Impact and Influence of Macro Environment on Uber

Business Strategy

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Impact and influence of macro environment on Uber......................................................3
TASK 2............................................................................................................................................6
P2. Internal environment and capabilities of Uber through VIRO analysis..........................6
TASK 3............................................................................................................................................8
P3. Porter's five force model to evaluate the competitive forces of telecom sector for Uber 8
TASK 4..........................................................................................................................................10
P4. Several theories, concept and model, interpret and devise strategic planning...............10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Business strategy refers to number of tactics which are being developed with an aim to
direction the actions performed by an organisation toward accomplishment fo its goals and
objectives. As these tactics help in directing the each and every action performed within the
organisation toward success (Brewster, 2017). Uber Technologies Inc is a organisation that
operates in providing services like offering vehicle for hiring, couriers, food delivery (Uber
Eats), freight transportation, package delivery etc. There are 110 million monthly active users
through out the world who uses Uber. The current report elaborate the information about
business strategies and its role within success of organisation. It also contain details regarding
influence of external environment attributes factor over busines tactics by implementing
PESTLE and Ansoff matrix. Other than this, presents the internal environmental analysis as well
as capability of Uber with the help of VIRO analysis. Additionally it also contains an implication
of 5 Force framework for rival analysis of industry in which Uber operates and also involve the
implementation of several concepts, models and theories for appropriate planning related with
strategies.
TASK 1
P1. Impact and influence of macro environment on Uber
Macro environment is defined as the integration of several forces which remains
available outward to the company but also it bring huge impact on the operations that are
performed within an organisation (Chen and Jermias, 2014). Therefore for performing its
business operations effectively the Uber technology Ltd must put emphases toward analysing the
external environment regularly that support in determining the changes that are happening
outside the organisation and which may affect its functioning so that better action can be
undertaken on timely manner.
PESTLE analysis:-
Environment factors present outside the company also have a huge impact on business
tactics and manner in which it is operated. Hence for performing macro environmental analysis
Uber must use PESTLE framework. As it support in determining several threat and opportunities
that are present in marketplace for Uber. The description is explained below:

Political:- It mainly consist of factors such as change within political policies, rules and
regulations within a nation. The political situation of UK is stable and also determined as the
most successful nation within context of implementing policies, regulating quality and
government effectiveness. This is a positive factor for Uber as it can operate effectively in
market without any kind of barriers related with changes in political situation or regulation in
operating the business.
Economical:- This factor consist of things like inflation-deflation, taxes etc. The UK get
a high downturn in economy due to Brexit but it start recovering and also stands at 5th position in
world wide economy. Additionally it is a greater source of FDI as well as a destination for many
of the food retailers. Hence it act as a positive factor as Uber can tie up with their to expand its
business and also get foreign investors easily for its further business growth (Davies, 2016).
Social:- It consist of factors such as customer taste and preferences which in turn directly
affect the purchasing decision of customers. Due to Brexit majority of people loose their job who
were working in other European country and also the businesses also get affected due to
economic condition. Hence, it is a positive factor for Uber as people do not prefer to spend more
over purchasing and maintain their own vehicles when they get cabs on rental basis at lower
price.
Technological:- UK is consider as technologically advanced country which may be a
benefit and challenge for Uber at the same time. As by getting technical support it become able
to better customers experience through their ride. But on the same time technological
advancement may also let other competitors to grow faster in market and needed Uber to quickly
improve its services which get more investment to be done.
Legal:- This factor contains all the laws and standards that an organisation have to follow
for executing the operations appropriately in market. There remains several legislation which
Uber is required to follow for performing well in market (Goffee and Scase, 2015). These mainly
includes copyright laws, employee safety law, labour and usage law. It is a challenge for
company as it got banned previously in several locations anf also being criticized. This can
further affect its brand image.
Environmental:- The impact of Uber over the environment is ever get shifted. As with its
population and usage increase the traffic congestion as well as fuel usage. But its new plan for