portal.
 Assessing the coverage towards the potential
clients.

CORE COMPETENCY OF COMPANY
 Focused on using the cognitive technologies to
develop Chatbot.
 Strengthen the online support chat for business.
 Focused on product differentiation strategy.