Marketing Principles Assignment

Marketing Principles

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Elements of marketing process.............................................................................................1
1.2 Benefit and cost of marketing orientation.............................................................................2
TASK 2............................................................................................................................................2
2.1 Macro and micro factors which affect marketing decision...................................................2
2.2 Criteria for segmentation of different market.......................................................................3
2.3 Target strategy for boosting up the sales...............................................................................4
2.4 Buying behavior at different buying situations.....................................................................5
2.5 New improved marketing position for a product provided by Avon Cosmetic....................6
TASK 3............................................................................................................................................6
3.1 Ways to attain competitive advantages through product......................................................6
3.2 Distribution done to achieve high customer convenience.....................................................7
3.3 Different pricing strategies....................................................................................................7
3.4 Promotional activity..............................................................................................................8
3.5 Additional elements of marketing mix..................................................................................8
TASK 4............................................................................................................................................9
4.1 Marketing mix for two different segmentation.....................................................................9
4.2 Difference between products and services............................................................................9
4.3 Difference between domestic and international marketing.................................................10
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

Illustration Index
Illustration 1: Segmentation.............................................................................................................5
Illustration 2: Product life cycle.......................................................................................................6
Illustration 3: Distribution channel..................................................................................................8
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Index of Tables
Table 1: Demographic segmentation.............................................................................................11
Table 2: Geographical segmentation.............................................................................................11
Table 3: Product V/s Services........................................................................................................12
Table 4: Domestic V/s International marketing.............................................................................12
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