Analyzing the Impact of Macro Environment on Uber

Business Strategy

Contents
INTRODUCTION...........................................................................................................................................4
MAIN BODY .................................................................................................................................................4
TASK 1 .........................................................................................................................................................4
P1 Appropriate framework for analysing the impact of macro environment ob organisation................4
M1: Critical analysis of macro environment for strategic management decision....................................6
TASK 2 ........................................................................................................................................................6
P2 Internal environment analyses...........................................................................................................6
M2: Critical evaluation of internal environment and organizational capabilities....................................9
TASK 3........................................................................................................................................................10
P3 Usage of Porter Five forces model for the evaluation of competitive forces in the market ............10
M3 Strategies to improve competitive edge and market position ........................................................11
TASK 4........................................................................................................................................................11
P4 Strategic business planning...............................................................................................................11
M4 : Strategic management plan that includes strategic priorities and objective.................................13
CONCLUSION ............................................................................................................................................14
REFERENCES..............................................................................................................................................15

INTRODUCTION
Strategies for Business can be characterized as set of exercises which must be use by
association connection to accomplishing its business targets. This is valuable for association in
accomplishing its business objective by characterizing the objectives and way to accomplish
these objectives. The significant parts of business procedure in association is to oversee assets
and improving working of firm to accomplish business goals. Corresponding to current
undertaking, an examination is done on Uber, which is a British worldwide organization for
transportation hiring, food delivery and couriers. It works its business in around 69 countries.
Under this report, their conversation about inward and outer elements which are affecting
association and are significant corresponding to dynamic cycle. There is likewise conversation
about Porters five power model which will help association in distinguishing proof of upper hand
in market. In end, there is utilization of Ansoff framework alongside key administration intends
to accomplish business targets.
MAIN BODY
TASK 1
P1 Appropriate framework for analysing the impact of macro environment ob organisation
Today, business climate comprises different external components which can affect on
execution and dynamic capacity of association. This is on the grounds that its dynamic in nature
which incorporates different unpredictable and inflexible errands, that gangs difficulties on firms
identified with react towards changing government arrangements, monetary variances and some
more. For this reason, so as to react towards such factors and run business economically, it is
basic for firms to embrace idea of outer climate checking. In setting of Uber, the board in
association is utilizing PESTLE investigation. This is a system which can be use by association
according to filtering the outer variables which are affecting on execution of firm in current and
future time (Ajagbe, and et al., 2016). It incorporates examining of various elements to grow
better systems promotion talked about beneath:
Political: It incorporate those elements which are identified with world of politics of region
where association is working. According to UBER , it is working at worldwide level where its is
basic for association to figure fitting system. The major political variables which sway UBER
emerge because of BREXIT, open market polices of government and some more. UBER is
working in worldwide market in different countries where there is political dependability. This
accommodating to association in making polices as indicated by it. BREXIT is that political
factor which affecting UBER the most. This is on the grounds that because of this, Britain
government is zeroing in on facilitating polices to business. This will expand rivalry to UBER on
account of simple business polices. This will likewise affect on transportation industry of
association since it needs to chage its polices and utilize more cost powerful strategy in firm.